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BBC Radio 4

When It Hits The Fan takes you behind the headlines and into the high-stakes world of power, influence and reputation. Each week, it unpacks the PR playbook used by some of the world's most powerful people and asks how the hidden hand of the communications industry shapes what you see, hear and believe. 

Hosts David Yelland and Farzana Baduel dive into the week's biggest media storms, scandals and corporate crises, revealing how PR disasters unfold in real time. From political controversies to celebrity missteps and brand meltdowns, they trace where the story began, how it spiralled, and who ended up in the spotlight for all the wrong reasons. Bringing sharp insight and insider knowledge.

David Yelland is the former editor of The Sun and Farzana Baduel is an award-winning communications strategist and crisis management specialist. Together, they draw on decades of frontline experience shaping narratives, handling reputational firestorms and understanding what really drives the news cycle.

When It Hits the Fan

There is an art to resigning.

Fall on your sword immediately and you might end up enhancing your reputation. Cling on for months in spite of overwhelming evidence you should quit - and the opposite can be true.

This week, David Yelland and Farzana Baduel look at whether the PR rules around resigning are changing. Has the tipping point moved in an age of fragmented media? Certainly the noise from the baying mob has never felt louder but if it's not laser-focused, does that make it easier to ignore?

On the extended edition on BBC Sounds, an AI confession. The CEO of Pfizer, Albert Bourla, says he consults artificial intelligence when he has to make his biggest, most important decisions. Not just when he wants to draft an email.

Is this a bit of canny PR - proving he's a very modern CEO - or does he risk being accused of 'cognitive outsourcing?'

Also, Pope PR. From his choice of trainers to relatable tales of call centre hell, David and Farzana look at how it's often the small things that have been Pope Leo's biggest PR wins in his first year.

Producer: Duncan Middleton
Editor: Sarah Teasdale
Executive Producer: Eve Streeter
Music by Eclectic Sounds
A Raconteur Studios production for BBC Radio 4

Knowing When To Quit

Finding the right words in a high-pressure situation is not easy - especially when the world is watching. But by common consensus, King Charles' speech to Congress was deemed pretty much pitch perfect.

This week, David Yelland and Farzana Baduel take you behind-the-scenes, into the writer's room. Who was involved in crafting the words, how did multiple people feed in and yet make it sound like a singular voice? 

They explain why the speech worked for multiple audiences in today's 'fragment economy' - and how difficult themes were smuggled in or glossed over with a specific turn of phrase.

Also, on the extended edition on BBC Sounds, a similar message to the King's use of 'Keep Calm and Carry On'. As the crisis in the Strait of Hormuz continues, there's been a subtle shift in the Don't Panic messaging - both from government and business. As the ripples from the war look set to continue for many months, David and Farzana look at how we're being softened up for longer-term consequences.

And she's the Queen of Country - and it seems, the Queen of PR. Dolly Parton has managed that rare thing - to let her fans down while making them love her even more. She's had to cancel her Las Vegas residency due to ill health, but her video message explaining her decision was pitch perfect.

David and Farzana explain that authenticity is the key - as well as having a lifetime of goodwill to fall back on.

Producer: Duncan Middleton
Editor: Sarah Teasdale
Executive Producer: Eve Streeter
Music by Eclectic Sounds
A Raconteur Studios production for BBC Radio 4

The King's Speech

There are jobs and there are jobs. And then there are jobs like being head of the FBI. 

So when you're in that role and get accused of excessive drinking and unexplained absences from duty, the reputational risk is huge.

This week, David Yelland and Farzana Baduel look at how Kash Patel has handled the claims - from getting into heated verbal battles with reporters to launching a $250m defamation lawsuit citing 'false and obviously fabricated allegations'. What were his options?

As they explain, proving a negative can be one of the hardest jobs for those in the public eye.

On the extended edition on BBC Sounds, why the universally awful publicity around the new Michael Jackson movie doesn't seem to matter one jot. Despite widespread criticism for ignoring the dark side of Jackson's story, it's smashing box office records. Is the film a perfect example of 'omission PR'? 

Also, how Apple's succession planning has been a total PR peach. David and Farzana explain how CEO Tim Cook mastered the graceful goodbye and what other leaders can learn from the manner of his departure from the role.

Producer: Duncan Middleton
Editor: Sarah Teasdale
Executive Producer: William Miller
Music by Eclectic Sounds
A Raconteur Studios production for BBC Radio 4

Trouble at the FBI

These are busy days in the world of crisis comms. Keeping calm is vital - keeping the public calm is even more vital.

David Yelland and Farzana Baduel explain what's going on behind-the-scenes everywhere - from supermarkets and airlines to energy companies - as concern rises that the war in Iran could affect supply lines.

They discuss the importance of being like a meerkat - horizon scanning - for potential public flashpoints. And why PRs have to come up with calming strategies to avoid dreaded words like 'rationing' causing chaos in the aisles and at the pumps.

On the extended edition on BBC Sounds, this isn't just any work/life balance, this is a Marks & Spencer work/life balance. CEO Stuart Machin says he doesn't think leaders should switch off while on holiday.

That might be the only way for those at the very top - but what message does it send out to those lower down the chain? David and Farzana discuss how part of the job as a PR is making bosses understand that not everyone thinks like they do.

Also, life is full of disappointments but how you handle them is what matters. As Wales saw their World Cup dreams vanish in penalty shootout heartache, manager Craig Bellamy elevated the post-match press conference by saying: "Tomorrow the sun will rise and I'm going to watch that sunrise." 

Getting the message right in the heat of the moment is no easy thing, but he seemed to nail it. 

Producer: Duncan Middleton
Editor: Sarah Teasdale
Executive Producer: Eve Streeter
Music by Eclectic Sounds
A Raconteur Studios production for BBC Radio 4

Don't Panic!!!

What happens when you cross enemy lines and join the other side?

As King Charles hires a Sky Royal correspondent for a top comms job at the Palace, David Yelland and Farzana Baduel discuss what happens when journalists switch to PR.

Crucially, they need to learn how to go from broadcast to mute. No more fabulously indiscreet anecdotes involving the rich and powerful over dinner - they're now your clients and your job is to protect their reputation.

And that's just for starters. There are a whole load of different rules and shifts in power dynamics that can take years to fully understand.

Also, on the extended edition on BBC Sounds, why Harry and Meghan have a window of golden PR opportunity - that could slam shut if they don't get their timing spot on. As David and Farzana explain, it's all to do with something called 'brand adjacency'.

Producer: Duncan Middleton
Editor: Sarah Teasdale
Executive Producer: Eve Streeter
Music by Eclectic Sounds
A Raconteur Studios production for BBC Radio 4

When Poachers Turn Gatekeepers

In the good old days, if you wanted some favourable PR for a client, you could call up a journalist and take them out for a jolly good lunch. It's not so easy when the thing you're trying to influence is a bot. So is it possible to spin the likes of ChatGPT?

This week David Yelland is joined by Lauren Beeching - a crisis management expert with clients that count their followers in millions.

They discuss how AI is changing so much of the nuts and bolts of the PR reputation game - from having to become a tech wizard to work out if 'evidence' is real, to understanding how to influence what AI chatbots say. 

And on the extended edition on BBC Sounds, the Fan Hitter that almost broke the internet is back. The woman at the centre of the Coldplay KissCam scandal, Kristin Cabot, has done a big interview with Oprah - and discusses the PR advice she was given.

She claims she was told, "Stay quiet, everything will blow over in three days."

Hindsight is a wonderful thing.

Producer: Duncan Middleton
Editor: Sarah Teasdale
Executive Producer: Eve Streeter
Music by Eclectic Sounds
A Raconteur Studios production for BBC Radio 4

Can You Spin ChatGPT?

When your country's PR plan relies on the projection of safety and security, how do you keep that image alive when you're under attack?

This week, David Yelland is joined by global PR expert Farzana Baduel to examine how countries in the Gulf have managed their comms since the start of the war in Iran.

In Dubai especially, social media influencers have been used as foot soldiers in the reputation battle. But has the relentlessly on-brand, 'we feel safe' messaging been successful? David and Farzana explain why it depends which end of the PR telescope you're looking through.

Producer: Duncan Middleton
Editor: Sarah Teasdale
Executive Producer: Eve Streeter
Music by Eclectic Sounds
A Raconteur Studios production for BBC Radio 4

A Gulf in Communications

Getting your message out is obviously a cornerstone of PR. But where you put that message is becoming even more important.

This week, David Yelland is joined by Anoushka Mutanda-Dougherty from the BBC podcast Fame Under Fire. Together they look at the challenge for big institutions - especially the Royal Family - of cutting through. 

You may think you've been successful if your story gets pick up in all the traditional places - but has anyone under-35 even seen it? They discuss the need to populate the places beyond your traditional base, to get beyond your echo chamber - and the need to interact rather than just pumping out one-way comms.

As Anoushka says, 'Do the boring thing in the most interesting way possible.'

Producer: Duncan Middleton
Editor: Sarah Teasdale
Executive Producer: Eve Streeter
Music by Eclectic Sounds
A Raconteur Studios production for BBC Radio 4

The Generation Game

When you’re in a crisis, you discover very quickly who your friends are. Or perhaps more accurately, who your friends aren’t.

This week, David Yelland and Simon Lewis examine how different types of friends are deployed to the PR front line when it comes to reputational combat.

When you can't defend yourself in public, you need the right sort in your corner. But not all friends are equal. There's the named friend, the unnamed friend and the showbiz favourite - 'close friend of the couple'.

And David and Simon reveal there are often PR campaigns going on behind-the-scenes to ensure the best calibre of friend is speaking up - and why a 'source', a 'spokesperson' and a 'friend' might actually be the same person.

On the extended edition on BBC Sounds, a moment of indulgence as When it Hits the Fan reaches its 100th episode. David and Simon explain what's surprised them about the world of PR since the show started - and why they've had to think differently about the world they move in. 

Producer: Duncan Middleton
Editor: Sarah Teasdale
Executive Producer: Eve Streeter
Music by Eclectic Sounds
A Raconteur Studios production for BBC Radio 4

Friends: The One About PR

How do you fight a PR battle when everyone's already decided you're the bad guys?

That's the problem facing the water industry on the eve of a new Channel 4 factual drama called Dirty Business. The clue is in the title. It focuses on a 10-year investigation into sewage-polluted waters.

Sticking to the facts is a basic rule of PR - but when coming up against raw anger and emotion, do you need more than facts? How do you appeal to hearts as well as minds?

On the extended edition on BBC Sounds, PR itself is in the dock. Two firms have found themselves making rather than shaping the news in recent weeks - over the Epstein files and allegations of trying to journalists. Put mildly, the companies involved have a battle on their hands to protect their own reputations. David and Simon explain why.

And if you think Heathrow is too crowded, you're very much mistaken. According to the CEO of the airport, it's simply because people are 'walking in the wrong places'. He might have a point, but the problem is, if you say something that sounds ridiculous, it doesn't matter how right you are - you're wrong.

Producer: Duncan Middleton
Editor: Sarah Teasdale
Executive Producer: Eve Streeter
Music by Eclectic Sounds
A Raconteur Studios production for BBC Radio 4

Knowing When To Quit

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