"They are way better, they'll stay longer, they will love you more.” Today, Alex (@AlexHormozi) discusses the importance of having a value ladder in gym ownership and implementing high ticket offers to maximize revenue per square foot. He also shares tips on finding and appealing to clients who are willing to pay for premium services.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:39) - Low-end offers create buzz and supplement sales.

(1:32) - High-ticket offers maximize revenue with fewer clients.

(3:32) - Charge more for front-end services to recoup costs.

(5:32) - Shorter or longer programs work for high-ticket offers.

(8:34) - Different pricing levels increase revenue and differentiation.

(11:55) - Rotate offers to guide clients and avoid saturation.

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