Work at what you love. Work at what you’re passionate about. We hear this message a lot, yet few people are really doing it, and I’m submitting here that we tend to view it wrong. Let’s drop the baggage you may think of around words like love and passion and just think on something you care about. Wouldn’t you rather have a surgeon working on you who knows more than how to do the surgery, but really, inherently cares about helping people? If she/he does care, they will likely do a better job and help you and themselves far more. What do you care about that is a good fit for you and the marketplace. Then, how do you best make money with it? This is our focus today, to take an age old issue and breath new, paradigm shifting light into it. My guest is Matt McWilliams. Matt has been helping people make money about what they care about for a long time, including names you’ll likely know such as Shark Tank’s Kevin Harrington, Tony Robbins, Michael Hyatt, Claire Diaz-Ortiz, Lewis Howes, Brian Tracy and more. I’ve know Matt a long time and know first hand from scores of people how he’s helped them hone in on something they care about, and then, his specialty, how to make money from it. Not simply so you can make money, but so you can…in order to keep doing what you care about. I want you doing what you care about. It makes you happy and fulfilled and from that you will give happiness and fulfillment to others! Matt is just now releasing his new book titled, “Turn Your Passions Into Profits” and it was my muse for this discussion. He really turns the tables on many of our misconceptions around this concept, so you’ll hear some paradigm shifting info right off the bat. Of interest, my publisher wants me to get 250 or more pre-orders of my book on Amazon before publication date, as it helps take it to the top of the rankings. Matt has over 1,200 already. You can pre-order now at passionsintoprofitsbook.com/self and get a truckload of add on bonuses. passionsintoprofitsbook.com/self The Self-Help(ful) podcast is brought to you by Ziglar, your premier source for equipping coaches to help leaders and top performers excel professionally and personally. Visit Ziglar.com and let them inspire your true coaching performance. Learn more about your ad choices. Visit megaphone.fm/adchoices