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Start tilbuddetØkonomi & Business
David Alleman is the Co-Founder and Co-Chairman @ On Running one of the fastest-growing global sports brands with over 17 million products sold in 60+ countries. In 2021, On went public on the NASDAQ and today has a market cap of $8.7BN. However, it all started with three friends in the mountains experimenting with making shoes with pieces of garden hose to create a running shoe with a totally different feel. In Today's Episode with David Alleman We Discuss: 1. From the Swiss Mountains to NASDAQ IPO: • What was the initial a-ha moment for David and his co-founders with On Running? • How did they make the first shoes? • What are some of the biggest lessons for David in V1 product build? • What does David know now that he wishes he had known at the start? Is naivete always good? 2. The Launch: First Customers: • How did On get their first customers? • What can products and companies do to instill true customer love in those first customers? • What was the hardest element of launching On to their first customers? • How does David analyze and use customer feedback? What does he listen to vs not? 3. Retail: Expanding into Own Store vs Partnerships: • What are some of David's biggest lessons in how to make retail partnerships successful? • How can brands create amazing experiences for customers in retailers that are not their own? • Why did On decide to also have their own stores? How did this change the business? • What have been David's biggest learnings on what it takes to do retail well with own stores? 4. Roger Federer: Working with a Legend: • How did the relationship with Roger begin? Where was the first meeting? What was it like? • How did Roger come to invest in On Running? Why did On not want to do the traditional athlete endorsement deal? • What role does Roger play in the company today? How does he impact product development? • What have been some of the biggest lessons for David from working with Roger? • How much of an impact has Roger had on On Running as a business? 5. Financing, IPOs, and Brand: • Does David wish they had raised venture capital sooner? • If they had more money sooner in their journey, what would David have invested in earlier? • Why did they decide to go public when they did? How has the journey been post being a public company? What changes? What is the same? • What brand • does Davist most respect and admire? Why? What brand decisions does David most regret? What would he have done differently?
Release date
Lydbog: 31. maj 2023
Økonomi & Business
David Alleman is the Co-Founder and Co-Chairman @ On Running one of the fastest-growing global sports brands with over 17 million products sold in 60+ countries. In 2021, On went public on the NASDAQ and today has a market cap of $8.7BN. However, it all started with three friends in the mountains experimenting with making shoes with pieces of garden hose to create a running shoe with a totally different feel. In Today's Episode with David Alleman We Discuss: 1. From the Swiss Mountains to NASDAQ IPO: • What was the initial a-ha moment for David and his co-founders with On Running? • How did they make the first shoes? • What are some of the biggest lessons for David in V1 product build? • What does David know now that he wishes he had known at the start? Is naivete always good? 2. The Launch: First Customers: • How did On get their first customers? • What can products and companies do to instill true customer love in those first customers? • What was the hardest element of launching On to their first customers? • How does David analyze and use customer feedback? What does he listen to vs not? 3. Retail: Expanding into Own Store vs Partnerships: • What are some of David's biggest lessons in how to make retail partnerships successful? • How can brands create amazing experiences for customers in retailers that are not their own? • Why did On decide to also have their own stores? How did this change the business? • What have been David's biggest learnings on what it takes to do retail well with own stores? 4. Roger Federer: Working with a Legend: • How did the relationship with Roger begin? Where was the first meeting? What was it like? • How did Roger come to invest in On Running? Why did On not want to do the traditional athlete endorsement deal? • What role does Roger play in the company today? How does he impact product development? • What have been some of the biggest lessons for David from working with Roger? • How much of an impact has Roger had on On Running as a business? 5. Financing, IPOs, and Brand: • Does David wish they had raised venture capital sooner? • If they had more money sooner in their journey, what would David have invested in earlier? • Why did they decide to go public when they did? How has the journey been post being a public company? What changes? What is the same? • What brand • does Davist most respect and admire? Why? What brand decisions does David most regret? What would he have done differently?
Release date
Lydbog: 31. maj 2023
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