Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Start tilbuddet
DK - Details page - Device banner - 894x1036

A Social Strategy: How We Profit from Social Media

Sprog
Engelsk
Format
Kategori

Økonomi & Business

What people get out of social media—and how businesses can get more out of it

Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives—from friendship and dating to news and business.

What makes social media so different from traditional media? Answering that question is the key to making social media work for any business, argues Miko?aj Piskorski, one of the world's leading experts on the business of social media. In A Social Strategy, he provides the most convincing answer yet, one backed by original research, data, and case studies from companies such as Nike and American Express.

Drawing on his analysis of proprietary data from social media sites, Piskorski argues that the secret of successful ones is that they allow people to fulfill social needs that either can’t be met offline or can be met only at much greater cost. This insight provides the key to how companies can leverage social platforms to create a sustainable competitive advantage. Companies need to help people interact with each other before they will promote products to their friends or help companies in other ways. Done right, a company’s social media should benefit customers and the firm. Piskorski calls this "a social strategy," and he describes how companies such as Yelp and Zynga have done it.

Groundbreaking and important, A Social Strategy provides not only a story- and data-driven explanation for the explosion of social media but also an invaluable, concrete road map for any company that wants to tap the marketing potential of this remarkable phenomenon.

© 2014 Princeton University Press (E-bog): 9781400850020

Release date

E-bog: 25. maj 2014

Andre kan også lide...

  1. Valuing the Unique: The Economics of Singularities Lucien Karpik
  2. Essential Information After High School Graduation Michael Anthony White
  3. The Real-Time Revolution: Transforming Your Organization to Value Customer Time Jerry Power
  4. The Elements of Visual Grammar: A Designer's Guide for Writers, Scholars, and Professionals Angela Riechers
  5. Thrive in Uncharted Waters: Crafting Your Unique Market Edge: "Boost your journey! Access captivating audio lessons that shape your distinctive market edge." Cyrus Eldridge
  6. The Shareholder Action Guide: Unleash Your Hidden Powers to Hold Corporations Accountable Andrew Behar
  7. Beyond Handshakes: Building Business Relationships in a Digital World Hannah Miller
  8. Transmissions Across Time: The Evolution of Information Sharing Piper Bryant
  9. At this college, academic excellence requires passion for the social good PBS NewsHour
  10. Thinking Outside the Box: "Elevate your Thinking Outside the Box journey! Harness powerful audio lessons for peak performance every time!" Cyrus Eldridge
  11. Leading Beyond Change: A Practical Guide to Evolving Business Agility Audree Tara Sahota
  12. Boards That Excel: Candid Insights and Practical Advice for Directors B. Joseph White
  13. Extended Summary - Authority: Based On The Book By Jeff Vandermeer Everbook Summaries
  14. Learn and Grow: How to Build a Better Life Caleb David
  15. Improve Your Memory: A Guide to Increasing Brain Power Using Advanced Techniques and Methods David Spencer
  16. Stand Up to Stigma: How We Reject Fear and Shame Pernessa C. Seele
  17. Decoding Manhattan: Island of Diagrams, Maps, and Graphics Steven Heller
  18. Fostering Culture Shane Jackson
  19. Fairies In The Desert: The Quest For The Law Of Supply Mardus Öösaar
  20. HOW TO MAKE MONEY WITH CRYPTOCURRENCIES: INFORMATION ON MINING AND TRADING CONCEPTS SPENCER ALBERT
  21. The Value Gap: Female-Driven Films from Pitch to Premiere Courtney Brannon Donoghue
  22. Ten Fundamental Acts of Fathers: The Builders, Protectors, and Warriors of the Family Omaudi Reid
  23. At the Crossroads: Not-For-Profit Leadership Strategies for Executives and Boards Philip Coltoff
  24. Dining Posture in Ancient Rome: Bodies, Values, and Status Matthew B. Roller
  25. Present What You Know: Sharing Information Christopher Forest
  26. Yoga for Weight Loss: A Holistic Approach to Shedding Pounds and Building Confidence Clarice Bendleton
  27. MIND GAMES: Unveiling the Intricacies of Psychological Manipulation and Tactical Mind Games (2024 Guide for Beginners) NATHANIAL BLACKWOOD
  28. Psychological Facts: Unveiling the Mind: Insights into Human Behavior and Cognitive Patterns (7 in 1) Leila Wattson

Vælg dit abonnement

  • Over 600.000 titler

  • Download og nyd titler offline

  • Eksklusive titler + Mofibo Originals

  • Børnevenligt miljø (Kids Mode)

  • Det er nemt at opsige når som helst

Flex

For dig som vil prøve Mofibo.

89 kr. /måned
  • 1 konto

  • 20 timer/måned

  • Gem op til 100 ubrugte timer

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Prøv gratis
Den mest populære

Premium

For dig som lytter og læser ofte.

129 kr. /måned
  • 1 konto

  • 100 timer/måned

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Unlimited

For dig som lytter og læser ubegrænset.

149 kr. /måned
  • 1 konto

  • Ubegrænset adgang

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Family

For dig som ønsker at dele historier med familien.

Fra 179 kr. /måned
  • 2-6 konti

  • 100 timer/måned pr. konto

  • Fri lytning til podcasts

  • Kun 39 kr. pr. ekstra konto

  • Ingen binding

2 konti

179 kr. /måned
Prøv gratis