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Alexandra Howson PhD

If TED Talks and a mastermind group had a podcast baby for CME professionals, it would be Write Medicine. 
Think of Write Medicine as the NPR of continuing medical education—smart, engaging, and always packed with insights you can use right away.
 Every week, your host, Alexandra Howson PhD, cracks open the secrets of powerful CME content, decoding adult learning, designing impactful outcomes, and navigating the fast-changing world of medical education. Sometimes, she goes solo. Other times, she invites industry pros to share their expertise. Either way, you’ll get practical strategies to elevate your CME writing game.
 Whether you’re just starting in CME or you're a seasoned pro looking for that extra edge, Write Medicine is your weekly power-up session for crafting education that truly makes a difference.
 Listen, learn, and level up your CME game—because better education means better patient care.

This podcast uses the following third-party services for analysis: 

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Write Medicine

What if the CME you design could do more than deliver knowledge—what if it could actually change clinician behavior and improve patient care?

As a CME writer or education professional, you’ve likely felt the frustration of producing content that looks strong on paper but doesn’t translate into meaningful practice change. This episode explores how learning science, human-centered design, and patient co-creation can help you bridge the gap between information and impact.

By listening, you will discover:

 • Learning science principles, like Mayer’s multimedia principles, that make education stick.
 • The difference between learning change and behavior change, and why both matter in CME.
 • How aligning clinician and patient education fosters shared decision-making and better healthcare outcomes.

Press play now to learn practical strategies you can use to design CME that transforms knowledge into real-world change.

This podcast uses the following third-party services for analysis: 

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Designing CME for Behavior Change: Sarah Atwood on Learning Science in Action

What does it take to move from order-taker to trusted partner in CME writing?

That’s the single question driving this new season of Write Medicine.

In this 15-minute teaser episode, Alex introduces the season theme—Craft to Confidence: A CME Writer’s Season of Growth—and gives you a preview of what’s ahead. You’ll hear how guest interviews and solo tactical episodes will work together to help you build your skills, expand your visibility, and strengthen your confidence as a CME writer.

Whether you’re transitioning from academia, clinical practice, or another writing specialty, this season will give you both the craft tools and the career clarity to thrive in continuing medical education.

Episodes to Look Forward To

 • Designing for learning with Sarah Atwood

 • Hot Seat Coaching on attracting content projects and integrating academic skills into CME

 • Leveraging Milkshake Moments with Michelle Skidmore

 • Identity, trauma, and resilience with Hope Lafferty

 • Solo walk-throughs on interviewing SMEs, turning education gaps and needs into activity agendas, publishing manuscripts, and more

This podcast uses the following third-party services for analysis: 

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Craft to Confidence: What's Coming Up in Season 11

If you’re a medical writer today, you're no stranger to tight deadlines, dense source material, and the pressure to deliver educational content that is both engaging and evidence-based. These demands are particularly acute in the world of continuing medical education (CME), where accuracy, clarity, and relevance matter more than ever.

As the medical writing landscape evolves, so do the tools that support us. Among the most promising of these is MACg, a generative AI-powered assistant that helps medical writers streamline document analysis, content creation, and research. For writers working in CME or adjacent fields, MACg offers more than convenience—it offers a meaningful shift in how we work.

Tune in to learn how I’m using MACg as a collaborative partner in my workflow rather than a replacement for my creative process. 

Resources

Grab your fee trial of MACg

Summer Script Camp

 

This podcast uses the following third-party services for analysis: 

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

From Anxiety to Action: What Every Medical Writer Needs to Know About AI Integration

How do you design CME that reaches the communities most affected by HIV—and not just the clinicians who already have access?

If you're a CME professional grappling with how to address layered issues like stigma, housing insecurity, or racial disparities, you’re not alone. This episode dives into what it takes to create truly inclusive education—especially when traditional strategies fall short. Whether you’re designing education for clinicians or collaborating with community partners, you’ll find actionable ideas to bring your programming closer to the ground.

Specifically, you'll learn:

 • 

How to build authentic partnerships with community leaders who can serve as trusted bridges between healthcare providers and hard-to-reach populations.
 • 

 • 

The essential infrastructure you need to establish before launching community-based programs, from setting up referral networks that ensure patients don't fall through cracks after screening to tracking both clinical outcomes and demographic data that funders require.
 • 

 • 

A proven framework for developing educational content with cultural humility and how to work with expert faculty who understand nuanced communication challenges.
 • 

Connect with Dean

🌐 https://DKBMED.COM

Resources

Signup for Summer Script Camp

Get TextExpander

 

This podcast uses the following third-party services for analysis: 

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

From Barbershops to Boardrooms: Pioneering CME in Unexpected Spaces

Are you a freelance CME writer juggling too many project types and wondering if it’s time to finally “niche down”?

In the world of continuing medical education (CME), clarity and focus aren’t just nice to have—they’re essential for sustainable business growth. If you’re feeling stretched thin, jumping between clients and therapeutic areas, this episode explores how finding a niche can reduce overwhelm, streamline your process, and even attract the kinds of clients who value what you do most. Here’s what you’ll gain from this episode:

 • 

A practical definition of what a niche is—and what it isn’t—so you can stop second-guessing yourself.
 • 

 • 

Examples of how different niches can emerge from your background, preferences, or even your favorite types of client relationships.
 • 

 • 

A step-by-step approach to experimenting your way into a niche, without the pressure to get it “perfect” from the start.
 • 

Tune in now to learn how niching can simplify your business, supercharge your marketing, and help you find work that truly energizes you.

LINKS

Grab the Niche Discovery Checklist

Signup for Summer Script Camp

If you are looking for ongoing CME content strategy tips, tools, and tactics, subscribe to the Write Medicine Insider newsletter. 

Get TextExpander

 

This podcast uses the following third-party services for analysis: 

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

From Scattered to Specific: How a Niche Can Save Your Sanity (and Your Business)

How can continuing education break down professional silos and foster real collaboration among healthcare teams?

If you create CME/CE content, you’ve likely encountered the challenge of writing for “teams” that still operate in silos. This episode with interprofessional education expert Dr. Tina Patel Gunaldo, Founder, Collaborate for Health, reveals why just using the term “team-based care” isn’t enough—and how content creators can more accurately reflect the evolving nature of healthcare collaboration. As patient-centered models expand and asynchronous care becomes the norm, CME professionals need a deeper understanding of roles, language, and practice contexts to design impactful education.

 • 

Discover the critical differences between interprofessional, interdisciplinary, and multidisciplinary practice—and why it matters for CME writing.
 • 

 • 

Learn how to structure education that empowers team collaboration and respects the unique contributions of each discipline.
 • 

 • 

Understand the growing role of patients, technology, and asynchronous communication in shaping interprofessional collaboration today.
 • 

And if you’re unsure when to use “interprofessional” vs “multidisciplinary”? We’ve got you covered. We created a one-page Quick Reference Guide to help you use team-based language precisely and avoid common traps in CME writing. It’s perfect for writers, educators, and reviewers who want to level up their clarity. Grab the download in the show notes and keep it handy as you create your next piece of content.

Tune in now to learn how you can write CME content that reflects real-world collaboration—and elevates both learner experience and patient care outcomes. 

Connect with Tina

Website: https://collaborateforhealth.com

LinkedIn

Interprofessional Terms Quick Reference Guide

 

This podcast uses the following third-party services for analysis: 

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

From Silos to Synergy: Designing CME for Real-World Healthcare Teams with Dr. Tina Patel Gunaldo

Are you unsure which skills you need to thrive as a CME writer (or need for your writers)—or how to prove your value in an increasingly competitive field?

Many medical writers stumble into CME with strong writing chops but little clarity about what the role truly demands. At the same time, education providers struggle to find writers who are not just capable—but competent. This episode bridges that gap. Don Harting and Haifa Kassis join us to unpack the results of their groundbreaking Delphi study on CME writing competencies, revealing what hiring managers really want and how you can grow your career strategically.

In this episode, you’ll learn: 

 1. The four core competencies every CME writer should master today

 2. Which deliverables are in high demand—and which are vanishing

 3. How this competency model can support onboarding, training, and upskilling.

Press play to learn how to align your writing skills with what the CME industry actually needs—so you can stand out, get hired, and grow with confidence.

Resources

Kassis, H., & Harting, D. (2024). Medical Writing for Continuing Education in the Health Professions: A Competency Model. Journal of CME, 13(1). https://doi.org/10.1080/28338073.2024.2422709

CME Writers’ Toolbox

Delphi Panelists

WriteCME Pro: Accelerate your freelance CME writing business growth

Timestamps 

00:00 Introduction to CME Writing Challenges
00:20 Meet the Researchers: Haifa Kassis and Don Harting
01:19 The Competency Model: Key Findings
02:40 Expert Consensus and Methodology
06:16 Surprising Insights and Real-World Challenges
11:15 Practical Applications and Future Directions
24:35 Emerging Competencies and Industry Trends
28:47 Conclusion and Contact Information

 

This podcast uses the following third-party services for analysis: 

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Raising the Bar: Essential Competencies for CME Writers with Haifa Kassis and Don Harting

How do we create continuing education that prepares clinicians to deliver life-changing diagnoses with both precision and compassion?
In this episode, we explore what happens when the scientist’s role as a communicator intersects with the lived experience of parenting a child with a rare disease. I'm talking with Dr. Jennifer Brown, a geneticist who recently published a memoir, When the Baby is not OK: Hopes and Genes, based on her experience of parenting children diagnosed with PKU through newborn screening.

For CME professionals, this episode is a call to rethink how we center narrative, ethics, and emotional intelligence in our content, especially when evidence alone isn’t enough to support meaningful patient care.

 • 

Learn how outdated narratives and clinical language can alienate patients—and how reframing them can build trust and support retention in care.
 • 

 • 

Hear why integrating lived experience into CME is essential for designing education that resonates beyond the exam room.
 • 

 • 

Discover how personal storytelling, ethical reflection, and patient advocacy can enrich data-driven CME writing.
 • 

▶️ Press play to discover how Dr. Jennifer Brown’s dual lens—as a geneticist and parent—can sharpen your skills as a more empathetic, informed CME professional.

Connect with Jennifer

LinkedIn

Goodreads 

Author Site

Bluesky

YouTube

 

This podcast uses the following third-party services for analysis: 

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

From Diagnosis to Advocacy: What Rare Disease Teaches Us About CME

CME professionals, medical writers, educators, and researchers - what would you do if PubMed suddenly became less accessible? You depend on this critical resource daily to find evidence-based information that powers your work. But recent funding uncertainties at the NIH have raised questions about its future.

You need consistent, reliable access to quality biomedical research to meet deadlines and maintain credibility, but navigating alternatives can feel overwhelming. Where would you even begin if your go-to resource is compromised?

Today's episode is your insurance policy. My conversation with medical librarian Rachel Wedeward MLIS, AHIP reveals not only why PubMed matters, but also provides you with practical alternatives, including a downloadable resource sheet, and evaluation strategies to ensure you'll never be left without the research you need - no matter what happens.

In this episode, you'll discover:

 • 

The remarkable infrastructure behind PubMed's indexing system that makes it an indispensable tool for organizing and accessing biomedical research
 • 

 • 

A comprehensive overview of complementary resources, including European PubMed Central and specialized databases that can enhance your research approach
 • 

 • 

Practical wisdom for evaluating evidence quality 
 • 

Listen now to expand your research toolkit with expert knowledge that will help you confidently navigate the evolving landscape of medical information resources.

Connect with Rachel

Website

LinkedIn

📚 Resources 

PubMed
The essential biomedical database maintained by the U.S. National Library of Medicine. A critical starting point for CME writers and medical educators to access peer-reviewed research.

European PubMed Central
A free database of biomedical and life sciences research literature from Europe. A strong alternative to PubMed.

Grey Literature Sources
Sometimes the best insights aren’t found in journals. Examples of trusted grey literature repositories include:

 • 

Kaiser Family Foundation 
 • 

 • 

Robert Wood Johnson Foundation
 • 

Find guides on Rachel's website

Alex's Sharable Evidence Bank (>70 sources)

 

This podcast uses the following third-party services for analysis: 

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Beyond PubMed: CME's Hidden Treasure Map

Have you ever wondered what it actually takes to go from “interested in CME writing” to running a thriving, sustainable business?

In this final episode of the CME Writing Success Blueprint series, I'm tying everything together—because mastering individual skills is only part of the equation. What really creates success is integration. Whether you're transitioning from academia, clinical practice, or general medical writing, you'll walk away with a clear picture of how to turn your curiosity into a high-impact freelance career.

Listen in to learn:

 1. A practical breakdown of the 
ROADMAP Framework 2. —the 7 pillars for building a CME writing business from the ground up

 3. How to 
translate your existing skills 4. into profitable client work—even if you’re just getting started

 5. What a 
thriving CME writing business 6. actually looks like (spoiler: it’s about confidence, consistent income, and creative freedom)

🎧 Tune in now and take the first step toward building a CME writing business that’s focused, flexible, and truly fulfilling.

→ Join WriteCME Accelerator and build your CME writing business with clarity, confidence, and community.
 

This podcast uses the following third-party services for analysis: 

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Craft to Confidence: What's Coming Up in Season 11

Lyt når som helst, hvor som helst

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