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3. Principles of Marketing
- Længde
- 3M
- Sprog
- Svensk
- Format
- Kategori
Personlig udvikling
I do a deep dive in the the second European edition of Philip Kotlers "Principles of Marketing" from 2001, which text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe.
Release date
Lydbog: 7. marts 2020
3. Principles of Marketing
- Længde
- 3M
- Sprog
- Svensk
- Format
- Kategori
Personlig udvikling
I do a deep dive in the the second European edition of Philip Kotlers "Principles of Marketing" from 2001, which text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe.
Release date
Lydbog: 7. marts 2020
Dansk
Danmark
