Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis
4
Økonomi & Business
Three award-winning advertising executives prove that in business, Sacred Cows deserve to die.
Don't get us wrong. While the authors have nothing against cows in general—they love steak—they do have a problem with Sacred Cows. Blindly doing things because...well...that's the way they've always been done. Formulas may be comforting, but they rarely work in the real world. For example:
—Always Trust Your Research. BANG. Research should be used to demystify decisions, not make them for you.
—The Customer Is Always Right. BANG. Except in those instances when they are woefully wrong.
—Always Focus on Solving the Problem. BANG. Focusing instead on the opportunity not only solves the problem but leads to more imaginative and lasting solutions.
—Follow the Leader. BANG. Doing so only plays to his strengths, not yours. After all, he drives the category.
—Focus on the Numbers. BANG. Great numbers are a by-product of great strategies.
—Teams Create the Best Solutions. BANG. Team dynamics usually kill great ideas.
—Internal Competition Leads to Better Results. BANG. It only leads to resentment.
In this hysterically irreverent and wise book, Beau Fraser, David Bernstein, and Bill Schwab share their successful approach to euthanizing Sacred Cows through humorous and vivid real-world, global examples.
© 2008 Tantor Media (Lydbog): 9781400175840
Release date
Lydbog: 15. marts 2008
Over 600.000 titler
Download og nyd titler offline
Eksklusive titler + Mofibo Originals
Børnevenligt miljø (Kids Mode)
Det er nemt at opsige når som helst
For dig som vil prøve Mofibo.
1 konto
20 timer/måned
Eksklusivt indhold hver uge
Fri lytning til podcasts
Gem ubrugt tid
Ingen binding
For dig som lytter og læser ofte.
1 konto
100 timer/måned
Eksklusivt indhold hver uge
Fri lytning til podcasts
Ingen binding
For dig som lytter og læser ubegrænset.
1 konto
Ubegrænset adgang
Eksklusivt indhold hver uge
Fri lytning til podcasts
Ingen binding
For dig som ønsker at dele historier med familien.
2-6 konti
100 timer/måned pr. konto
Fri lytning til podcasts
Kun 39 kr. pr. ekstra konto
Ingen binding
2 konti
179 kr. /månedDansk
Danmark