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BBC World Service


The programme that explains the present by exploring the past.


The Forum

When magazines first emerged, they were the preserve of an elite who could afford to pay for them. But as time went on, the cost of paper fell, printing technology became more streamlined, literacy improved and would-be publishers spotted an opportunity to connect with audiences hungry for information and entertainment.

Magazines found a place to appeal to all types of interest, in the same way that the internet does today. In their heyday they attracted some of the best writers such as Charles Dickens and Ernest Hemingway, sometimes acting as a vehicle to establish literary careers. Later magazines were to become the go-to place for quality photography and design.

Falling advertising revenues have largely contributed to the decline of printed magazines, as well as editions moving online. However some titles have found a way of reinventing themselves in the 21st century.

Iszi Lawrence is joined by a panel of guests to discuss the rise and evolution of magazines. Usha Raman is a professor in the Department of Communication at the University of Hyderabad in India, who began her career in magazines, writing and editing a variety of publications. She's also the owner and editor of a specialist magazine for teachers.

Samir Husni is the founder and director of the Magazine Media Centre in the United States. He's also written many books, including Inside the Great Minds of Magazine Makers.

And Tim Holmes is a former magazine editor, writer and until his retirement, leader for many years of the magazine journalism course at the University of Cardiff in the UK. We'll also hear from a variety of Forum listeners from around the world, who share their thoughts on magazines.

Produced by Fiona Clampin for BBC World Service.

(Photo: Newspapers and magazines on display at a newsstand on January 31, 2010 in Khan Market New Delhi, India. Photo by Rajkumar/Mint via Getty Images)

The unfolding history of the magazine

The speed with which cinema caught the public’s imagination is remarkable. The first film screenings took place in the 1890s and just two decades later, in the US alone there were thousands of nickelodeons and other spaces where you could watch a movie. Luxurious picture palaces followed soon after and not just in the West: some of India’s Art Deco cinemas are real feasts for the eyes. But the arrival of TV fundamentally changed our relationship with movie theatres and they have struggled to remain central to our film culture ever since.

Iszi Lawrence explores the 120-year development of movie theatres with film historian Professor Ross Melnick, Professor of Cinema Studies Daniela Treveri Gennari, cinematographer Hemant Chaturvedi who is documenting India’s historic cinema buildings, Chinese cinema researcher Professor Jie Li and World Service listeners.

(Photo: Kannappa Cinema, Padappai, Tamil Nadu. 2024. Credit: Hemant Chaturvedi)

Movie theatre magic

The quality of customer service can make or break a company. That has always been true but the kind of customer experience we now expect when things go wrong with our purchases is vastly different from what we wanted half a century ago. 1960s answering services, the new organisations managing calls on behalf of businesses, relied on a single technology: the telephone. Now a firm needs to offer its customers multiple ways to contact it. But which one should a company prioritise, especially in these financially straitened times? The latest AI-enabled chatbots? Well-trained, empowered people in call centres? Or something else entirely? And how do these changes impact customer service representatives, the people who actually deliver the service to us every day?

Iszi Lawrence discusses these questions with Jo Causon, CEO of the Institute of Customer Service in the UK; call centre researchers Professors Premilla D’Cruz and Ernesto Noronha from the Indian Institute of Management in Ahmedabad; Franco-American service designer Matthew Marino and World Service listeners.

(Photo: A woman in jeans interacting with virtual contact icons on a screen. Credit: Umnat Seebuaphan/iStock/Getty Images)

Customer service: The rise of the doom loop

Nostalgia is one of those complicated emotions: we long to be transported to a place or moment in the past that we have loved but at the same time feel sad that it has gone forever. It is also a bit of a slippery intellectual concept: regarded as a malady when the term was first coined in the 17th century, nostalgia is now thought to be benign or even mildly therapeutic. And beyond personal recollections, business uses it to sell all manner of things and some politicians skilfully deploy it to hide their real objectives. So what actually is nostalgia?

Iszi Lawrence explores the past and present of nostalgia with Dr. Agnes Arnold-Forster , author of Nostalgia: A History of a Dangerous Emotion, Prof. Krystine Batcho who devised the Nostalgia Inventory and Dr. Tobias Becker author of Yesterday, A New History of Nostalgia. We also hear WS listeners’ views on nostalgia.

(Photo: Vintage photographs with a dried rose. Credit: Alicia Llop/Getty Images)

What makes us nostalgic?

Airports: at their most basic level places to fly from to reach destinations near and far. And yet so much more. Iszi Lawrence and guests take a look at the evolution of airports, from their beginnings as military airstrips to the modern-day behemoths with their luxury shopping outlets, gardens and art galleries.

The early European airports were modelled on railway stations, as that was the only blueprint for a transport hub. The public became so enthralled by air travel that airports eventually became popular as destinations in themselves. Airports today are places filled with emotion: the scene of farewells and arrivals, as well as the stress of international travel in an age of terrorism.

Iszi is joined by cultural historian Alastair Gordon, author of Naked Airport: A Cultural History of the World’s Most Revolutionary Structure; Lilia Mironov, an architectural historian and air steward who wrote Airport Aura: A Spatial History of Airport Infrastructure; and architect and airport planner Su Jayaraman who teaches at the University of Westminster in London. Plus a range of Forum listeners from around the world contribute their personal experiences of airports.

Produced by Fiona Clampin for BBC World Service.

(Photo: John F. Kennedy International Airport, the TWA Flight Center, terminal 5, designed by Eero Saarinen. Credit: Lehnartz/ullstein bild/Getty Images)

How airports took off

What is the purpose of libraries in the era of the internet and AI? Whether at a school or in a community, libraries used to be key providers of information and enjoyment for many. But now, in a digital age, more books and periodicals are available online than even the biggest library can hold. If terabytes of text can now be stored on a single laptop, do we need to think differently about the way we access and navigate books? Could well-designed AI tools be trusted to make sense of this information abundance in a similar way that a good librarian can?

Rajan Datar discusses the past, present and future of libraries with Randa Chidiac, Director of Library Services at the American University in Dubai; Dr. Andrew Hui, Head of Literature Studies at Yale-NUS College in Singapore; and Brewster Kahle, computer engineer and digital librarian, founder of the Internet Archive and Wayback Machine. We also hear from World Service listeners.

(Photo: An artist's impression of a digital book. Credit: Alengo/Getty Images)

Libraries in the digital age

From Colombia to Vietnam and beyond, the US dollar is the currency in which much of international business is conducted, and which many people outside the US use as a means of exchange and a store of value. So how did a country with just over 4 percent of the world’s population come to dominate global banking and trade? When the position of the US dollar as the linchpin of global commerce was confirmed at the end of the Second World War, not everyone was happy with this state of affairs: the French soon spoke of the Americans having an ‘exorbitant privilege’. Did they have a point? And what of the more recent efforts to replace the Greenback with other currencies?
 
Iszi Lawrence follows the history of the US dollar from its origins to today with H W Brands Jr., Professor of history at the University of Texas at Austin; Barry Eichengreen, Professor of economics and political science at the University of California, Berkeley; Carola Frydman, Professor of finance at the Kellogg School of Management, Northwestern University in Evanston; Perry Mehrling, Professor of international political economy at the Pardee School of Global Studies, Boston University and World Service listeners.

[Photo: A roll of US dollar notes. Credit: Getty Images]

How the US dollar came to dominate the world

Where do charismatic personalities come from? Are they people born with special or even divine gifts? Or have they simply mastered a few effective techniques for cordial social interaction that anyone can learn? As business, entertainment and politics increasingly turn into popularity contests conducted through social media and TV, charisma seems to matter more and more: hence the proliferation of companies offering to teach aspiring leaders how to acquire it. But the influence that magnetic personalities can have on an audience long predates modern screen media: in 1896, a speech brimming with charisma earned one little-known young orator a not just a 20-minute standing ovation but also a US presidential nomination.

Iszi Lawrence explores the role of charisma in politics and business with Julia Sonnevend, Associate Professor of Sociology and Communications at The New School for Social Research in New York and author of Charm: How Magnetic Personalities Shape Global Politics; John Antonakis, Professor of Organizational Behaviour in the Faculty of Business and Economics of the University of Lausanne, and co-author of a political charismometer that predicts US presidential elections among other things; Jeremy C. Young, historian of political culture and social movements, author of The Age of Charisma: Leaders, Followers, and Emotions in American Society; as well as World Service listeners.

(Photo: Smiling businessman in discussion. Credit: Thomas Barwick/Getty Images)

The seductive dance of charisma

When the writer Sir Arthur Conan Doyle killed off his most famous literary creation, Sherlock Holmes, readers were so angry that thousands cancelled their subscriptions to the magazine in which the stories appeared. The editor and Conan Doyle himself were overwhelmed with letters from a furious public - fans who instead of accepting the death of their favourite fictional character then started to write and share their own stories featuring Holmes. They eventually formed clubs and appreciation societies, brought together by a common interest.

This practice is something we recognise today across the globe. In areas as diverse as sport, music, film and TV (to mention just a few), fans are not just passive consumers as the recent activities of Swifties (Taylor Swift fans) demonstrate. They’re actively engaged, creating content of their own and connecting with others to nurture a shared identity. The internet has made that easier than ever before, with fans now using their platform to influence political discourse too.

Iszi Lawrence discusses the history and inexorable rise of fandom, with guests Paul Booth, Professor of Media and Pop Culture at DePaul University in Chicago in the United States; Areum Jeong, Assistant Professor of Korean Studies at Arizona State University in the US and Corin Throsby from the University of Cambridge in the UK, whose research focuses on Romantic literature and early celebrity culture. 
The programme also includes contributions from Julian Wamble, Assistant Professor of Political Science at George Washington University and the creator of Critical Magic Theory: An Analytical Harry Potter Podcast, and listeners around the world share their fan stories.

Produced by Fiona Clampin for the BBC World Service.

(Photo: Fans wait to pay for items of merchandise as they visit a pop-up store of South Korean K-pop sensation BTS. Credit: ANTHONY WALLACE/AFP via Getty Images)

The rise of fans and fandom

Jewellery can enthral us in many ways: it can delight, inspire and uplift us or it can transport us to the place where we acquired it. It can also make us avaricious or jealous. But why? What explains our enduring fascination with shiny metal and colourful stones?

Iszi Lawrence is joined by Dr. Emily Stoehrer, Senior Curator of Jewelry at the Boston Museum of Fine Arts and author of several books on American jewellery and fashion; Dr. Petra Ahde-Deal, a Finnish gemmologist and jeweller who currently lectures at the University of Gothenburg in Sweden and at the DIS Study Abroad Program in Copenhagen; Emefa Cole, jewellery maker originally from Ghana who is also the Curator of Diaspora Jewellery at the Victoria and Albert Museum in London; Mansi Rao, Curator of the South Asia Collection in Norwich and World Service listeners.

Some of the questions discussed include: gold has been the top choice both for jewellery makers and for buyers in many cultures all over the world. But there are similar metals which are more scarce - and more expensive - than gold, so it’s not exclusivity that makes it popular. And why do men wear flamboyant jewellery at some Indian weddings? 

(Photo: Gold Indian wedding bracelet. Credit: Neha S/Getty Images)

The enduring allure of jewellery

In Norse mythology, Valkyries were women who went out into battles to choose the slain warriors who deserved to be in Valhalla, Odin’s place in Asgard, to carry on fighting in preparation for the final apocalyptic confrontation of Ragnarok, between gods and giants. Fighters would see the Valkyries flying through the air or riding on horses, with shields and helmets, some saving the lives and ships of those they favoured, some causing death to those they disliked. These stories of Valkyries and Valhalla offer insights into the lives and values of the people who told them, with the possibility that human women went into battle too.

Bridget Kendall is joined by Sif Rikhardsdottir, Professor and Chair of Comparative Literature at the University of Iceland, Marianne Hem Eriksen, Associate Professor of Archaeology at the Museum of Cultural History, University of Oslo in Norway, and Judith Jesch, Professor of Viking Studies at the University of Nottingham, in the UK.

(Picture: Illustration from The Rhinegold and the Valkyrie, 1910. Artist: Arthur Rackham Credit: Historica Graphica Collection/Heritage Images/Getty Images)

Valkyries: Fierce women of war

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