When Richard Thaler first published Nudge, the world was just starting to believe in his brand of behavioral economics. In this 2021 episode, we ask: How has nudge theory held up in the face of a global financial meltdown, a pandemic, and other existential crises?
SOURCES:Richard Thaler • , professor of economics at the University of Chicago.
RESOURCES:Nudge: The Final Edition • , by Richard Thaler and Cass Sunstein (2021). Sludge: What Stops Us from Getting Things Done and What to Do About It, • by Cass Sunstein (2021). • " Sludge: Americans Spend 11.4 Billion Hours Filling Out Federal Paperwork • ," by Cass Sunstein ( Big Think, • 2021). • " Carbon Taxation in Sweden • ," by Government Offices of Sweden Ministry of Finance (2021). • " The Climate Club: How to Fix a Failing Global Effort • ," by William Nordhaus (Foreign Affairs, 2020). • " Organ Donation: Presumed Consent and Focusing on What Matters • ," by Rebecca Brown ( The Journal of Medical Ethics Blog • , 2017).
EXTRAS: • " Sludge • ," series by Freakonomics Radio • (2025). “People Aren’t Dumb. The World Is Hard. (Ep. 340 Rebroadcast) • ,” by Freakonomics Radio • (2018).
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