In this special episode, David Yelland and Simon Lewis take you into the eye of a media storm and talk to a person who has lived through it. What’s it like to wake up to a world where everyone knows your name, and you wish they didn’t?

In 1991, Gerald Ratner had one of Britain’s most famous fan-hitting moments. Having built a billion-pound chain of high-street jewellery shops, he saw his business collapse around him after making a seemingly harmless, yet ill-fated, joke.

In fact, what happened to him has become so synonymous with a fan-hitting moment that he's become a verb – in business English, “Doing a Ratner” is shorthand for really screwing up in an entirely avoidable way. But, 25 years later, he says there are many silver linings to losing a billion pounds in 10 seconds flat.

Producer: Eve Streeter Editor: Sarah Teasdale Executive Producer: William Miller Researcher: Sophie Smith Music by Eclectic Sounds A Raconteur production for BBC Radio 4