Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Start tilbuddet
DK - Details page - Device banner - 894x1036

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

2 Anmeldelser

3.5

Længde
9T 35M
Sprog
Engelsk
Format
Kategori

Økonomi & Business

Marketing is frequently viewed with skepticism by non-marketing business executives and when times are tough is often one of the first budget cuts. For marketing executives, the challenge of providing concrete results is amplified due to the 'fuzzy' nature of branding and awareness. Marketing in the post-collapse economic era will become much more rigorous and data-driven, as marketing budgets are cut and each campaign has to prove its ROI. New research at the Kellogg School of Management on return on marketing investment (ROMI) shows how organizations can deliver significant performance gains from marketing. The Author's survey of 252 firms captures $53 billion of annual marketing spending and forms the foundation for this book. This research is complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firms. The 15 Marketing Metrics: Brand Awareness; Test Drive; Chum; CSAT=Customer Satisfaction; Take Rate; Profit; NPV=Net Present Value; IRR= International Rate of Return; Payback; CLTV= Customer Lifetime Value; CPC= Cost Per Click; TCR= Transaction Conversion Rate; ROA= Return on Add Dollars Spent; Bounce Rate; and WOM= Word of Mouth Social Media.

© 2020 Ascent Audio (Lydbog): 9781469083711

Release date

Lydbog: 20. juli 2020

Tags

    Andre kan også lide...

    1. Selling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing Customers Jeb Blount
    2. Data Driven: How Performance Analytics Delivers Extraordinary Sales Results Jenny Dearborn
    3. Confessions of the Pricing Man: How Price Affects Everything Hermann Simon
    4. People Buy You: The Real Secret to what Matters Most in Business Jeb Blount
    5. Product Management in Practice: A Real-World Guide to the Key Connective Role of the 21st Century Matt LeMay
    6. Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible Gregory V. Diehl
    7. Selling Technology the Sandler Way: Finding Technical Solutions that Win Long-Term Business Relationships Rich Chiarello
    8. Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling Jeb Blount
    9. Sell Different!: All New Sales Differentiation Strategies to Outsmart, Outmaneuver and Outsell the Competition Lee B. Salz
    10. Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage Christian Terwiesch
    11. Selling through Tough Times: Grow Your Profits and Mental Resilience through any Downturn Paul Reilly
    12. Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line Philip Kotler
    13. Sandler Enterprise Selling: Winning, Growing, and Retaining Major Accounts David Mattson
    14. Product Marketing Misunderstood Bryony Pearce
    15. Market Research Like a Pro: The Easiest Guide to Market Research Pooja Agnihotri
    16. The Revenue Acceleration Rules: Supercharge Sales and Marketing Through Artificial Intelligence, Predictive Technologies and Account-Based Strategies Kent McCormick
    17. The Exit-Strategy Playbook: The Definitive Guide to Selling Your Business Adam Coffey
    18. Startup Boards: Getting the Most Out of Your Board of Directors Brad Feld
    19. HBR's 10 Must Reads on Innovation Vijay Govindarajan
    20. Lateral Leadership: A Practical Guide for Agile Product Managers Tim Herbig
    21. What CEOs Need To Know About Design: A business leader's guide to working with designers Audrey Crane
    22. Getting Acquired: How I Built and Sold My SaaS Startup Andrew Gazdecki
    23. The Startup Community Way: Evolving an Entrepreneurial Ecosystem Brad Feld
    24. Your Strategy Needs a Strategy: How to Choose and Execute the Right Approach Martin Reeves
    25. The Execution Premium: Linking Strategy to Operations for Competitive Advantage Robert S. Kaplan
    26. Zero to Sold: How to Start, Run, and Sell a Bootstrapped Business Arvid Kahl
    27. The Future of Competititve Strategy Mohan Subramaniam
    28. Trajectory: Startup: Ideation to Product/Market Fit - A Handbook for Founders and Anyone Supporting Them Dave Parker
    29. Startup Communities: Building an Entrepreneurial Ecosystem in Your City, 2nd edition Brad Feld
    30. The Clayton M. Christensen Reader Clayton M. Christensen
    31. Corporate Turnaround Artistry: Fix Any Business in 100 Days Jeff Sands, CTP
    32. Running Lean: Iterate from Plan A to a Plan That Works, 3rd Edition Ash Maurya
    33. Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success Mike Schultz
    34. Startup Success: Funding the Early Stages of Your Venture Gordon Daugherty
    35. The Synergy Solution: How Companies Win the Mergers and Acquisitions Game Jeff Weirens
    36. The Lean Enterprise: How Corporations Can Innovate Like Startups Obie Fernandez
    37. Finish Big: How Great Entrepreneurs Exit Their Companies on Top Bo Burlingham
    38. Driven: How Human Nature Shapes Our Choices Nitin Nohria
    39. Strategy Maps: Converting Intangible Assets into Tangible Outcomes Robert S. Kaplan
    40. How to F*ck Up Your Startup: The Science Behind Why 90% of Companies Fail - and How You Can Avoid It Kim Hvidkjaer
    41. Sweat, Scale, Sell: Build Your Business into an Asset of Value Pavlo Phitidis
    42. Ready, Set, Growth Hack: A Beginner's Guide to Growth Hacking Success: A beginners guide to growth hacking success Nader Sabry
    43. Straight Talk for Startups: 100 Insider Rules for Beating the Odds--From Mastering the Fundamentals to Selecting Investors, Fundraising, Managing Boards, and Achieving Liquidity Randy Komisar
    44. The Four Steps to the Epiphany Steve Blank
    45. Talent, Strategy, Risk: How Investors and Boards Are Redefining TSR Ram Charan
    46. Business Trends in Practice: The 25+ Trends That are Redefining Organizations Bernard Marr
    47. HBR Daily Leader: Everyday Wisdom for Exceptional Leadership Harvard Business Review

    Vælg dit abonnement

    • Over 600.000 titler

    • Download og nyd titler offline

    • Eksklusive titler + Mofibo Originals

    • Børnevenligt miljø (Kids Mode)

    • Det er nemt at opsige når som helst

    Flex

    For dig som vil prøve Mofibo.

    89 kr. /måned
    • 1 konto

    • 20 timer/måned

    • Gem op til 100 ubrugte timer

    • Eksklusivt indhold hver uge

    • Fri lytning til podcasts

    • Ingen binding

    Prøv gratis
    Den mest populære

    Premium

    For dig som lytter og læser ofte.

    129 kr. /måned
    • 1 konto

    • 100 timer/måned

    • Eksklusivt indhold hver uge

    • Fri lytning til podcasts

    • Ingen binding

    Start tilbuddet

    Unlimited

    For dig som lytter og læser ubegrænset.

    149 kr. /måned
    • 1 konto

    • Ubegrænset adgang

    • Eksklusivt indhold hver uge

    • Fri lytning til podcasts

    • Ingen binding

    Start tilbuddet

    Family

    For dig som ønsker at dele historier med familien.

    Fra 179 kr. /måned
    • 2-6 konti

    • 100 timer/måned pr. konto

    • Fri lytning til podcasts

    • Kun 39 kr. pr. ekstra konto

    • Ingen binding

    2 konti

    179 kr. /måned
    Start tilbuddet