Podcasts continue to grow in popularity, and educational podcasts have multiplied in recent years. In addition, the trend towards mobile education and shorter, more focused activities will likely continue as millennials become the majority of the health care workforce. On this episode of Write Medicine, I talk with Lisa Townsend, a marketing and communications professional working in healthcare associations and non-profit organizations. We discuss the developing role of both accredited and non-accredited continuing education podcasts and how they fit within the education provider's content portfolio in member-driven organizations and associations. In particular, Lisa shares insights on how to:

Communicate a value proposition

Identify what your audience is looking for

Deliver accessible member-driven content

Evaluate your resources

Analyze feedback to focus content on the audience's requirements.

Connect with Lisae: [email protected] Connect with AlexTwitterLinkedInProduction TeamAlexandra Howson PhD, CHCP: Host/ProducerRhona Fraser BSc BVMS: Show notes➡️ Join the Write Medicine community➡️ Fall Series: WriteCME Clinic☕ Buy me a Coffee⭐ Review the podcast🎙️ Share the podcast Support the show📍Grab the WriteCME Roadmap⭐ Review the podcast🗞️ Biweekly Newsletter with tips and resources to enrich your CME content niche➡️ Join WriteCME Pro for ongoing professional development 🌐 Podcast website🎙️ Share the podcast