In The Suggestible Brain, cognitive psychologist Amir Raz delves into how suggestions can influence everything from wine preferences to memory and emotional reactions. As society grapples with misinformation, Raz’s research spans across cognitive psychology, sociology, and culture, emphasizing the profound impact of suggestion on both personal and collective levels. Raz’s expertise, merging magic with neuropsychology, unveils actionable insights for utilizing suggestion to enhance mental resilience and defend against manipulation. Dr. Raz’s career includes roles as Canada Research Chair and Director of the Institute for Interdisciplinary Brain and Behavioral Sciences. A speaker and author, his insights on suggestion have been widely recognized by media and academic audiences. His work, grounded in extensive research and engaging storytelling, highlights the interconnectedness of suggestion with consciousness, memory, and identity. Shermer and Raz discuss: the evolutionary basis of suggestibility, how brain imaging captures the power of suggestion, and the psychology behind hypnosis, meditation, and placebos. They discuss historical influences like Milgram’s obedience studies and explore suggestibility’s role in social contagions and cults. Raz also shares insights on psychedelics, neurofeedback, and using suggestion to manage conditions like ADHD, depression, and anxiety.