379: AI and the End of the Knowledge Economy: Gen Alpha, Reskilling, and the Rise of Creative Work, with Matt Britton, Founder and CEO of Suzy

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Matt Britton is Founder and CEO of Suzy and a leading voice on how AI and generational change are reshaping business. He is the author of the best-selling book Generation AI: Why Generation Alpha & The Age of AI Will Change Everything, and has advised more than half of the Fortune 500 on marketing, innovation, and consumer behavior. Drawing on decades of experience working with global brands, Matt examines why AI is shifting the economy from knowledge tasks to creative problem solving, why reskilling will define the next decade, and how leaders can build organizations that elevate human judgment in an AI-driven world.

In this conversation, we discuss:

• Why AI is accelerating a shift from memorization and knowledge tasks toward creativity, critical thinking, and real problem solving. • Why reskilling, not upskilling, will define the next decade and why that transition will be harder than most leaders admit. • How Gen Alpha, the first AI-native generation, will reshape expectations around work, brands, privacy, and employer relationships. • Why robotics will transform the service economy sooner than most leaders expect, and what that means for jobs. • The mistake companies make when they chase AI tools instead of focusing on the most important problems to solve. • How hyper-personalization and an “audience of one” are redefining trust, value creation, and meritocracy in business.

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