Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Start tilbuddet
DK - Details page - Device banner - 894x1036

Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage

3 Anmeldelser

4

Længde
6T 58M
Sprog
Engelsk
Format
Kategori

Økonomi & Business

What if there were a way to turn occasional, sporadic transactions with customers into long-term, continuous relationships—while simultaneously driving dramatic improvements in operational efficiency? What if you could break your existing trade-offs between superior customer experience and low cost?

This is the promise of a connected strategy. New forms of connectivity—involving frequent, low-friction, customized interactions—mean that companies can now anticipate customer needs as they arise, or even before. Simultaneously, enabled by these technologies, companies can create new business models that deliver more value to customers. Connected strategies are win-win: Customers get a dramatically improved experience, while companies boost operational efficiency.

In this book, Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth examples from companies operating in various industries, Connected Strategy identifies the four pathways—respond-to-desire, curated offering, coach behavior, and automatic execution—for turning episodic interactions into continuous relationships. The authors show how each pathway creates a competitive advantage, then guide you through the critical decisions for creating and implementing your own connected strategies.

© 2020 Ascent Audio (Lydbog): 9781469082011

Release date

Lydbog: 20. oktober 2020

Andre kan også lide...

  1. Common Purpose: How Great Leaders Get Organizations to Achieve the Extraordinary Marshall Goldsmith
  2. Decision Leadership: Empowering Others to Make Better Choices Max H. Bazerman
  3. Talent, Strategy, Risk: How Investors and Boards Are Redefining TSR Ram Charan
  4. Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs W. Chan Kim
  5. The Extraordinary Power of Leader Humility: Thriving Organizations — Great Results: Thriving Organizations – Great Results Marilyn Gist
  6. The Eight Paradoxes of Great Leadership: Embracing the Conflicting Demands of Today's Workplace Tim Elmore
  7. The Entrepreneur’s Paradox: How to Overcome the 16 Pitfalls Along the Startup Journey Curtis Morley
  8. Persuadable: How Great Leaders Change Their Minds to Change The World Al Pittampalli
  9. The Synergy Solution: How Companies Win the Mergers and Acquisitions Game Jeff Weirens
  10. The Root Cause: Rethink Your Approach to Solving Stubborn Enterprise-Wide Problems Hans Norden
  11. Don't Take Yes for an Answer: Using Authority, Warmth, and Energy to Get Exceptional Results Steve Herz
  12. Using Scenarios: Scenario Planning for Improving Organizations Thomas J. Chermack
  13. The Future of Competititve Strategy Mohan Subramaniam
  14. Changing the Game: The Playbook for Leading Business Transformation Graham Christie
  15. The Imagination Machine: How to Spark New Ideas and Create Your Company's Future Martin Reeves
  16. The Frontline CEO: Turn Employees into Decision Makers Who Innovate Solutions, Win Customers, and Boost Profits Eric Strafel
  17. Choose Your Customer: How to Compete Against the Digital Giants and Thrive Jonathan L.S. Byrnes
  18. Advanced Consulting: Earning Trust at the Highest Level Bill Pasmore
  19. The Multiplier Model: How Systems Can Create Exponential Business Growth Mark Siebert
  20. The New Leadership Literacies: Thriving in a Future of Extreme Disruption and Distributed Everything Bob Johansen
  21. Outbounding: Win New Customers with Outbound Sales and End Your Dependence on Inbound Leads William Miller
  22. Next Generation Leadership: How to Ensure Young Talent Will Thrive with Your Organization Adam Kingl
  23. Bringing Up the Boss: Practical Lessons for New Managers Rachel Pacheco
  24. It's Not Always Right to Be Right: And Other Hard-won Leadership Lessons Hamish Thomson
  25. Exponential: Transform Your Brand by Empowering Instead of Interrupting Jeff Rosenblum
  26. Leading Outside the Lines: How to Mobilize the (in)formal Organization, Energize Your Team, and Get Better Results Jon R. Katzenbach
  27. Mastering the Hire: 12 Strategies to Improve Your Odds of Finding the Best Hire Chaka Booker
  28. Ignore Your Customers (and They'll Go Away): The Simple Playbook for Delivering the Ultimate Customer Service Experience Micah Solomon
  29. Eat, Sleep, Innovate: How to Make Creativity an Everyday Habit Inside Your Organization Scott D. Anthony
  30. The Man's Guide to Corporate Culture: A Practical Guide to the New Normal and Relating to Female Coworkers in the Modern Workplace Heather Zumarraga
  31. Negotiating at Work: Turn Small Wins into Big Gains Deborah M. Kolb
  32. Winning the Talent Shift: Three Steps to Unleashing the New High Performance Workplace Berta Aldrich
  33. Win the Heart: How to Create a Culture of Full Engagement Mark Miller
  34. The Rise of the Rest: How Entrepreneurs in Surprising Places are Building the New American Dream Steve Case
  35. Transforming Project Management: An Essential Paradigm for Turning Your Strategic Planning into Action Duane Petersen
  36. It Starts With Clients: Your 100-Day Plan to Build Lifelong Relationships and Revenue Andrew Sobel
  37. Say Less, Get More: Unconventional Negotiation Techniques to Get What You Want Fotini Iconomopoulos
  38. The Adaptation Advantage: Let Go, Learn Fast, and Thrive in the Future of Work Chris Shipley
  39. Master Mentors: 30 Transformative Insights from Our Greatest Minds Scott Jeffrey Miller
  40. Your Strategy Needs a Strategy: How to Choose and Execute the Right Approach Martin Reeves
  41. Leading with Heart: Five Conversations That Unlock Creativity, Purpose, and Results John Baird
  42. Smart Growth: How to Grow Your People to Grow Your Company Whitney Johnson
  43. Real Influence: Persuade Without Pushing and Gain Without Giving In Mark Goulston

Vælg dit abonnement

  • Over 600.000 titler

  • Download og nyd titler offline

  • Eksklusive titler + Mofibo Originals

  • Børnevenligt miljø (Kids Mode)

  • Det er nemt at opsige når som helst

Flex

For dig som vil prøve Mofibo.

89 kr. /måned
  • 1 konto

  • 20 timer/måned

  • Gem op til 100 ubrugte timer

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Prøv gratis
Den mest populære

Premium

For dig som lytter og læser ofte.

129 kr. /måned
  • 1 konto

  • 100 timer/måned

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Unlimited

For dig som lytter og læser ubegrænset.

149 kr. /måned
  • 1 konto

  • Ubegrænset adgang

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Family

For dig som ønsker at dele historier med familien.

Fra 179 kr. /måned
  • 2-6 konti

  • 100 timer/måned pr. konto

  • Fri lytning til podcasts

  • Kun 39 kr. pr. ekstra konto

  • Ingen binding

2 konti

179 kr. /måned
Prøv gratis