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Cover for Consumer Behavior Theories: Convergence of Divergent Perspectives with Applications to Marketing and Management

Consumer Behavior Theories: Convergence of Divergent Perspectives with Applications to Marketing and Management

Name: Consumer Behavior Theories: Convergence of Divergent Perspectives with Applications to Marketing and Management
ISBN: 9781947441156

Af
- Rajagopal
Forlag
- Business Expert Press

Sprog: Engelsk
Format
Kategori: Økonomi & Business

This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.

Udgivelsesdato

E-bog: 25. februar 2018