Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Start tilbuddet
DK - Details page - Device banner - 894x1036

Brand Resilience: Managing Risk and Recovery in a High-Speed World

Sprog
Engelsk
Format
Kategori

Økonomi & Business

As the recent Tiger Woods scandal illustrates, brand reputation is more precarious than ever before. True and false information spreads like wildfire in the vast and interconnected social media landscape and even the most venerable brands can be leveled in a flash—by disgruntled customers, competing companies, even internal sources. Here, veteran marketing executive Jonathan Copulsky shows companies and individuals how to play brand defense in the twenty-first century.

Five Signs that You Need to Pay More Attention to the Possibility of Brand Sabotage:

A group of uniformed employees posts embarrassing YouTube videos, in which they display unprofessional attitudes towards their work.

One of your senior executives publicly blames a supplier for product defects, even though they predate your relationship with the supplier.

Your competitor's ads trumpet their solution to the performance problems associated with your most recent product.

A customer unhappy with changes made to your product design launches a Facebook group, which attracts 5,000 fans. Your outsource partner is prominently featured in numerous blogs and websites describing allegations of worker mistreatment and workplace safety hazards.

© 2025 St. Martin's Press (E-bog): 9780230120341

Release date

E-bog: 16. april 2025

Andre kan også lide...

  1. Global Expansion Go-to-Market Strategies for Scale-Ups Jan Buis
  2. Just Evil Enough Alistair Croll
  3. Global Expansion Remote Presence for Scale-Ups Jan Buis
  4. Defying doom Bernardo Quinn
  5. Date Your Clients Kailash Pinjani
  6. The Creative Thinking Book Neil Francis
  7. Global Go-to-Market Strategies for Business Students Jan Buis
  8. The Smart Marketing Book Dan White
  9. Managing Your Nonprofit for Resilience Ted Bilich
  10. The New MEDDICC: Sell more, faster Jens P Edgren
  11. The Person in Personalisation David Mannheim
  12. Agile Innovation Playbook: How to develop products faster, cheaper, and better in the modern marketplace Bill Harte
  13. Stress Less Sell More Jeff Riseley
  14. Sales Journey: A Guidebook on Your Journey to Successful Selling Michael Tracy
  15. Childhood Under Siege: The Corporate Assault on Children and What We Can Do to Stop It Joel Bakan
  16. Mastering the New Media Landscape: Embrace the Micromedia Mindset Barbara Cave Henricks
  17. The Psychology of Salesmanship William Walker Atkinson
  18. Harnessing the Power At Your Fingertips: A Leader's Guide to B2B Marketing Communications Dominic Walters
  19. The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser Tara-Nicholle Nelson
  20. Selling from Your Comfort Zone: The Power of Alignment Marketing Stacey Hall
  21. Covert Persuasion: Psychological Tactics and Tricks to Win the Game James Speakman
  22. The Art of Recruitment James Kingston
  23. Creating Personal Presence: Look, Talk, Think, and Act Like a Leader Dianna Booher
  24. A Crowdfunder’s Strategy Guide: Build a Better Business by Building Community Jamey Stegmaier
  25. Prove It: Exactly How Modern Marketers Earn Trust Phil M Jones
  26. Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause Becky Robinson
  27. Got Your Attention?: How to Create Intrigue and Connect with Anyone Sam Horn
  28. Online Marketing for Busy Authors: A Step-by-Step Guide Fauzia Burke
  29. Hypnotic Selling Secrets Joe Vitale
  30. Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth W. Chan Kim
  31. Why Smart People Make Dumb Mistakes with Their Money Kerry L. Johnson
  32. Kellogg on Marketing, 3rd Edition Philip Kotler
  33. How to Read Your Client's Mind Kerry L. Johnson
  34. Success Dynamite (Condensed Classics): featuring Public Speaking to Win!, How to Attract Good Luck, and The Power of Concentration Mitch Horowitz
  35. Emotional Intelligence Nicole Soames
  36. The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism (Intl Ed) Olivia Cabane
  37. Inspiration for Success: Life Stories of Successful People to Uplift and Motivate You Dale Carnegie
  38. HOW TO WIN FRIENDS AND INFLUENCE PEOPLE: Timeless Lessons for Better Relationships and Leadership Dale Carnegie
  39. How to Succeed in The World Today Dale Carnegie
  40. Atom-Smashing Power of Mind: The Life-Changing Classic on Your Power Within Charles Fillmore
  41. Public Speaking to Win (Condensed Classics):The Original Formula to Speaking With Power Mitch Horowitz
  42. Life Changing Secrets From the Three Masters of Success Napoleon Hill
  43. The Book of Words Tim Glynne-Jones
  44. Goals!: How to Get Everything You Want -- Faster Than You Ever Thought Possible Brian Tracy
  45. Lead! Dale Carnegie
  46. English in Situations – Listen & Learn: Holiday Travels – New Edition Dorota Guzik
  47. How to Get Ahead in the World Dale Carnegie

Vælg dit abonnement

  • Over 600.000 titler

  • Download og nyd titler offline

  • Eksklusive titler + Mofibo Originals

  • Børnevenligt miljø (Kids Mode)

  • Det er nemt at opsige når som helst

Flex

For dig som vil prøve Mofibo.

89 kr. /måned
  • 1 konto

  • 20 timer/måned

  • Gem op til 100 ubrugte timer

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Prøv gratis
Den mest populære

Premium

For dig som lytter og læser ofte.

129 kr. /måned
  • 1 konto

  • 100 timer/måned

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Unlimited

For dig som lytter og læser ubegrænset.

149 kr. /måned
  • 1 konto

  • Ubegrænset adgang

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Family

For dig som ønsker at dele historier med familien.

Fra 179 kr. /måned
  • 2-6 konti

  • 100 timer/måned pr. konto

  • Fri lytning til podcasts

  • Kun 39 kr. pr. ekstra konto

  • Ingen binding

2 konti

179 kr. /måned
Prøv gratis