The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers Michael F. Schein
Lyt når som helst, hvor som helst
Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis
- Lyt og læs så meget du har lyst til
- Opdag et kæmpe bibliotek fyldt med fortællinger
- Eksklusive titler + Mofibo Originals
- Opsig når som helst
Crystallizing Public Opinion
- Af
- Med
- Forlag
- Længde
- 5T 17M
- Sprog
- Engelsk
- Format
- Kategori
Økonomi & Business
A seminal work on how public opinion is created and shaped, Edward Bernays's 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.
A primer on the then new profession of "public relations counsel," Crystallizing elucidates the "instruments and techniques" that PR professionals use to mold public opinion on behalf of their client's interests. By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to "regiment the mind like the military regiments the body."
© 2020 HN Publishing (Lydbog): 9781509491261
Release date
Lydbog: 5. februar 2020
Tags
Andre kan også lide...
- Game Theory Basics Explained Introbooks Team
- Zconomy: How Gen Z Will Change the Future of Business—and What to Do About It Denise Villa
- Microtrends Squared: The New Small Forces Driving the Big Disruptions Today Mark Penn
- The Psychology of Advertising: 3rd Edition Wolfgang Stroebe
- The Buying Brain: Secrets for Selling to the Subconscious Mind A. K. Pradeep
- The Feeling Economy: How Artificial Intelligence Is Creating the Era of Empathy Roland T. Rust
- Game Theory and Strategy Explained Introbooks Team
- The AI Factor: How to Apply Artificial Intelligence and Use Big Data to Grow Your Business Exponentially Asha Saxena
- Risk Savvy: How to Make Good Decisions Gerd Gigerenzer
- Strategic Risk Management: New Tools for Competitive Advantage in an Uncertain Age Paul C. Godfrey
- The Cost-Benefit Revolution Cass R. Sunstein
- How To Win Arguments: Learn Strategic and Powerful Techniques to Win Arguments in an Effective Way. A Life Skill for Everyone and A Great Way to Become Successful. Robert Krishna
- The Failure of Risk Management: Why It's Broken and How to Fix It 2nd Edition Douglas W. Hubbard
- Next: Where to Live, What to Buy and Who Will Lead Canada's Future Darrell Bricker
- Behavioral Economics for Leaders Matthias Sutter
- The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas David Burkus
- Shocks, Crises, and False Alarms: How to Assess True Macroeconomic Risk Paul Swartz
- Cyber Intelligence Driven Risk: How to Build, Deploy, and Use Cyber Intelligence for Improved Business Risk Decisions Richard O. Moore III
- Practical Statistics Introbooks Team
- Hackers & Painters: Big Ideas from the Computer Age Paul Graham
- Under the Influence: Putting Peer Pressure to Work Robert H. Frank
- Statistics Crash Course Introbooks Team
- The Masculinity Manifesto: How a Man Establishes Influence, Credibility and Authority Ryan Michler
- All-in On AI: How Smart Companies Win Big with Artificial Intelligence Tom Davenport
- Thinking Like a Lawyer: A Framework for Teaching Critical Thinking to All Students Colin Seale
- Full-Spectrum Thinking: How to Escape Boxes in a Post-Categorical Future Bob Johansen
- Behavioural Economics: Psychology, neuroscience, and the human side of economics David Orrell
- Accountable: The Rise of Citizen Capitalism Michael O'Leary
- Trustworthy AI: A Business Guide for Navigating Trust and Ethics in AI Beena Ammanath
- Startup Myths and Models: What You Won't Learn in Business School Rizwan Virk
- Think Better: Unlocking the Power of Reason Ulrich L. Lehner
- You're About to Make a Terrible Mistake!: How Biases Distort Decision-Making—and What You Can Do to Fight Them Olivier Sibony
- Power: Why Some People Have It—and Others Don't Jeffrey Pfeffer
- Chess Not Checkers: Elevate Your Leadership Game Mark Miller
- Frictionless: Why the Future of Everything Will Be Fast, Fluid, and Made Just for You Duff McDonald
- Startup Boards: A Field Guide to Building and Leading an Effective Board of Directors Brad Feld
- Systems Theory Introbooks Team
- The Startup Community Way: Evolving an Entrepreneurial Ecosystem Brad Feld
- The Human Cloud: How Today's Changemakers Use Artificial Intelligence and the Freelance Economy to Transform Work Matthew Mottola
- New Laws of Robotics: Defending Human Expertise in the Age of AI Frank Pasquale
- Maxims for Thinking Analytically: The Wisdom of Legendary Harvard Professor Richard Zeckhauser Dan Levy
- What the Luck?: The Surprising Role of Chance in Our Everyday Lives Gary Smith
- ESG: The Insights You Need from Harvard Business Review Harvard Business Review
- Deep Learning John D. Kelleher
- A Synthesizing Mind: A Memoir from the Creator of Multiple Intelligence's Theory Howard Gardner
Vælg dit abonnement
Over 600.000 titler
Download og nyd titler offline
Eksklusive titler + Mofibo Originals
Børnevenligt miljø (Kids Mode)
Det er nemt at opsige når som helst
Flex
For dig som vil prøve Mofibo.
1 konto
20 timer/måned
Gem op til 100 ubrugte timer
Eksklusivt indhold hver uge
Fri lytning til podcasts
Ingen binding
Den mest populære
Premium
For dig som lytter og læser ofte.
1 konto
100 timer/måned
Eksklusivt indhold hver uge
Fri lytning til podcasts
Ingen binding
Unlimited
For dig som lytter og læser ubegrænset.
1 konto
Ubegrænset adgang
Eksklusivt indhold hver uge
Fri lytning til podcasts
Ingen binding
Family
For dig som ønsker at dele historier med familien.
2-6 konti
100 timer/måned pr. konto
Fri lytning til podcasts
Kun 39 kr. pr. ekstra konto
Ingen binding
2 konti
179 kr. /månedSprog og region
Dansk
Danmark
