The 5 Phases of Content Marketing | Ep 429

No one starts by being amazing. Today, Alex (@AlexHormozi) talks about the five phases of content marketing, the objectives you're solving for each of these, and how to provide meaningful content to your audiences. Sometimes it’s about showing up no matter what, even if it means slow progress.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:43) - Content Marketing Phases: Create, Consistent Posting, Reliability, Regularity, Repurposing.

(4:10) - Key rules: No length limit, prioritize quantity. Alex details each phase.

(12:04) - Phases 3-5 focus on customer generation; 1-2 generate leads.

(17:56) - Talking points depend on expertise. Make engaging, informative content.

(19:04) - Core question: "Why listen? Why is it worth their time?" Honesty matters.

Follow Alex Hormozi’s Socials:

LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Mentioned in this episode:

Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap