Attention is the New Oil | Ep 461

Get them hooked, get their attention. Today, Alex (@AlexHormozi) talks about how his multiple beliefs about personal branding and creating content were thrown out the window after seeing highly influential figures do it, how “attention” is the new “oil” in business, and the factors you need to get that attention from your audience.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(3:10) - Reality shift: Personal branding's power seen through influencers' success.

(8:29) - Attention, today's scarce resource; audience is the real output.

(16:07) - Long-term success requires significant patience in the game.

(34:12) - Huge success needs compounding, multiple leverage forms, time efficiency.

(39:23) - Personal branding: Offer value, not just self-focus; audience-centric.

(42:56) - Building personal brand: Sell values, ideals, not just products.

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