Why Building Trust Beats Being Liked, with Martin Lewis

Trust is one of those things we all rely on, yet rarely stop to examine. We know when it’s there, we know when it’s broken, but how is it built, and how do you keep it when the pressure is at its highest?

Martin Lewis has become one of the most trusted figures in Britain, not by being popular, but by being useful. He’s challenged politicians in Downing Street, taken on corporations, and given millions of people advice when they needed it most. His influence doesn’t come from clever slogans or branding, but from a habit that runs through everything he does: consistency, honesty, and care.

In this episode, I share the lessons I’ve taken from Martin’s approach to trust. Together, we explore:

• Why trust isn’t built through image, but through action • The Trust Triangle: authenticity, logic, and empathy • Why empathy is the quality that makes people not just listen, but believe • How trust grows from small choices repeated consistently • What leaders, teams, and families can learn from Martin’s approach

Whether you’re leading a team, guiding a business, or simply trying to strengthen relationships in your own life, this is a powerful reminder that trust isn’t a strategy.

Here is more information on the studies referenced:

26th Annual Global CEO Survey 1. (PWC Study, 2023) The Best Place To Work 2. (Book, Dr. Ron Friedman, Ph.D, 2014) The Trust Triangle: Authenticity, Logic, Empathy 3. (Professor Frances Frei, Harvard Business School)

Listen to the full episode with Martin Lewis: https://pod.fo/e/22a519

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