Donate Now with Michael Whitney

0 Anmeldelser
0
Episode
140 of 398
Længde
50M
Sprog
Engelsk
Format
Kategori
Fakta

What is the deal with all those fundraising emails? The ones with increasingly dramatic subject lines and maybe a dash of emotional manipulation – they’re everywhere, but do they work? There’s a science to the fundraising email, a lot of data, research, and trial and error. It’s something Michael Whitney’s spent a lot of time thinking about, first in ‘03 on the Howard Dean campaign, and most recently on both the ‘16 and ‘20 Sanders campaigns where he worked as digital fundraising manager. Online fundraising is a massive source of Democratic funds and this year it has exploded, with campaigns taking in record breaking sums. So what are the strategies at play? Whitney breaks down the power of small dollar fundraising, what works and what doesn’t, and when campaigns go too far. Plus, hear Chris describe his campaign stress dreams for some #relatablecontent.

Follow Michael Whitney on Twitter


Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Prøv nu
DK - Details page - Device banner - 894x1036

Other podcasts you might like ...