House of Lies: How Management Consultants Steal Your Watch and Then Tell You the TimeMartin Kihn
Martin Kihn
- Format
Bøger af Martin Kihn
- Customer Data Platforms: Use People Data to Transform the Future of Marketing EngagementMartin Kihn
- Paleo Pellet: The History of Advertising Before DoubleClick in 15 MinutesMartin Kihn
- Paleo Pellet: How DoubleClick workedMartin Kihn
- 1. Eric Franchi – the many overtones of UndertoneMartin Kihn
- 2. Zach Rodgers – the voice of AdExchanger talksMartin Kihn
- 3. Joe Zawadzki – the original (Media)math manMartin Kihn
- 4. Joanna O’Connell – evangelist of the trading deskMartin Kihn
- 5. Paul Bannister – gamer turned prophet for the publisherMartin Kihn
- 6. Cory Treffiletti – agency guy to BlueKai, Oracle and beyondMartin Kihn
- 7. Kamakshi Sivaramakrishnan – raising the DrawbridgeMartin Kihn
- 8. Ratko Vidakovic – the SiteScout becomes an AdProfMartin Kihn
- 9. Beth Wallace – you’ve got AOL’s ad-tech advocateMartin Kihn
- 10. Chris O’Hara – getting to the Krux of DMPs and ad dataMartin Kihn
- 11. Auren Hoffman – building a LiveRamp to the info highwayMartin Kihn
- 12. Kevin O’Connor – on co-founding DoubleClick and moreMartin Kihn
- 13. Dave Morgan – keeping it Real(Media), TACODA and SimulmediaMartin Kihn
- 14. Lou Montulli – building browsers, cookies and moreMartin Kihn
- 15. Dave Moore – the epic of 24/7Martin Kihn
- 16. David Carlick – untold story of Poppe Tyson and DoubleClickMartin Kihn
- 17. Steven Comfort – HotWired into the first online adsMartin Kihn
- 18. Kevin Ryan – up and down and up with DoubleClickMartin Kihn
- 19. Scott McCorkle – hitting the ExactTarget at MetaCXMartin Kihn
- 20. Ari Lewine – going native with TripleLiftMartin Kihn
- 21. Mark Zagorski – eXelate, Telaria & DoubleVerifyMartin Kihn
- 22. Michael Provenzano – issuing an Invite (Media) to GoogleMartin Kihn
- 23. David Shen – inside Yahoo!’s ad revolutionMartin Kihn
- 24. Tolman Geffs – banking on ad tech and mediaMartin Kihn
- 25. Jeremy Ring – We Were Yahoo!Martin Kihn
- 26. Manu Mathew – raising the Visual IQ of adsMartin Kihn
- 27. Rex Briggs – the theory of Marketing EvolutionMartin Kihn
- 28. Bill Wise – accounting for the rise of Right Media and moreMartin Kihn
- 29. Bill Urschel – the captain of Ad:ECN, the first exchangeMartin Kihn
- 30. Dave Zinman – on the first ad server, BlueLithium and beyondMartin Kihn
- 31. Steve Latham – taking an Encore at FlashtalkingMartin Kihn
- 32. John Ferber – putting the dot-com in Advertising.comMartin Kihn
- 33. Nancy Marzouk – taking a DrivePM through L90 and [x+1]Martin Kihn
- 34. Andrew Casale – from Casale Media to Index ExchangeMartin Kihn
- 35. Michael Katz – double-clicking on InterCLICK and YahooMartin Kihn
- 36. Ben Barokas – real-timing the supply side at AdMeld and GoogleMartin Kihn
- 37. Blagica Bottigliero – going into Orbitz, social and affiliatesMartin Kihn
- 38. Brian Lesser – from 24/7 to Xaxis and XandrMartin Kihn
- 39. Brian O’Kelley (part 1) – from LA2Nite to Right MediaMartin Kihn
- 40. Brian O’Kelley (part 2) – the Right Media experienceMartin Kihn
- 41. Lynda Clarizio – making the case for AOL, Nielsen and The 98Martin Kihn
- 42. Joseph Zito – the logic of Datalogix and OracleMartin Kihn
- 43. Matt Spiegel – making a Resolution (Media) for searchMartin Kihn
- 44. Shawn Riegsecker – getting to the Basis Technologies of CentroMartin Kihn
- 45. Jim Jorgensen – the amazing dot-com adventure of AllAdvantageMartin Kihn
- 46. Jay Schwedelson – was WebConnect the first ad network?Martin Kihn
- 47. Larry Braitman – fishing for dot-com dollars with FlycastMartin Kihn
- 48. Brian O’Kelley (part 3) – the AppNexus adventureMartin Kihn
- 49. David Wamsley – running an AdAuction in the dot-com daysMartin Kihn
- 50. Brian Andersen – shining a light on LUMA PartnersMartin Kihn
- 51. Wes Nichols – measuring the impact of MarketShareMartin Kihn
- 52. Ana Milicevic – managing data from Demdex to SparrowMartin Kihn
- 53. Omar Tawakol – from BlueKai to AI and the all-new RembrandMartin Kihn
- 54. Lee Nadler – marketing DoubleClick in Silicon AlleyMartin Kihn
- 55. Ari Paparo – influencing DoubleClick, Beeswax and moreMartin Kihn
- 56. Tom Chavez – giving us the Rapt on Krux and dataMartin Kihn
- 57. Mike Yavonditte – optimizing Alta Vista, Quigo and YieldmoMartin Kihn
- 58. Jeff Hirsch – all the -Clicks in SoCal lead to AudienceScienceMartin Kihn
- 59. Andy Atherton – optimizing Yahoo, Brand.net and AppNexusMartin Kihn
- 60. Katrin Ribant – giving us the data on DatoramaMartin Kihn
- 61. Jonah Goodhart – Colonize-ing Right Media and building a MoatMartin Kihn
- 62. John Nardone – Flashtalking about Modem Media and [x+1]Martin Kihn
- 63. Jason Fairchild – developing GoTo, OpenX and tvScientificMartin Kihn
- 64. Greg Smith – Boomerang-ing through DoubleClick, EchoTarget and AniviewMartin Kihn
- 65. Adam Singolda – the tabula rasa of TaboolaMartin Kihn
- 66. Daniel Jaye – starting it all with EngageMartin Kihn
- 67. Ramsey McGrory – DoubleClick to Mediaocean via Right MediaMartin Kihn
- Customer 360: How Data, AI, and Trust Change EverythingMartin Kihn
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