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Welcome to The InEVitable! Join MotorTrend’s Ed Loh & Jonny Lieberman each week as they explore the future of mobility, the future of the car, and the future of transportation! Where are we going, and how will we get there? Each week, the guys are joined by special guests ranging from celebrities, industry leaders, and car crazy folks. Charge up & join us!

The InEVitable

MotorTrend's Ed loh & Jonny Lieberman sit down with Zero Emission Industries (ZEI) CEO, Joe Pratt to talk all about HYDROGEN BOATS! Why does Hydrogen make sense for Maritime use? Let's get into it!

0:45 - Could Deregulation Lead to Faster Hydrogen Adoption?
3:20 - Introduction to ZEI (Zero Emission Industries).
4:27 - The Case for Hydrogen in Maritime Transportation.
6:04 - Bunker Fuel vs. Hydrogen: Environmental Impact.
12:35 - Innovations in Hydrogen Technology: The Sea Change Project.
20:20 - Hydrogen vs. Batteries at Scale
25:20 - Hydrogen Infrastructure and Refueling Solutions.
28:27 - Where do you get the Hydrogen?
34:07 - Hydrogen Speedboat - The FCV Vanguard! Changing Perceptions of Hydrogen.
40:44 - FCV Vanguard Design Choices: Propeller vs. Jet Power.
47:45 - Reception from the public?
48:50 - Hydrogen in Shipping: Challenges and Opportunities.
50:15 - Understanding Hydrogen Grades and Their Implications.
55:15 - Business Model.
01:03:52 - Hydrogen in Aviation: Feasibility and Future.
01:09:00 - The Future of Hydrogen vs. Electric Vehicles.

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Hydrogen Powered Boats with Zero Emission Industries CEO Joe Pratt

MotorTrend's Ed Loh & Jonny Lieberman sit down with Cupra CEO, Wayne Griffiths! After much success in the European market, Cupra will be heading to the U.S.! 

0:35 - QOTD - Why aren't Independent Gas Stations adding EV Chargers? 
5:19 - About Cupra
8:55 - Introducing Cupra! Success in Europe and Plans for the US.
13:12 - Understanding the US Market and Consumer Preferences.
22:36 - Cupra's Product Strategy and Future Offerings.
25:58 - Volkswagen Group.
31:20 - Cupra's Unique Product Strategy.
34:00 - Understanding the U.S. Market Dynamics.
35:05 - Building Brand Desirability Over Awareness.
39:47 - Lessons from Past Automotive Launches.
44:00 - Flexibility in Powertrain Strategy.
45:00 - Rollout of Electrification.
48:34 - Designing for the Driver Experience.
51:46 - Wayne Griffith: A Journey Through Cars.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Coming to America with Cupra CEO Wayne Griffiths

MotorTrend's Ed Loh & Jonny Lieberman sit down with President & CEO of Mercedes-Benz North America, Dimitris Psillakis! Dimitris discusses the E-Class winning MotorTrend's 2025 Car of the Year, the Introduction of the Electric G-Class, current hurdles for EV adoption, Level 3 Autonomous Driving with Mercedes-Benz Drive Pilot, Formula 1, innovations in AI, and how to balance the transition to the Software Defined Vehicle era!

0:41 - About our guest, Dimitris Psillakis.
5:09 - Celebrating the E-Class: MotorTrend's 2025 Car of the Year!
7:26 - The Electric G-Class: A New Era of Off-Roading.
16:42 - Narrative Change in EV adoption.
19:46 - Changing Customer Mindsets: From Range Anxiety to Charge Anxiety.
25:31 - Balancing the Transition to Software Defined Vehicles.
35:32 - Level 3 Autonomous Driving with Mercedes-Benz's Drive Pilot.
40:08 - Performance and Electrification in AMG.
46:54 - The Impact of Formula 1 on Sales.
52:40 - Transitioning from Lewis Hamilton to New Drivers.
55:20 - Challenges of the Mercedes-AMG ONE.
58:07 - AI Innovations.
01:03:00 - Brand Value in Global Markets.
01:04:20 - Personal Insights and Future Directions.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Balancing the Transition of Powertrain with Dimitris Psillakis, President & CEO Mercedes-Benz North America

MotorTrend's Ed Loh & Jonny Lieberman chat with GM's Director of Advanced Design in California, Brian Smith! Brian discusses his 30 years of designing for GM, the Future of Cadillac EVs, Formula 1, Lessons from Chinese EVs, Autonomy, innovations in user experience, and more! 

0:43 - Jaguar's Type 00 Concept Unveiled.
6:07 - Brian's Background in Car Design.
13:19 - Favorite Projects Over the Years: The Cadillac Sixteen Concept
19:30 - Cadillac Coupes?
22:16 - Rebranding EVs.
26:56 - The Celestic: Cadillac's Flagship EV.
34:42 - The Evolution of Electric Vehicles at GM.
39:00 - Designing for the Future: Balancing Digital and Analog.
46:47 - Jaguar's Rebranding and the Future of Luxury Cars.
52:30 - Cadillac's Bold Moves in the EV Market.
53:43 - Formula 1.
59:30 - Radical Look of the Silverado & Sierra EV.
01:01:24 - The Impact of Chinese EVs on Global Design.
01:04:12 - Innovations in User Experience and Technology. 
01:08:52 - Looking Ahead: What’s Next for GM and Cadillac.
01:11:33 - Resistance to EVs.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Designing For The Future with GM's Brian Smith

MotorTrend's Ed Loh & Jonny Lieberman sit down with MotorTrend's Mexico Editor, Miguel Cortina! Miguel talks about the success of his TWO documentaries for MotorTrend - "China's Big Bet On Mexico" & "Why America Is Struggling With EVs".

0:35 - Question of the Day: Concerns About EV Charging Infrastructure.
3:24 - About today's guest: MotorTrend's Mexico Editor.
6:45 - Miguel's Documentary Success.
11:20 - The Rise of Chinese Automakers in Mexico.
18:22 - Viral Success of Jonny's article, "You're Being Lied To About EVs".
25:52 - "Why America Is Struggling with EVs" Documentary.
29:00 - Engaging with Politicians on EV Policies.
36:52 - The Recycling Revolution in EVs.
39:36 - Understanding the Grid and EV Adoption.
42:24 - The Supply Chain Dilemma: Minerals Processing In the U.S.
45:58 - What's In Your Battery?
48:13 - Public Policy and the EV Landscape.
53:16 - NEVI Infrastructure Bill.
55:42 - The Role of Charging Infrastructure.
01:00:20 - Consumer Perspectives on EVs: Convenience & Price.
01:04:52 - Lessons From Creating The Docs.
01:06:08 - Are EVs InEVitable?

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Why America Is Struggling with EVs with MotorTrend's Mexico Editor Miguel Cortina

MotorTrend's Ed Loh & Jonny Lieberman sit down with Founder & CEO of Range Energy, Ali Javidan! The guys chat with Ali about his incredible resume (Ground Control Suspension, Tesla, Google, Zoox, Dinan), Tesla before & after Elon Musk, bringing the original Tesla Roadster & Model S to life, AND they talk all about his new company, Range Energy - Electric Powered Trailer Systems! Learn more at Range.Energy!

0:28 - About our guest...
2:07 - Ali's professional history & background
7:22 - Aging Infrastructure and Heavy EVs. 
9:52 - Ali's Path to Working on the First Tesla Roadster.
14:25 - Early Days of Elon Musk's Takeover at Tesla.
16:36 - Building the First Tesla Model S.
22:14 - Inspiration for Tesla's Turbine Wheels.
25:05 - Initial Reactions to "CLS" Model S Rollout.
27:18 - History of Tesla's Integrated System. 
30:14 - Elon's First Principles Thinking.
36:36 - Internal Response to MotorTrend Naming Tesla Model S the 2013 Car of the Year.
44:32 - BTS - Tesla Model S Reveal Party.
48:05 - What is Range Energy? Innovations in Trailer Technology!
51:45 - Software Defined Towing: Safety and Control Systems.
53:10 - Fuel Efficiency and Emission Reduction.
01:02:32 - Refrigeration Trailer Technology.
01:07:22 - Driver Experience and Confidence.
01:08:28 - Charging Flexibility.
01:13:38 - Cost Analysis and ROI.
01:17:34 - Complementing Existing Technologies.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tesla's Early Years + Software Defined Trailers with Ali Javidan, Founder & CEO of Range Energy

MotorTrend's Ed Loh & Jonny Lieberman sit down with Wall Street Journal's Sean McLain! The group discusses Sean's Book (Boundless: The Rise, Fall, & Escape of Carlos Ghosn) & Documentary (Wanted: The Escape of Carlos Ghosn), about the unprecedented story of one of the most feared and admired automotive executives - Carlos Ghosn.

1:22 - Die Hard!
05:05 - Sean's Path into Automotive Journalism.
09:20 - Covering The EV Industry for WSJ.
13:43 - The Fall of Fisker.
22:58 - The Complexities of Automotive Manufacturing.
27:33 - Nissan's Transformation and Challenges.
35:28 - The Carlos Ghosn Investigation.
38:58 - Secret Investigation: Unraveling the Charges.
40:08 - The Compensation Controversy of Carlos Ghosn.
45:33 - Public Perception and Personal Identity.
48:50 - The Escape.
56:58 - Aftermath and Legacy of Carlos Ghosn.
01:02:01 - Lightning Round: The Future of the Automotive Industry. 
01:03:39 - Toyota's Long Term Future.
01:12:43 - Are EVs InEVitable, for all?
01:17:08 - Could Chinese EVs dominate the global EV market?

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Escape of Carlos Ghosn with Sean McLain of WSJ

MotorTrend's Ed Loh & Jonny Lieberman sit down with the Executive Director of Energy Independence Now, Brian Goldstein! Learn more at EINow.com & DriveH2.org!

0:57 - Question of the Day - Choosing The Right EV.
9:27 - What is Energy Independence Now
13:40 - California Governor Arnold Schwarzenegger's Hydrogen Highway Initiative.
19:12 - Where Are We With Hydrogen Stations?
21:00 - Infrastructure Challenges.
26:41 - Advancements in Hydrogen Dispensing Technology.
30:47 - Demand vs. Supply: The Hydrogen Dilemma.
40:02 - The Future of Hydrogen Vehicles: Opportunities and Challenges.
46:05 - The Environmental Impact of Our Energy Choices.
49:03 - Navigating the Hydrogen Debate.
55:18 - Personal Journey: From Alabama to Environmental Advocacy.
01:06:27 - The Future of Hydrogen in Transportation.
01:09:02 - Funding the Hydrogen Movement: Challenges and Opportunities.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Hydrogen Fuel Cell Passenger Vehicles with Brian Goldstein of Energy Independence Now

MotorTrend's Ed Loh & Jonny Lieberman sit down with Dodge CEO, Matt McAlear! The guys dive into the all new Dodge Charger Daytona(EV & ICE), the "Fratzonic" artificial sound, their transition to EVs, how the new administration may shake things up, generational perspectives on EVs, defining success for the Charger EV, Hornet, Durango, Viper, EV adoption, and other opportunities for Dodge in the Stellantis family.

0:07 - About our guest.
1:58 - QOTD. - New Administration.
6:34 - New Trump Administration.
9:15 - Dodge's Unique Product Strategy.
11:29 - Exploring the 2025 Charger Daytona: A New Era of Muscle Cars.
15:33 - Dual Platform Design.
18:57 - Will we see a V8?
22:30 - "Fratzonic" artificial sound.
26:44 - One-pedal driving options.
28:18 - Charging: Understanding the Buyer.
32:32 - Dealer Perspectives.
33:17 - Generational Perspectives on EV Technology.
37:19 - No Burnouts!? Performance and Physics of EVs.
39:57 - User Experience and Customization in EVs.
41:12 - Challenges and Growth of the Hornet.
44:07 - Performance and Market Positioning of the GLH.
45:02 - Future of Durango and SUV Platforms.
47:10 - Compliance and the Future of V8 Engines.
48:32 - The Legacy and Future of the Viper.
50:04 - Opportunities for Dodge in the Stellantis Family.
52:19 - Benchmarking Against Competitors.
54:20 - Global Market Dynamics and EV Adoption.
59:13 - The InEVitable Shift Towards EVs.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Future of Dodge with CEO Matt McAlear

MotorTrend's Ed Loh & Jonny Lieberman sit down with Scout Motors President & CEO, Scott Keogh! The guys discuss Scout's Reemergence into the Market with the Scout Traveler SUV & Terra Truck, Market Demand for EREVs, their Unique Electrification Strategy, Community UX Infotainment System, Consumer Reception, and How Their Plan to Refresh on the Modern American Truck & SUV Market.

0:08 - The Vision Behind Scout's Revival.
3:36 - Understanding Electric Range Extended Vehicles (EREVs).
8:54 - Market Timing and Consumer Demand for EREV SUVs.
9:11 - Getting a Look at the Scout Traveler & Scout Terra.
12:00 - The Evolution of Scout's Electrification Strategy
13:08 - Technical Considerations of EREVs vs. Pure EVs.
17:55 - Consumer Reception and Market Insights.
19:48 - Multi Platform Approach.
23:10 - Understanding Customer Habits.
27:17 - Understanding Scout Motors' Relationship with Volkswagen.
31:17 - Navigating Complexity in EREVs.
35:15 - The Role of Traditional Manufacturers in EV Transition.
39:34 - User Experience and Community Engagement.
41:11 - Direct To Consumer Sales Approach.
44:07 - Innovative Design Choices in Scout Motors.
51:02 - Community UX Infotainment System, Software Architecture and Over-the-Air Updates.
56:54 - Brand Identity and Market Positioning.
01:00:42 - Future Models and Market Strategy.
01:04:32 - Challenges and Opportunities in the Truck & SUV Market.
01:08:40 - Building an American Brand for the Future.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Re-Emergence of Scout Motors with President & CEO Scott Keogh

MotorTrend's Ed Loh & Jonny Lieberman chat with Rivian's Director of Vehicle Dynamics - Max Koff! The group discusses his path to Rivian, the state of electric pickup trucks, EV trucks vs cold weather performance, EV trucks vs towing, the future of software defined vehicles, his passion for racing, and the finer points of what makes Rivian so amazing!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Max Koff

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