Mark Goulston: Real Influence
Check out Mark’s article on this same topic on the Harvard Business Review blog
Three three-step process that Mark recommended:
1. What are you most frustrated about? 2. What are you most angry about? 3. What are you really worried about?
Here are links to Mark’s books:
Real Influence: Persuade Without Pushing and Gain Without Giving In Just Listen
Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic.
Mark Goulston: Real Influence
Check out Mark’s article on this same topic on the Harvard Business Review blog
Three three-step process that Mark recommended:
1. What are you most frustrated about? 2. What are you most angry about? 3. What are you really worried about?
Here are links to Mark’s books:
Real Influence: Persuade Without Pushing and Gain Without Giving In Just Listen
Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic.
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