Some movies are obvious hits. Like, for example, Avengers: Infinity War, which made a record-breaking $258 million at the domestic box office last weekend, filling seats and the pockets of Marvel Studios parent company Disney. But not every summer—or spring, or fall—blockbuster has the benefit of 10 years and 18 movies of built-up audience goodwill.
Some movies are obvious hits. Like, for example, Avengers: Infinity War, which made a record-breaking $258 million at the domestic box office last weekend, filling seats and the pockets of Marvel Studios parent company Disney. But not every summer—or spring, or fall—blockbuster has the benefit of 10 years and 18 movies of built-up audience goodwill.
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