On episode 25, Shannon welcomes in rapper, songwriter, record executive, & entrepreneur: E-40.

E-40 talks Shannon through his many business ventures, from a childhood paper route in Vallejo, CA to his beverages like Tycoon Cognac & Earl Stevens wine, to investments in tech startups like Clubhouse.

40 Water’s business pursuits have always been anchored by his music. With hit records spanning three decades, E-40 has enjoyed prolonged artistic success. He has a wealth of stories about artists like Tupac, Too $hort and Lil Jon, as well as insight into his own unique, unpredictable style and slang. He educates Shannon on his extensive involvement in rap music history, within the Bay Area hyphy movement, Sick Wid It Records, and beyond.

Shannon also quizzes E-40 on his Bay Area sports fandom, touching on Golden State’s 2015 NBA Title, his Mount Rushmore of Warriors players, & much more.

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