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How do you get black people to buy cigarettes made for cowboys and antebellum-style beer? Turns out, you don't. On this episode: Tom Burrell, who transformed the ad industry with a simple motto, "Black people are not dark-skinned white people."
Learn more about sponsor message choices: podcastchoices.com/adchoices
NPR Privacy Policy
Release date
Lydbog: 6. september 2017
Fakta
How do you get black people to buy cigarettes made for cowboys and antebellum-style beer? Turns out, you don't. On this episode: Tom Burrell, who transformed the ad industry with a simple motto, "Black people are not dark-skinned white people."
Learn more about sponsor message choices: podcastchoices.com/adchoices
NPR Privacy Policy
Release date
Lydbog: 6. september 2017
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