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5
Økonomi & Business
You don’t have a brand—whether it’s for a company or a product—until you have a name.
The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumping out Scrabble tiles.
Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You’ll learn:
• What makes a good (and bad) name • The step-by-step process professional namers use • How to generate hundreds of name ideas • The secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths.
Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.
© 2021 Business Expert Press (E-bog): 9781637421567
Release date
E-bog: 14. december 2021
Dansk
Danmark