E1001: Eight Sleep CEO & Co-founder Matteo Franceschetti pioneered "sleep-fitness" with smart heating & cooling technology; shares insights on product iteration, delighting customers, innovating in D2C, raising $40M from LAUNCH, Founders Fund, Craft &

1:03 Jason's thoughts on the exploding DTC movement 4:10 How Jason discovered Eight Sleep 7:15 Jason intros Matteo Franceschetti 8:18 Matteo describes starting Eight Sleep and The Pod 15:48 What was Matteo's history before Eight Sleep 16:27 What did Matteo learn from his prior career in Solar Energy? 20:11 What has Matteo learned about users' sleep through data analysis 22:54 How does the thermo alarm work? 26:52 What is Eight Sleep doing with their sleep data? 29:36 What does the future look like for Eight Sleep? 36:50 What has Matteo learned about DTC marketing? 40:20 Dealing with returns 42:46 Which marketing channels does Matteo capitalize on? 46:30 What were Jason's instructions for reading Eight Sleep ads? 46:55 Are pop-up locations a possibility? 49:03 What is the endgame for smart-fitness products like Peloton & Tonal? 56:04 Eight Sleep's $40M raise