Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis
Økonomi & Business
“Innovation done quicker, better, and cheaper. Innovation for the modern marketeer” Hugh Pile, CEO Blue Skies, ex L’Oreal CMO Western Europe
“Agile Innovation responds to ever-changing consumer and business needs. It is fast, flexible and focussed to maximise success. ” Laura Sheard, Marketing and Innovation Director
Innovation in Consumer Packaged Goods (CPG) and Fast Moving Consumer Goods (FMCG) has been relatively unchanged over the last 40 years. Innovation has been a source of profitable growth for scores of companies worldwide. Innovation helps grow sales, profits, people’s capabilities, and shareholder value with a Return on Investment (ROI) of 185%.
However, CPG’s innovation model readily accepts an innovation failure rate of around 90%, with limited opportunities over the last 20 years to significantly improve that failure rate. No matter the company’s size, its innovation budget, and its experience, the failure rate exceeds the successes.
This failure represents a massive inefficiency in the innovation ecosystem as well as hindering successful innovation. It means, on average, for every successful product, it costs £41m and countless years lost.
Innovation needs to innovate. We need to not only find a better way to innovate but to do it cheaper and faster. Agile Innovation does that, and we want to share how you can do that too.
The Agile Innovation Playbook sets out the opportunities for innovation in a CPG company, the costs of innovation, and the current reasons for innovation failure. We define our Agile Innovation vision as zero per cent failure, then describe how your business would look and feel with that context, along with how to bring Agile Innovation into your organisation. Our last section helps implement Agile Innovation into your business, highlighting the tools you’ll need, your teams’ structure, and how to govern Agile Innovation.
The Agile Innovation Playbook is a practical book written to help all CPG and FMCG companies improve their innovation success. It offers you the tools to develop better products for consumers, bring more profit to retailers and manufacturers, enhance job satisfaction for employees, and improve shareholder value. It has resources available to help your company, no matter the size, to be agile in its new product development and produce new products that consumers demonstrably enjoy better than current products.
© 2021 William Harte (E-bog): 9781527288850
Release date
E-bog: 31. marts 2021
Tags
Over 600.000 titler
Download og nyd titler offline
Eksklusive titler + Mofibo Originals
Børnevenligt miljø (Kids Mode)
Det er nemt at opsige når som helst
For dig som vil prøve Mofibo.
1 konto
20 timer/måned
Eksklusivt indhold hver uge
Fri lytning til podcasts
Gem ubrugt tid
Ingen binding
For dig som lytter og læser ofte.
1 konto
100 timer/måned
Eksklusivt indhold hver uge
Fri lytning til podcasts
Ingen binding
For dig som lytter og læser ubegrænset.
1 konto
Ubegrænset adgang
Eksklusivt indhold hver uge
Fri lytning til podcasts
Ingen binding
For dig som ønsker at dele historier med familien.
2-6 konti
100 timer/måned pr. konto
Fri lytning til podcasts
Kun 39 kr. pr. ekstra konto
Ingen binding
2 konti
179 kr. /månedDansk
Danmark