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BBC Radio 4

When It Hits The Fan takes you behind the headlines and into the high-stakes world of power, influence and reputation. Each week, it unpacks the PR playbook used by some of the world's most powerful people and asks how the hidden hand of the communications industry shapes what you see, hear and believe. 

Hosts David Yelland and Farzana Baduel dive into the week's biggest media storms, scandals and corporate crises, revealing how PR disasters unfold in real time. From political controversies to celebrity missteps and brand meltdowns, they trace where the story began, how it spiralled, and who ended up in the spotlight for all the wrong reasons. Bringing sharp insight and insider knowledge.

David Yelland is the former editor of The Sun and Farzana Baduel is an award-winning communications strategist and crisis management specialist. Together, they draw on decades of frontline experience shaping narratives, handling reputational firestorms and understanding what really drives the news cycle.

When It Hits the Fan

Public life would be an awful lot easier if you never had to answer questions from pesky journalists.

Or would it?

This week, David Yelland and Farzana Baduel look at Andy Burnham's decision to not take questions as he launched his vision for Britain, should he become the next Prime Minister.

Pumping out your message on your own terms might sound like the PR dream - but the rapidly changing nature of comms in the age of AI means if you try and bypass traditional media, your message might sink without trace.

On the extended edition on BBC Sounds, will they or won't they? Harry is due to visit the UK with Meghan and his children next week. The King had offered them a royal estate to stay at. But suddenly there's briefing and counter briefing and the whole trip is up in the air. If they do come, there are PR pitfalls for both sides at every turn.

Unlike Taylor Swift, whose PR seems pretty bulletproof. She's expected to get married this weekend - and she (and/or her PRs) are playing a blinder. Speculation and fan theory is running wild about the details and the venue. But as David and Farzana explain, there's a special kind of skill to this sort of rumour-mongering. Let's call it 'breadcrumbing'.

Producer: Duncan Middleton
Editor: Sarah Teasdale
Executive Producer: Eve Streeter
Music by Eclectic Sounds
A Raconteur Studios production for BBC Radio 4

Just Answer the Question

Declaring your tax isn't straightforward, as anyone's who ever filled out their own return will know.

King Charles probably has someone to help with the scraps of paper and receipts - but he'll still have to deal with a huge amount of scrutiny on becoming the first monarch to reveal their tax bill.

This week, David and Farzana discuss why King Charles is going public - and why it was announced almost a week before the details are released. Are the public being softened up with talk of 'transparency' and 'accountability'? They explain that framing the narrative before a story breaks means you have more chance of creating a cushioning effect. 

On the extended edition on BBC Sounds, what's the PR takeout for Starbucks? The company's faced a huge backlash in South Korea after a marketing campaign seemingly referenced a historical military attack against pro-democracy protesters. How does something like that slip through the net? The finger of blame is being pointed at AI. But that only tells half the story.

And after a deeply damaging few weeks, David and Farzana assess how one very public figure is seeking to rebuild their shattered reputation. It's not been easy but Sesame Street's Elmo seems to be winning back a few hearts and minds after his failure to fully come out in support of his home city's basketball team.

Producer: Duncan Middleton
Editor: Sarah Teasdale
Executive Producer: Eve Streeter
Music by Eclectic Sounds
A Raconteur Studios production for BBC Radio 4

King Charles, Tax and Transparency

The public is against you, politicians are against you and the emotional argument has been well and truly lost.

Which is exactly where the likes of TikTok, Instagram and X find themselves following the Prime Minister's announcement that social media will be banned for under-16s.

It's being described by some as big tech's 'tobacco moment'. 

This week, David and Farzana assess what these companies might do next - how can opinions be shifted, who can be used to make their case? And if stopping the ban outright is not the goal, what would success look like?

On the extended edition on BBC Sounds, bricks and mortar PR. Just why are the rich and powerful so obsessed with slapping their names on buildings? As David and Farzana explain, it's a bit like the elite class sending bat signals to one another - 'look how well I'm doing'.

Plus, Westminster Abbey's loss is very much Bridlington's gain. David Hockney turned down the offer of being buried alongside kings and queens. Instead, the artist opted for his final resting place to be the East Yorkshire seaside town, alongside his mother and sister. David and Farzana celebrate the wonderful reputational legacy he's left to Brid.

Producer: Duncan Middleton
Editor: Sarah Teasdale
Executive Producer: Eve Streeter
Music by Eclectic Sounds
A Raconteur Studios production for BBC Radio 4

Social Media Ban: Big Tech's 'Tobacco Moment'

When you're routinely described as a crackhead and convicted felon who uses sex workers, it's fair to say your reputation can't get much worse.

And so we turn to Hunter Biden. Often labelled the 'black sheep' of the Biden family and a man who's been torn apart in the media.

And yet, he is now being lauded (by some) for his attempts at reputational rehabilitation - including a blistering foray on X, where he's taken on his trolls head on. David and Farzana discuss whether going into the lions den is a smart PR move - and why, when you own your mistakes, use humour and honesty, you leave your critics with very little ammo.

On the extended edition on BBC Sounds, the multi-trillion dollar PR story being told right now. As Space X prepares to launch on the stock market (with Anthropic and OpenAI closely following behind), what moves are at play to try and get you to part with your cash? 

Plus, why sitting on the fence can be a really bad PR move. Just ask Elmo from Sesame Street. Famously from The Big Apple, he's infuriated fans of the New York Knicks basketball team for posting a message saying he hopes 'both teams have fun' in the NBA finals. 

As David and Farzana explain, he's guilty of 'bothsideism.' With the World Cup just around the corner, there's a lesson here for anyone in the public eye.

Producer: Duncan Middleton
Editor: Sarah Teasdale
Executive Producer: Eve Streeter
Music by Eclectic Sounds
A Raconteur Studios production for BBC Radio 4

Hunter Biden: Back from the Brink

When PR becomes the story, you know you're in trouble.

And that's where BP finds itself right now - as the dust begins to settle after a tumultuous week for the company. 

David Yelland and Lauren Beeching unpick the drama - from the statement announcing the Chairman's shock sacking to the furious response from the man himself. They explain the PR mistakes made by both sides along the way - including creating a vacuum of information and, conversely, saying too much.

And after all is said and done, who is the winner of this PR war?

Also, on the extended edition on BBC Sounds, we're sticking with sacking. The world of redundancies has changed forever. Companies are now hiring crisis PR firms to manage the moment someone gets fired - because at a time where the person losing their job might have half a million TikTok followers, the old HR playbook just doesn't cut it anymore.

And if you've been at the centre of a fan hitter, is it best to slink back to the shadows or try and stay firmly in the limelight? Rebekah Vardy's certainly taking the latter approach. Despite being publicly torn apart during the Wagatha Christie libel trial, she's now invited the cameras in for a new three-part ITV documentary. David and Lauren look at what this could mean for her reputation.

Producer: Duncan Middleton
Editor: Sarah Teasdale
Executive Producer: Eve Streeter
Music by Eclectic Sounds
A Raconteur Studios production for BBC Radio 4

BP v 'Shouty' Albert

Ever felt like your boss doesn't quite hold you in the highest esteem?

Pity then, workers at Standard Chartered Bank. CEO Bill Winters described some of them as 'lower value human capital' during a speech to investors. His words came at a time when the bank is getting rid of thousands of positions and replacing them with AI.

David and Farzana look at what happens when you say the quiet thing out loud - and what the repercussions are if you get your PR response all kinds of wrong.

On the extended edition on BBC Sounds, are 'dark forces' really trying to tarnish the late Queen's reputation? Recent revelations about how she lobbied for Andrew Mountbatten Windsor to get a trade envoy job could be just the start of an attempt to gradually unpick her legacy.

Also, big shout out to the GC. That's Gemma Collins, mega-influencer and former star of The Only Way is Essex. The Department for Education is facing a huge backlash for using her to try and persuade young people to stay in education. David and Farzana explain that the use of influencers in politics is a growing thing - but just chasing their millions of followers doesn't guarantee success. There's an art to getting it right.

Producer: Duncan Middleton
Editor: Sarah Teasdale
Executive Producer: Eve Streeter
Music by Eclectic Sounds
A Raconteur Studios production for BBC Radio 4

Lower Value Humans

Not every product launch comes complete with tear gas, police dogs and angry crowds.

But those were the scenes at various cities around the world as a new Swatch went on sale.

This week, David Yelland and Farzana Baduel discuss whether the chaos that surrounded the launch was PR heaven or hell. Advisors are paid handsomely to try and create such buzz - but can too much hype be a bad thing?

On the extended edition on BBC Sounds, a PR path that is not well trodden. Because Pippa Middleton owns it and she doesn't want you anywhere near. The sister of the Princess of Wales is finding out being rich and famous is no use when it comes to matters of planning. It's all very public and trying to win over the locals is no easy matter.

Also, tall tales. The mysterious case involving President Trump and President Xi Jinping of China. They are, apparently, wildly different heights. But when seen side by side, they seemed to be exactly the same height. Are dark PR arts at play when trying to make the boss look dominant? 

Producer: Duncan Middleton
Editor: Sarah Teasdale
Executive Producer: Eve Streeter
Music by Eclectic Sounds
A Raconteur Studios production for BBC Radio 4

Did Swatch PR Backfire?

There is an art to resigning.

Fall on your sword immediately and you might end up enhancing your reputation. Cling on for months in spite of overwhelming evidence you should quit - and the opposite can be true.

This week, David Yelland and Farzana Baduel look at whether the PR rules around resigning are changing. Has the tipping point moved in an age of fragmented media? Certainly the noise from the baying mob has never felt louder but if it's not laser-focused, does that make it easier to ignore?

On the extended edition on BBC Sounds, an AI confession. The CEO of Pfizer, Albert Bourla, says he consults artificial intelligence when he has to make his biggest, most important decisions. Not just when he wants to draft an email.

Is this a bit of canny PR - proving he's a very modern CEO - or does he risk being accused of 'cognitive outsourcing?'

Also, Pope PR. From his choice of trainers to relatable tales of call centre hell, David and Farzana look at how it's often the small things that have been Pope Leo's biggest PR wins in his first year.

Producer: Duncan Middleton
Editor: Sarah Teasdale
Executive Producer: Eve Streeter
Music by Eclectic Sounds
A Raconteur Studios production for BBC Radio 4

Knowing When To Quit

Finding the right words in a high-pressure situation is not easy - especially when the world is watching. But by common consensus, King Charles' speech to Congress was deemed pretty much pitch perfect.

This week, David Yelland and Farzana Baduel take you behind-the-scenes, into the writer's room. Who was involved in crafting the words, how did multiple people feed in and yet make it sound like a singular voice? 

They explain why the speech worked for multiple audiences in today's 'fragment economy' - and how difficult themes were smuggled in or glossed over with a specific turn of phrase.

Also, on the extended edition on BBC Sounds, a similar message to the King's use of 'Keep Calm and Carry On'. As the crisis in the Strait of Hormuz continues, there's been a subtle shift in the Don't Panic messaging - both from government and business. As the ripples from the war look set to continue for many months, David and Farzana look at how we're being softened up for longer-term consequences.

And she's the Queen of Country - and it seems, the Queen of PR. Dolly Parton has managed that rare thing - to let her fans down while making them love her even more. She's had to cancel her Las Vegas residency due to ill health, but her video message explaining her decision was pitch perfect.

David and Farzana explain that authenticity is the key - as well as having a lifetime of goodwill to fall back on.

Producer: Duncan Middleton
Editor: Sarah Teasdale
Executive Producer: Eve Streeter
Music by Eclectic Sounds
A Raconteur Studios production for BBC Radio 4

The King's Speech

There are jobs and there are jobs. And then there are jobs like being head of the FBI. 

So when you're in that role and get accused of excessive drinking and unexplained absences from duty, the reputational risk is huge.

This week, David Yelland and Farzana Baduel look at how Kash Patel has handled the claims - from getting into heated verbal battles with reporters to launching a $250m defamation lawsuit citing 'false and obviously fabricated allegations'. What were his options?

As they explain, proving a negative can be one of the hardest jobs for those in the public eye.

On the extended edition on BBC Sounds, why the universally awful publicity around the new Michael Jackson movie doesn't seem to matter one jot. Despite widespread criticism for ignoring the dark side of Jackson's story, it's smashing box office records. Is the film a perfect example of 'omission PR'? 

Also, how Apple's succession planning has been a total PR peach. David and Farzana explain how CEO Tim Cook mastered the graceful goodbye and what other leaders can learn from the manner of his departure from the role.

Producer: Duncan Middleton
Editor: Sarah Teasdale
Executive Producer: William Miller
Music by Eclectic Sounds
A Raconteur Studios production for BBC Radio 4

Just Answer the Question

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