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Abstract Media

From the bestselling course that has revolutionised the social media strategy of over 700 students comes the most transversal and complete handbook on the subject: lightning tips, unusual techniques and burning advice for achieving online editorial success without trickery or deception.

A timeless manual, functional for every project and platform, for those who want to make content creation a profession.

Table of Contents

1. Follower, Reach, Engagement
Conversations Matter - Stimulating Engagement
Brand Ambassadors, Trust and Word of Mouth
Objective #1: Increase brand awareness.
Not everyone sees your content!
Real Users Reached
Favouring Content Internal to the Platform
Follow the Netiquette
To write on social media, you need to know how to write
Listen, listen, listen
Not All Platforms Are the Same
Toughen up: Social networks should not be abandoned
Programming Posts
Timeless' content (Evergreen)
Finding Your Winning Niche
The Avatar, or the Perfect Customer

2. Content curation
Inform, Educate, Entertain
Self-Referencing, Hot and Cold Content
"Informing" about your "Core" Activities
Rubrics and Side Content
Characteristics of Viral Content
Creating Recognisable Headings and Content
The Editorial Calendar
Creating and Managing Public Expectation
Exploiting (but not too much) Holidays and Instant Marketing
Encouraging Sharing
Publish less, publish better
Automated Programming of Posts and Articles

3. Visual aspects
Image (quality) is everything
The Simple, Immediate, Screaming Image
The birth of a new language
Graphics and Format with Canva
Character Readability and Graphic Alignments
Contrast and Harmonic Combinations
Varying the Proposal with Different Formats
Video and Real Time Streaming
Useful Resources for Content Creation

4. Copywriting
Telling yourself: Storytelling in Brief
How Long Should a Post Be?
Simple Verbs, Active Forms, String Text
Internet Users Go Crazy for Lists
Asking Engaging Questions
Reinforcing (and Tightening) Concepts with Emoticons
Avoiding Click Baiting
Using Teasers and Countdowns to Generate Suspense

5. Analysing the results
Rule 1: Be patient
Rule 2: Be consistent
Parameters of Web Format Success
The Metrics to Watch
Useful tips for your social image
If a Format Doesn't Work
Big Likes, Ambassadors, Haters and Trolls

John Castello

Arcadia Publishing

Abstract Media Audiobooks

Mastering Web and Social Media with Content Strategy: A timeless handbook for web professionals

Essential Manual of Web Copywriting: How to Write Great Articles and Posts to Win Audiences and Improve Your Online Presence

n this audiobook I will teach you the basic principles of proper writing for the web with the aim of immediately improving the quality of your articles, posts and content published online.

You'll get a "toolbox" to keep handy when, for pleasure or work, you have to put your hands on the keyboard and write.

INDEX OF TOPICS

The challenges of online writing
SEO Copywriting
Keywords
The outline and pre-writing phase
Starting to write
The rewriting phase
The stated goal of your article
Finding inspiration with SWOT analysis
Brainstorming: the "brainstorm"
Mind maps
The BLOT structure
The BLOB structure
The BLIM structure
The tone of voice
The gift of synthesis
Bulleted and numbered lists
Punctuation and formatting
Style issues

Essential Manual of Web Copywriting: How to Write Great Articles and Posts to Win Audiences and Improve Your Online Presence

Guide to Emotional Copywriting Techniques, Sales and Written Persuasion.

“Intercept unconscious desires, leverage emotions, and craft effective copy that audiences won’t be able to miss.”

The tiny (but incredibly powerful) manual that has already ignited the intuition of over 500 students. Revolutionize your creative and business writing technique in just over an hour: discover the “primal” needs of any reader and intercept their unconscious desires through the strategic and psychological use of your words.

Guide to Emotional Copywriting Techniques, Sales and Written Persuasion

Thanks to this guided storytelling course you will learn how to create and structure a story from beginning to end, following the archetypes of storytelling, the so-called "hero's journey".

If you have a book in your drawer, if you are missing some incipits or some narrative features, this is the path for you. You will learn to create blocks to fill in order to make your story compelling and exciting, to characterize the protagonists, antagonists and secondary characters following a functional narrative scheme that has been used in many occasions, from TV series to novels and ancient literature.

We're talking about "archetypal" narrative forms that can easily adapt to your idea, whatever it may be. When writing a story it's crucial to have a skeleton that keeps the narrative solid: today we're going to learn how to do that so that you can help finish your book or screenplay.

Storytelling for Writers and Screenwriters

In this audiobook, we'll address issues related to the seemingly 'out of control' spread of some online stories and videos. From Gagnam Style to the Ice Bucket Challange ... How come some stories take root and others don't?

What makes a piece of content go viral? 
How does the winning idea come about?
How does it spread? 
Is it a replicable phenomenon?

We will analyze together the principles that push users to press the 'share' button, the emotional levers to activate and how to generate word of mouth on the Net.

An audiobook for all those who want to discover the principles of emotional persuasion on the Internet.

Suitable for web copywriters, social media managers, entrepreneurs, creatives and all those who are facing for the first time to this fascinating discipline.

Web Storytelling: How to Find Ideas, Generate Word-of-Mouth and Get Profit from Your Social Media Posts

We all, more or less, suffer from stress. We stress with family, with girlfriends, with friends. We stress when something is wrong, in any area of our lives.

But there comes a point when this malaise begins to show itself prominently.

To ruin our days, our relationships, our productivity.

Stress, we can say it, is the real and insidious disease of modern life.

Think about it for a little while:

What is your main cause of tension?

What makes you nervous, irritable and, to some extent, even sad?

What makes you ineffective in relationships?

What would you give to feel at least a little bit better?

Everyone has their own paturnias, everyone has their own daily challenges to face.

This audiobook is about how to deal with stress but in a very specific area, namely the work environment.

We spend a third of our lives in a place where we have to produce, be on a computer, relate to other people.

How can we even remotely underestimate the importance of the quality of time we spend at work?

While stress is part of any work-related problem, it can be really detrimental as well as crippling.

Long story short: a little stress is good.

But don’t overdo it, don’t break the string. Never!

When you are overstretched, not only do you become a magnet for all kinds of ailments possible and imaginable, but you also begin to exhibit a degree of inefficiency.

And that’s not good.

Neither for you nor for your team.

This happens because when you’re physically and emotionally imbalanced, your ability to cope with everyday situations becomes less polished (and your resistance to illnesses lowers as well, did you know?).

With this audiobook you’ll get all the information you need to better manage all that tension you accumulate every day in the workplace and, to some extent, it can make your life a little less hard.

As we’ll see later, you’ll need to learn how to organize your days, but more importantly, how to handle relationships with a new spirit.

This text is dedicated to all those who are experiencing a frustrating situation related to the world of business and relationships with colleagues, with the hope of being able to bring a pinch of serenity and lightness in your lives.

How to overcome workplace stress and be happy: An office survival guide

“A collection of valuable tips to better manage your online presence”.

Thanks to this book you will learn to:
- Find your ‘social motivation’
- Make your brand known online
- Understand the sales funnel
- To use social to increase sales
- To understand if your service is suitable for online marketing
- Learn about social CRM
- The basics of personal branding
- To have a clear and measurable focus
- How to choose the perfect social
- To know your audience better
- The indispensable apps for managing your social networks
- How to carry out a SWOT analysis in an intelligent way
- How to analyse the online presence of a brand
- How to boost your social media presence
- The skills needed to work with social media
… and much more!

The Tiny Strategic Handbook of Web Marketing and Social Media

Thanks to this audiobook you will be able to achieve more satisfying relationships in your everyday life. Active listening and emotional intelligence are two crucial skills to learn and deepen today to see immediate results in your life.

Learn to listen with your heart, gratify those who are speaking, and recognize your emotions to see the huge difference in the quality of your conversations. Create an effortless emotional connection.

Learn active listening and emotional intelligence today.

How to Improve Your Relationships with Active Listening and Emotional Intelligence

Did you know that the fear of public speaking is more common than that of spiders? That's right: speaking in front of two, ten or a hundred people (whether it's a coffee break with colleagues or a large audience at a company meeting) can be the most stressful experience imaginable.

But don't despair: if when it's your turn to speak your body starts to shake and your hands start to sweat like never before, there's a solution, and you'll find it in this manual.

In this audiobook you will learn to:
- know the best techniques and strategies for dealing with the fear of the audience (large or small) without running into unwanted mistakes and devastating embarrassment
- understand that without a winning strategy, every public presentation you make, whether at a business meeting, a wedding, or even at university for an exam, is likely to fail
- to interact with your audience in a spontaneous and natural way by conveying your fear and stress in positive actions that the audience will not fail to notice
- Prepare your speech as well as possible, include personal experiences and stories to engage your audience like a seasoned professional

Abstract Media Audiobooks - Bogserien

Abstract Media Audiobooks - Bogserien

Abstract Media Audiobooks-bøgerne i rækkefølge

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