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Why are there nutrition labels required for the food we eat, but not the media we consume? How do you find out if the show you are sponsoring or listening to is saving lives or destroying the fabric of our democracy? The Media Roundtable is back in session for a new season this September but with a fun new twist. We are sharpening our focus to conversations with podcasters and creators about the shows they make and the reasons WHY they make them. The Media Roundtable season two will “unbox” other podcasts in each episode, providing a depth of analysis to help you decide what content is worth your time and dollars. 

We live and work in a world that is deeply divided, while institutions and information are getting harder to trust. Our goal is to reward good actors with more attention and sponsor dollars so that we can feel good and do good through the shows we consume and support in the most entertaining way possible.

Media Roundtable

“Anybody that tries to change what the audience wants is crazy.”

- Dan Granger (CEO, Oxford Road & Veritone One)

The Media Roundtable is back! This week we’re taking a look back at the biggest trends that shaped audio in 2024. It’s an epic recap of a huge year for our industry.

Dan Granger (CEO, Oxford Road & Veritone One) hosts:

James Ingrassia - EVP, Client Service, Oxford Road

Stew Redwine - VP Creative Services, Oxford Road

Miranda Romano - SVP, Media, Oxford Road

Neal Lucey - EVP, Strategy & Product, Oxford Road

Conor Doyle - President, Veritone One

The team is talking: the Podcast Election, Big Money Deals, the Rise of Video, and so much more. Let’s dive in.

A Look Back at 2024 - AI, Video’s Rise, the Podcast Election & More

The Media Roundtable is back! This week we’ve dusted off our trusty crystal ball for a look into 2025. What trends will shape the audio industry next year and beyond? Stay tuned…

Dan Granger (CEO, Oxford Road & Veritone One) hosts fellow audio prognosticators:

Steven Goldstein (Founder & CEO, Amplifi Media)

Tom Webster (Partner, Sounds Profitable)

Peter Birsinger (CEO & Founder, Podscribe)

“ If this is an existential threat for open RSS, it's going to be because the podcast clients innovated for creators, but did not innovate enough for the user and the user experience. And that's what YouTube is nailing.”

- Tom Webster (Partner, Sounds Profitable)

The team is talking: Spotify’s YouTube Envy, Revenue Predictions, The Future of Attribution, and more. Let’s jump in.

A Look Forward to 2025 - Trends That Will Shape Audio

The Media Roundtable is back! This week, we’re bringing you a deep dive into our new case study, “The Sound of Growth: How Audio Fuels Branded Search.” Giles Martin (EVP of Strategy & Insights, Oxford Road) hosts fellow audiophiles James Ingrassia (EVP, Head of Client Services, Oxford Road) and Tucker Peleuses (VP, Strategy, Veritone One) to break down takeaways of $400m in audio spend over 30 years.

“ Audio investment is driving almost 20 percent of clients’ branded search traffic.”

Giles Martin (EVP of Strategy & Insights, Oxford Road)

Audio attribution is challenging, but looking at the impact of audio on branded search is an effective way to cut through the noise. We’re covering; Delayed Effects, Consistency, Diminishing Returns, and More. For more actionable insights to optimize your strategy and maximize ROIs, check out the full case study: https://oxfordroad.com/soundofgrowth and tune into the full episode. Let’s dive in.

The Sound of Growth: How Audio Fuels Branded Search

The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 11 - "The Authors of Audio Branding."

Stew Redwine (VP, Creative Services, Oxford Road) welcomes two experts who literally wrote the book — “Audio Branding.” Colleen Fahey, (US Managing Director, Sixième Son), and Larry Minsky, (Professor, Columbia College Chicago) sit down for an audio branding masterclass and deep dive highlighting one of today’s top audio spenders.

“Audio Branding uses rhythm and energy and density of sound and instrumentation. And it seeks to let people understand your brand better, remember it better, and attend to it–pay more attention to it–and it's very successful in doing all of those things.”

Colleen Fahey, (US Managing Director, Sixième Son).

We’re talkin’ Train Sounds, Going Beyond Jingles, and Confused Branding. Let’s jump in.

Ad Infinitum S2E11 - The Authors of Audio Branding

The Media Roundtable is back! This week, we’ve got a two-part episode for your listening pleasure.

First, Giles Martin (EVP, Strategy & Insights, Oxford Road) shares insights from our new case study, “The Untold Story of the Podcast Election,” where we show how the power of audio, especially audience engagement and riskier content, helped shape the outcome of the presidential election.

“ Good-natured political debate, I think, is actually–in a way–coming back.”

Ben Shapiro, (Co-founder of The Daily Wire, Host of The Ben Shapiro Show).

Next up, Dan Granger (CEO, Oxford Road & Veritone One) hosts Ben Shapiro, (Co-founder & Editor Emeritus of The Daily Wire, and Host of The Ben Shapiro Show, (the largest conservative podcast and radio show in the nation). Together, they’re talking; open media ecosystems, brand safety and civility, consolidated media ownership, and so much more. These topics couldn’t possibly matter more right now–as echoed in President Biden’s farewell address to the nation. Let’s jump in.

Download "The Untold Story of the Podcast Election" here: https://oxfordroad.com/podcastelection

Open Debate: Ben Shapiro Talks Civility in Podcasting

The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 12 - "A.I. Loves Everybody".

Stew Redwine (VP, Creative, Oxford Road) explores the cutting-edge world of AI-driven audio advertising with Dave "Chachi" Denes (President, Benztown and host of Chachi Loves Everybody) and Masa Patterson (VP of Operations, Benztown). The trio showcases a live demo of SPECai, a tool built to streamline audio ad creation. It generates scripts, selects music, and produces mixed spots–all in real time.

“ It's vital to me that we use AI to create better products, better audio, and hopefully get more people engaged both in podcasting and in radio with the power of audio.”

Dave "Chachi" Denes, (President, Benztown and host of Chachi Loves Everybody)

We’re talking: Bridging the Imagination Gap, The Second Best Answer, Dull Ads, and more. Let’s jump in.

Ad Infinitum S2E12 - A.I. Loves Everybody

The Media Roundtable is back with some award-winning podcasting starpower, resurfacing from July’s 2nd Annual CAO Summit.

Dan Granger (CEO, Oxford Road & Veritone One) sat down for a fireside chat with Paul Scheer, award-winning actor (The League, Black Monday, Veep, Fresh off the Boat) and host of How Did This Get Made (back-to-back Ambie winner for Best Comedy Podcast), courtesy of SiriusXM.

“The benefit with podcasting is you have this very symbiotic relationship with the ads and the host… so you actually look forward to the ads as a piece of content in the episode.”

Paul Scheer (Host, How Did This Get Made)
Together they talked long-time fan bases, restrictive ad copy, and how the comedy genre isn’t what you think it is. Let’s dig in.

Funny Business with Paul Scheer

The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 13 - "One Amazon to Rule Them All"

“ It's a group project where they each got a different part of the business, and they all try to jam it all together at the end, but none of it works together.”
Adam McNeil (SVP of Client Services, Adopter Media)
Stew Redwine (VP, Creative Services, Oxford Road) gathers an all-star panel to dissect Amazon's multi-million dollar podcast advertising strategy. Joined by Amelia Coomber (CMO, Podscribe), Adam McNeil (SVP of Client Services, Adopter Media), Paul Riismandel (President, Signal Hill Insights), and Arielle Nissenblatt (Founder of Earbuds Podcast Collective and podcasting advocate), these ad Avengers dive deep into a slew of Amazon audio ads and they don’t pull any punches. Let’s jump in.

Ad Infinitum S2E13 - One Amazon to Rule Them All

The Media Roundtable Industry Edition is back! This week, we’re rounding up the biggest trending news stories in podcasting as Netflix, Fox, and YouTube all make moves that could reshape the industry.

James Ingrassia, (EVP of Client Service, Oxford Road & Veritone One) hosts fellow Oxford Road luminaries Neal Lucey (EVP of Strategy & Product), Spencer Semonson (Media Supervisor), and Kyle Jelinek, (VP of Client Services).

“If you're a marketer, what you're trying to do is evoke a memory, you're evoking an emotion. And music is one of the most effective ways to do that.”

Neal Lucey (EVP of Strategy & Product, Oxford Road)
The team is talking: Fox’s Podcast Deal, YouTube’s Year of Discovery, Netflix’s interest in podcasts, and more. Let’s dig in.

Betting on Podcasts – Fox, Netflix, and YouTube Want a Piece of Podcasting’s Power

The world’s only podcast solely dedicated to audio ads is back for a very special Season 2 finale! Presenting Ad Infinitum Season 2, Episode 14 - "The State of Sonic Branding."

Host Stew Redwine (VP, Creative Services, Oxford Road) and guest producer Jeanna Isham (Owner, Dreamr Productions) explore sonic branding's evolution, impact, and future through conversations with a veritable who’s who of the audio world. They talked to everyone, from the inventors of beloved audio logos to audio alchemists helping shape the sonic strategies of blue-chip brands around the world, including:

Joel Beckerman (CEO, Made Music Studio)

Chelsea Campbell (Group Creative Director, SiriusXM)

Lisa DeStefano (Former VP, The Home Depot)

Colleen Fahey (US Managing Director, Sixième Son)

Steve Keller (Sonic Strategy Director,SiriusXM)

Jim Reekes (Architect of Apple's startup sound, VP Product Management & Marketing, Argon Systems)

Joe Sauer (Consumer Behavior Researcher)

Roger Sho Gehrmann (VP, Songtradr)

Dallas Taylor (Host of Twenty Thousand Hertz podcast)

Walter Werzowa (Creator of Intel's iconic five-note sequence)

“ Sonic Branding is simply the expanded answer to the question, ‘Can they recognize your brand with their eyes closed?’ Let's say it's yes, then Sonic Branding expounds on that yes.”

Stew Redwine (VP, Creative Services, Oxford Road)

We’re talking Ancient Origins, Sonic Storytime, and Sonic Branding’s ROI. Let’s tune in.

Ad Infinitum S2E14 - The State of Sonic Branding

“There's interesting data that's been coming out suggesting that podcasts and hosts are the most trusted figures in media.”

Brian Reed, (Host of Question Everything, S-Town - This American Life)

The Media Roundtable is back! This week we’re bringing you a hard-hitting story featuring a unique, journalistic perspective on the landscape of audio and media.

Dan Granger, (CEO & Founder, Oxford Road) sits down with journalist Brian Reed, (Host of S-Town, The Trojan Horse Affair, This American Life) about Brian’s new hit podcast Question Everything, 7 years in the making.

Back in 2017, Australian journalist, Gay Alcorn criticized S-Town as being "morally indefensible". After brushing off that criticism, Brian Reed did something extremely clever: he sat down for an in-depth chat with Alcorn in the Question Everything podcast pilot.

Together, Dan and Brian discuss: the origins of S-Town and Question Everything, ethics and bias in storytelling, journalistic principles for advertisers, and more. Let’s dive in.

Questioning Everything with Journalist Brian Reed (S-Town, This American Life)

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