The Biggest Mistake That Stopped Me From Getting Past $30M | Ep 412

Some mistakes can be right under your nose! Today, Alex (@AlexHormozi) breaks down the mistakes that businesses make that cause them to plateau, how to deal with negative word of mouth, setting modest expectations, and more! Note: don't trade the short-term sale at the expense of the long-term brand.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:39) - Outline business and 3 eventualities that impact margins.

(4:44) - Combat 3 eventualities, understand importance of sequences.

(7:56) - Create CX/Customer Success team to track time to value.

(10:23) - Increase expectation discrepancy, reduce negative word of mouth.

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