Ari Helgason is a VC at Dawn Capital in London and a former entrepreneur with operational experience in both London and New York. Prior to Dawn, Ari founded SaaS sales and workflow management system World on a Hanger and ecommerce clothing marketplace Fabricly.com. More recently, he launched ecommerce sites for fashion and luxury brands in London and New York. Ari is an alumnus of the Y Combinator startup accelerator and he regularly visits Silicon Valley where he has extensive relationships.

In Today's Episode You Will Learn:

• How Ari made his move into the VC scene?

• Why Ari decided to bootstrap his first business?

• Does Ari believe that Founders should always be fundraising?

• Should Founders take more money than they need, 'a war chest'?

• What type of goals do VCs want to see from founders?

• What do investors expect from startups at Series A?

• How can founders learn what KPI's make sense for their business?

• How can founders know when is the right time to fundraise?

• How can startup founders get their foot in the VC door?

Items Mentioned in Today's Episode:

Predictable Revenue: Aaron Ross (Mandatory Reading for All SaaS CEO's) Elon Musk: How The Billionaire of SpaceX and Tesla is Shaping Our Future Saastr by Jason Lemkin AVC.com

As always you can follow Harry, Ari and The Twenty Minute VC on Twitter here!