"A guarantee is worth its weight in gold and you should use it." Today, Alex (@AlexHormozi) discusses the power of a strong guarantee in sales. He covers different types of guarantees and how they can help push potential customers over the edge. He also emphasizes the importance of being confident in your ability to deliver your service or product.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:43) - Stack benefits and bonuses w/ satisfaction guarantee at end.

(1:42) - Satisfaction guarantees are effective; be confident in quality.

(2:45) - Results-based guarantees with qualifiers for entry offers.

(4:05) - Double your money-back guarantee is bold/attention-grabbing.

(5:20) - Guarantee helps close sales; few people will take it.

(5:42) - Utilize guarantees in marketing materials and equip sales team.

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