Money Marketing Ratios | Ep 248

Man makes the money. Today, Alex (@AlexHormozi) talks about the three kinds of numbers and their relationships when looking at high-level businesses to invest in or partner with.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:59) - CAC & LTV: 1st number to look into.

(2:37) - Gross margin: basis for decisions & "30-day cash".

(4:16) - Relationships: LTV, 30-day Cash, and CAC.

(7:27) - Focus on 2 relationships: LTV to C ratio & 30-day cash to C ratio.

(9:22) - Goal: at least 3 times greater than CAC for viable business.

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