Uber is an ideal topic for an episode of What's Tech. It's a ubiquitous piece of technology that millions of people use across the planet. But even intelligent veteran tech executives throw around the name without really knowing what it represents. We've heard about "the Uber for tailors," "the Uber for trucking," and "the Uber for alcohol," along with countless other wannabes. Sometimes it seems all Uber lacks is a white cat and secret lair. And despite all of this, I now and then use the service. What is it about Uber that has me coming back, even while knowing about the company's less savory method? I invited The Verge's Uber expert Casey Newton to explain. Learn more about your ad choices. Visit podcastchoices.com/adchoices