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Maxwell Baker

Welcome to another beautiful episode of The Mobile Home Park Broker's Tips and Tricks Podcast. This podcast is brought to you by the Community Price Maximizer. It is our proprietary system that will guarantee you a higher price when you exclusively list your community with our four-step program.

The Mobile Home Park Broker's Tips & Tricks To Investing

In this episode of The MHP Broker’s Tips and Tricks podcast, Maxwell Baker, president of The Mobile Home Park Broker, interviewed his wife, Kathryn Baker, and two more female business leaders. These were industry business owners Justine Natalie and Maria Horton. 
 
As with every Tips and Tricks podcast episode, this one is brought to you by The MHP Broker's proprietary Community Price Maximizer. Use this four-step system to get the highest price possible for your mobile home park or RV community when you sell it through The MHP Broker. Guaranteed. Call Max for details.
 
Here Are the Show Highlights:
 
 • Kathryn introduced herself as the co-owner and chief operating officer (COO) of The Mobile Home Park Broker. Her focus is on customer service excellence, optimizing workflow and driving growth. (Kathryn, 1:26)
 • Justine Natalie introduced herself as the co-founder and co-owner of a company called Dynamic MH Solutions. THat’s a hybrid third-party park management operation she started with business partner Mike Scheffler in 2021.They started by offering sales and financing services, and then got into property operations. Their focus is in teaching and training community management. (Justine, 3:00)
 • Maria Horton introduced herself as someone who has been in the business for about 23 years, mostly on the human side of the business: property management, community relations, and such. She said she loved watching her young residents grow up, get scholarships, and take on life. She also loves going to industry conferences and networking. (Maria, 4:10)
 • Maria said she thinks the biggest challenge is trying to change the image and perception of her industry and the very concept of what a mobile home is. It’s also difficult to go up against the obstacles that local communities place on manufactured home parks to regulate them and seemingly control them out of existence. (Maria, 5:55)
 • Max observed how intimidating an industry conference might be to some. For instance, the difficulty of someone just starting out trying to strike up a conversation with someone who owns 100 parks. (Max, 6:48)
 • Maria noted that she has the social ability to approach anyone at a conference, and that she goes out of her way to meet someone who seems intimidated or on the outskirts of the social action, and introduce them to others. She’s also glad to see how many women there are at these shows now, compared to years before. Women are finally becoming a bigger part of the career path. (Maria, 7:07)
 • Max then asked his guests to address the various business challenges they’ve had to take on, being women in the business. (Max, 8:00)
 • Justine said that there are so many details and decisions she has to stay on top of, it’s easy to get imposter syndrome and wonder how she possibly has the talent and ability to thrive or survive in such an environment. She said that she thinks women might overthink this more than men, who might have a greater tendency to just “jump right in” with greater confidence and less insight. This, she thinks, is a daily challenge and one she’s always trying to overcome as a female business owner. (Justine, 8:23)
 • Max said that he thinks women tend to be better business operators than men. The men prefer “flying by the seat of their plants” while women plan and strategize before taking action. (Max, 9:49)
 • Justine and her husband have observed that the careful pre-planning is something she does in her business life, but not at all in her private life where she’s more spur of the moment. (Justine, 10:09)
 • Maria thinks that might be because more people are affected by decisions she makes in the business life. At home, she can blunder her way through decisions because they affect fewer people. (Maria, 10:40)
 • One of Maria’s biggest challenges is staying abreast of all of the organizations and associations she takes an active part in. She always wants to feel that she’s making a positive impact in her industry, but it’s easy to get sucked in and get overinvolved. Sometimes she just doesn’t know when or how to say no. (Maria, 11:29)
 • Kathryn stated that she also sometimes experiences the impostor syndrome like Justine. She’s eventually come to realize that she doesn’t always have to have all of the answers, that she can rely on others on the topnotch team they’ve put together through the years. (Kathryn, 13:39)
 • Justine has made a point of hiring great people who are good at what they do so she can let them make key decisions when they should. But it took her awhile to realize that she could trust others to help her run the business. (Justine, 14:21)
 • Kathryn said that she learned how to accept the freedom to fail from a video biography of Spanx founder Sarah Blakely. She said that around the kitchen table as she was growing up her dad would ask her all the time, “Sarah, what did you fail at today?” The idea was to lose the fear of failing and be able to take decisions and get right back up on your feet if you failed the first time. Kathryn feels she is much more confident that way, now. (Kathryn, 15:12)
 • Regarding advice she’d give for women who are trying to purchase a manufactured home community, Justine said that her first tip would be to join Women Advancing Manufactured Housing (WAMH). In that way, women business owners would join a network of seasoned professionals who could offer tips and suggestions and advice. That’s the purpose of WAMH, an organization with which Justine has been closely involved. (Justine, 16:49)
 • Her second piece of advice is that the female entrepreneur should learn how to advocate for themselves and not to sit quietly by. The idea here is to control their own destinies. (Justine, 17:30)
 • Justine said that she thinks there’s still a little of a glass ceiling working against female entrepreneurs, but it’s much more subtle than it used to be. She said that she can buy a community today, but if she goes to see a lender with a male partner, the lender’s questions and comments often get directed to her partner a lot more than to herself. You have to put yourself out there when that happens, and make sure you’re heard. She says she’s also lucky in having a male business partner who’ll turn the conversation back to her when he feels she’s being ignored or minimized as a woman and an expert. (Justine, 18:45)
 • Maria doesn’t think there’s much of a glass ceiling these days in manufactured home communities. She said that female park management is becoming more common and there are fewer barriers than ever. (Maria, 19:57)
 • Max credits Kathryn with being key to building their own company to where they’ve been able to take it. Without his wife’s involvement, he felt that he would be a solo broker with maybe one employee, but she’s been able to help them grow it far beyond that point with her organizational and management skills.(Max, 23:56)
 • Max specifically credits Kathryn with being much better at managing people than he is. (Max, 24:45)
 • To Max’s question regarding the most important lessons learned while in the manufactured housing industry, Maria responded that patience is required. That’s necessary because change is constant, and there’s always something new to learn. (Maria, 25:53)
 • Justine observed that the industry is constantly evolving to stay ahead of changing economics or cultural changes. For example, when the economy is on a downswing, park operators will offer more in the way of home rentals rather than sales. It’s critical to be able to evolve with the industry because that’s how to stay profitably in business and survive the changes. (Justine, 26:44)
 • Maria thinks one advantage women might have is their sense of flexibility. They really can change with the times and adapt to changing conditions. (Maria, 28:57)
 • Kathryn is pleasantly surprised at how gorgeous today’s manufactured homes are. It’s not like the stereotype at all. (Kathryn, 29:27)
 • On the subject of business role models for women, Maria said that Leslie Gooch and Paula Reeves are among the industry insiders who made the greatest impression on her, but that there were many others as well. These included bankers, association insiders, and too many others to mention. She also name-dropped Justine in this category. (Maria, 30:33)
 • Justine mentioned Maria as one of her mentors through her activism in the associations and her ability as a “connector,” someone who can bring people together and inspire networking. She’s also done a lot to provide home ownership lending for community residents. Justine is also impressed with the leadership of WAMH and how they’ve encouraged women in the business. (Justine, 31:48)
 • Justine is also impressed with Dr. Vrnka Boykin as a role model for women in business leadership. She addresses such topics as work-life balance for women. (Justine, 33:15)
 • Kathryn takes inspiration from Brene Brown, a speaker and influencer from outside of the industry. Brown speaks in a communication style. Kathryn also sees Sara Blakely, the Spanx founder, as a role model.
 • Max’s final question was on trends or developments that might shape the future of the industry for women. Justine mentioned the increased number of women buying and operating communities. She thinks that, as this happens, women will create more of a focus on creating clean, safe, affordable housing rather than just maximizing the bottom line. (Justine, 35:03)
 • Maria felt that need to do more in the way of getting the word out on the high quality of the manufactured homes available today. Home ownership is the American Dream. And it really is readily available through manufactured homes. (Maria, 36:44)
 • WAMH is an organization run by women, but not exclusively for women. Men are members, too. Today the organization has about 400 members. (Justine, (Justine, 40:27)
 • WAMH has had a variety of educational classes for members on subjects as diverse as trends in technology and automation to pet screening. The goal is to educate park owners on the latest trends and developments in the industry. (Maria, 41:35)
 • The Mobile Home Park Broker sees plenty of opportunity for men and women in the industry. Please call Max Baker at The MHP Broker, (678) 932-0200 and we’ll help you find a qualified buyer and an optimal sale price.You can also drop us a line at info@themhpbroker.com.
 
Power Quotes in This Episode:
 
“...you;re working with people’s livelihoods, right? I mean, if you make a mistake for the business, you’ve got employees and clients and all sorts of people that you have to answer to. So yeah, being able to put a plan in place is very important.” (Justine, 11:07)
 
“I think there really isn’t a glass ceiling any longer for women in this industry if they are strong business women that are ready to jump in and be assertive and get to know everyone.” (Maria, 19:57)
 
“I think (manufactured housing) isa fantastic solution for affordable housing, and it surprises me that it doesn’t get more attention…I have learned that the homes are absolutely gorgeous.” (Kathryn, 29:27)
 
“I think women will continue to have the thought process of advancing the industry forward, making sure it’s clean, safe, affordable housing for families, and things like that.” (Justine, 35:03)

The MHP Brokers Tips and Tricks Podcast Interview with 3 Female Leaders in the Manufactured Home Park Industry in Recognition of International Women’s Day

This show is for Mobile Home Park investors who ARE ON THE QUEST higher yields. If you're a savvy investor who is operating, buying and selling mobile home parks, this show is what you've been waiting for.
 
Each episode is packed full of true tales and battle proven tactics from the trenches. With over a decade experience, your host MaxWELL Baker brings you an inside look at buying and selling mobile home communities like you've never seen before.

The Mobile Home Park Broker's Tips & Tricks To Investing Intro

Buying and selling mobile home parks is a great way to create passive income — if you do it right.
 
The trouble is, there are several tiny factors that are powerful enough to gobble up all your margins and ruin your passive income dreams. 
 
In this episode, I’m revealing the top 3 tips for a seamless mobile home park closing so you can get the passive income you deserve. 
 
Here Are The Show Highlights:
 
 • How to prevent bad apples from guzzling up your earnest money (2:53)
 • Why exceeding a 30-day due diligence period will make your deal blow up in your face (5:16) 
 • The “Calendar Days” trick that helps you close more deals in less time (and prevents you from sabotaging your deals) (7:56) 
 • The surefire way to make sure your closing attorneys don’t wreck your deals — especially if they’ve never closed a mobile home park before (8:24) 
 • How adding prorated rents in your contracts prevents nightmares during closing that can destroy the deal (9:27) 
 
If you’re interested in learning more about the Community Prices Maximizing System that guarantees you’ll get the highest possible price from your mobile park homes, shoot me an email at info@themhpbroker.com or give me a call at 678-932-0200.

How to Close on a Mobile Home Park Seamlessly

A lot of counties have dumb and prejudiced laws about mobile park homes. 
 
But you don’t have to let a stupid law stop you from buying a mobile park community in their county. 
 
There are plenty of ways to get around these ordinances. In this episode, I’m sharing the top 3 tricks that will help you get around weird or illegal county laws. 
 
Here Are The Show Highlights:
 
 • Why wearing business casual clothes dismantles unfair prejudices when meeting with your County Commissioner (2:07) 
 • The aggressive newspaper tactic that “forces” counties opposed to mobile homes park to have no choice but to work with you (4:34) 
 • How one letter from a municipal attorney can make local governments fold in only a few days (7:34) 
 • The “Tiny Homes Trick” that lets you get away with building a mobile home park in places where it’s illegal to do so (9:22) 
 
If you’re interested in learning more about the Community Prices Maximizing System that guarantees you’ll get the highest possible price from your mobile park homes, shoot me an email at info@themhpbroker.com or give me a call at 678-932-0200.

How to Work with Illegal County Ordinances

Finding a mobile home park broker can be tough. Mobile home parks are one of the hardest assets to close on — meaning, if you don’t find the right broker you can sabotage your profits. 
 
But there are simple things you can do that will help you find the best broker for your mobile home park. One that will help you maximize your profits and minimize your headaches. 
 
In this episode, I’m revealing the top 3 tricks to choose a great mobile home park broker. 
 
Here Are The Show Highlights:
 
 • How your gut can save you from working with shady mobile home park brokers (2:19) 
 • How 2 publicly available spreadsheets prevent you from getting scammed the next time you talk to a mobile home park broker (4:03) 
 • Why working with a “jack of all trades” real estate agent can wipe out all your profits from selling your mobile park home (5:23) 
 • 5 questions to ask mobile home park brokers that instantly separates the studs from the duds (7:34) 
 
If you’re interested in learning more about the Community Prices Maximizing System that guarantees you’ll get the highest possible price from your mobile park homes, shoot me an email at info@themhpbroker.com or give me a call at 678-932-0200.

How to Choose a Mobile Home Park Broker to Sell Your Park

Wouldn’t it be nice if buyers chased you around to sell them a deal instead of the other way around? 
 
Well there’s an easy way to do that — and that’s by creating a bond with your buyers and knowing exactly which bells and whistles will them drool. 
 
In this closing cocktail episode, Craig Nielson joins me to reveal how to create this bond and irresistible offer with your buyers so you can close a deal in 45 days (or less). 
 
Here Are The Show Highlights:
 
 • How elementary schools make it easier to close mobile home park deals (1:47) 
 • Why a mobile home park is the “missing ingredient” to building generational wealth (and how to leverage this to close more deals) (3:54) 
 • The “Engagement Bond” that makes buyers chase you instead of the other way around (4:58) 
 • Are you looking to buy a mobile park home? Here’s how to find an off-market deal lickity split (5:44) 
 • Why email is the worst way to communicate if you’re ready to buy a mobile park home (and what to do instead) (6:52) 
 
If you’re interested in learning more about the Community Prices Maximizing System that guarantees you’ll get the highest possible price from your mobile park homes, shoot me an email at info@themhpbroker.com or give me a call at 678-932-0200. 
 
If you’d like to learn more about Craig’s deal or would like to connect with him, send him an email at CNielson@themhpbroker.com.

Closing Cocktail: Craig Nielson

RTO mobile park homes can be a powerful way to add coins to your piggy bank. 
 
The trouble is there are a lot of variables that can wreck your deal. 
 
In this episode, Eric Wanck, a fellow mobile home park broker, joins me to share his story about closing a RTO mobile park home in Arrowood. 
 
Here Are The Show Highlights:
 
 • The 5 most important “closing variables” that help you make an extra 20% during closing (2:39) 
 • How buyer feedback reduces the learning curve for mobile park home RTOs and helps you make more money (5:56)
 • Why email is the worst communication tool when trying to buy a mobile home park (7:59) 
 • How a good mobile park home closing attorney evaporates all the stress during the last couple days of closing (12:32) 
 
If you’re interested in learning more about the Community Prices Maximizing System that guarantees you’ll get the highest possible price from your mobile park homes, shoot me an email at info@themhpbroker.com or give me a call at 678-932-0200. 
 
If you’re looking for a park under $2 million, give Eric a call at 770-668-5448.

Closing Cocktail: Eric Wanck

Building relationships with your clientele is the most effective way to make more money. 
 
Not only does it help you close the initial deal, but many buyers will come back for more deals — if you treat them properly. 
 
In this episode, Ryan Ramseur shares how building a relationship with his buyer helped him close his first mobile home park deal. 
 
Here Are The Show Highlights:
 
 • The most overlooked, yet most effective method for closing more deals (1:39) 
 • How to get your buyers to come back to you for business on demand (3:00) 
 • Why focusing on relationships helps you close deals in 45 days or less (3:42) 
 • The dirt-simple way to put more moolah in your pockets this month (4:48) 
 
If you’re interested in learning more about the Community Prices Maximizing System that guarantees you’ll get the highest possible price from your mobile park homes, shoot me an email at info@themhpbroker.com or give me a call at 678-932-0200. 
 
If you’d like to learn more about Ryan’s deal or would like to connect with him, send him an email at RRamseur@themhpbroker.com.

Closing Cocktail: Ryan Ramseur

Minimalist living is all the rage — especially for millennials who can’t afford the houses their parents bought. 
 
But the minimalist revolution is two-pronged: elderly people also want a place to downsize to in the neighborhoods they lived in for most of their life. 
 
That’s why tiny home communities are one of the best investments to make right now. 
 
In this episode, Will Johnston, founder of the MicroLife Institute and first tiny home developer in Atlanta, joins me to share how to make out like a bandit from this coming revolution. 
 
Here Are The Show Highlights:
 
 • Why listening to what society says will make you happy will slowly suffocate your happiness (1:18) 
 • The “Atlanta Soapbox Secret” that will help you launch that new business idea you’re thinking of (6:18) 
 • Why single family homes are bankrupting big cities (and the tiny solution to fix it) (14:36) 
 • How a nonprofit shields you from greed accusations and allows you to create more positive change (even if you make a boatload of money) (18:07) 
 • The insidious way moving into a new neighborhood makes elderly people die sooner (20:11) 
 • The missing ingredient tiny home communities have that will give you more profits and happier tenants (26:27) 
 
If you’re interested in learning more about the Community Prices Maximizing System that guarantees you’ll get the highest possible price from your mobile park homes, shoot me an email at info@themhpbroker.com or give me a call at 678-932-0200. 
 
If you’d like to learn about how Will can help you build a tiny home community, give him a call at 404-502-2195, email at will@microlifeinstitute.org, or check out his website at https://www.microlifeinstitute.org/.

Microlife Institute Interview

There’s a big misconception in business that people run companies. People don’t run companies; processes do. 
 
With the right processes in place, you can double the amount of homes you sell (without worrying that your employees will get burnt out). And the right processes make the entire sales process so easy a child could do it. 
 
In this episode, Ken Corbin — who has sold more homes at his address than any other address anywhere in the midwestern United States — joins me to reveal his processes and sales tricks that will make your bank account ring. 
 
Here Are The Show Highlights:
 
 • The “3 P System” that helps you build a team of rock stars that will effortlessly fill empty lots (7:28) 
 • How creating a rock solid process can keep your employees from burning out (even if they’re dealing with irritating tenants all day) (9:46) 
 • Why focusing on creating friendships can help you double the amount of deals you close (11:44) 
 • The “Walmart Pickup Truck Trick” that lets you seep into prospective buyers minds and discover everything you need to know to sell them (12:41) 
 • The plug-and-play “Pre-Approval Formula” that lets prospective buyers know exactly how big of a mobile home they can afford (and makes it easier to sell them one) (14:47) 
 • The overlooked, yet super effective “Staging Strategy” that will help you make $5-$10k more than you otherwise would’ve gotten (17:08) 
 • The rarely talked about reason why dirt-cheap mobile homes sit on the market for months (and the easy way to sell them this week) (21:08) 
 • The “Social Media Secret” that can flood you with new buyers (without breaking the bank) (24:20) 
 
If you’re interested in learning more about the Community Prices Maximizing System that guarantees you’ll get the highest possible price from your mobile park homes, shoot me an email at info@themhpbroker.com or give me a call at 678-932-0200. 
 
If you’d like Ken’s help in eliminating the growing pains when entering new markets, check out his website at https://callkencorbin.com/ or give him a call at 888-823-4945.

How to Work with Illegal County Ordinances

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