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DOAC

I was a broke, university dropout, at 18 I built an industry leading social media marketing company, and at 27 I resigned as CEO. At 28 I co-founded Flight Story – a marketing and communications company, and thirdweb - a software platform, making it easy to build web3 applications. I then launched private equity fund, Flight Fund, to accelerate the next generation of European unicorns. During this time I decided to launch 'The Diary Of A CEO' podcast with the simple mission of providing an unfiltered journey into the remarkable stories and untold dimensions of the world’s most influential people, experts and thinkers.

If you enjoy the show, please hit the follow button! That's a small way you can help us carry on doing this, thank you for listening.

My New Book: https://g2ul0.app.link/DOAC
IG: https://www.instagram.com/steven
LI: https://www.linkedin.com/in/stevenbartlett-123

The Diary Of A CEO with Steven Bartlett

She was trained to read minds, spot lies, and face danger - here’s what former Secret Service Agent Evy Poumpouras learned from protecting the world’s most powerful leaders

Evy Poumpouras is a former Special Agent with the U.S. Secret Service. She is the author of the bestselling book, ‘Becoming Bulletproof: Protect Yourself, Read People, Influence Situations, Live Fearlessly’ and co-host of Bravo’s TV competition series ‘Spy Games’. 

In this conversation, Evy and Steven discuss topics such as, the dangers of getting easily offended, why you should stop asking people’s opinions, the top body language mistake that makes you look weak, and Evy’s ‘I’m not special’ hack for success. 

00:00 Intro
02:13 What Is Evy Doing for People?
03:42 What Do People Come to Evy For?
04:05 People Sabotage Themselves
05:38 Lie Detecting
07:01 How Do We Start to Become Mentally Strong?
09:31 The People You Associate With Can Impact You
12:35 Observe Your Opponent, Don't Listen to Them
16:22 How Does Steven Pick People?
22:11 Living Fearlessly
24:29 Making Decisions Will Increase Your Confidence
28:42 How to Stop Others From Controlling Your Life
34:56 Making Decisions
37:01 How to Make Progress in Your Life or Career
40:12 Reliving Your Pains Makes You Feel High
43:25 Sexism in the Secret Service
52:05 How to Make Rational Decisions
57:08 What to Do When People Are Not Treating You Well
01:02:00 Being Bullied in a Work Environment
01:08:14 What I Learned About Bullies as a Secret Agent
01:12:59 How to Stop Being Prey for a Predator
01:20:44 Can Someone's Life Be Determined by the Way They Speak?
01:22:34 Ads
01:23:33 The Importance of Gesticulating With Your Hands
01:28:08 Can You Fake Your Body Language?
01:36:28 What's Step 1 to Becoming That Person When I'm Not?
01:42:15 Do You Have to Go Through Difficult Times to Learn?
01:47:11 The Hack of Knowing You're Not Special or the Only One
02:00:59 Ads
02:03:02 People Don't Want to Be Victims Anymore
02:07:52 Should We Make People Like Us?
02:09:43 The Importance of Being Authentic
02:11:50 Why Rejection Is the Way to Resilience
02:14:19 The Four Communication Styles
02:25:31 Emotion in the Police Workforce
02:27:40 Switching Styles During Interviews

Follow Evy: 
Instagram - https://bit.ly/4gU6Pxo 
Twitter - https://bit.ly/4hJDgzW 
Website - https://bit.ly/4hHHQia 
YouTube - https://www.youtube.com/@evypoumpourasofficial
Evy’s BBC Maestro Course - https://bit.ly/43dx1zZ 

You can purchase Evy’s book, ‘Becoming Bulletproof: Protect Yourself, Read People, Influence Situations, Live Fearlessly’, here: https://amzn.to/4gMEv09 

Evy’s BBC Maestro Course - https://bit.ly/43dx1zZ

Watch the episodes on Youtube - https://g2ul0.app.link/DOACEpisodes 

My new book! 'The 33 Laws Of Business & Life' is out now - https://g2ul0.app.link/DOACBook 

You can purchase the The Diary Of A CEO Conversation Cards: Second Edition, here: https://g2ul0.app.link/f31dsUttKKb 

Follow me:
https://g2ul0.app.link/gnGqL4IsKKb

Sponsors:
Linkedin Jobs - https://www.linkedin.com/doac
PerfectTed - https://www.perfectted.com with code DIARY40 for 40% off
Vanta - https://vanta.com/steven
Learn more about your ad choices. Visit megaphone.fm/adchoices

Former Spy: If You’re Easily Offended, You’re Easily Manipulated! Psychological Trick That Makes People Respect You! This 1 Trick Catches A Lie In Seconds!

World Renowned Fatherhood Expert Dr Anna Machin reveals the #1 lie about monogamy, how cheating hijacks human brains, and the evolutionary truth behind love, trust, and fatherhood!

Dr Anna Machin is an evolutionary anthropologist and relationship scientist known for her groundbreaking research on human connection, love, fatherhood, and attachment. She is also the author of books such as, 'Why We Love: The New Science Behind Our Closest Relationships'.

She explains:

 
How cheating activates your brain’s reward system like an addiction.

 
Why modern men are in emotional crisis and how society is breaking them.

 
The hormonal reason you fall for the wrong person again and again.

 
How your DNA, oxytocin, and dopamine shape who you love and trust.

00:00 Intro 

02:31 Why Love Is the Core of Being Human 

07:29 The Forgotten Role of Fathers 

09:26 Individualism and the Current State of Love 

15:00 Women Find Their Right Partner by Smelling Them 

20:37 Testosterone Is Linked to Success in Men 

22:07 How to Increase Your Attractiveness (Backed by Science) 

26:39 Never Say This on a Date 

27:52 Are “Icks” Red Flags We Should Listen To? 

30:14 We’ve Got Too Many Dating Options 

34:01 Monogamy and Polyamory 

40:23 Why People in Polyamorous Relationships Hide It 

42:05 Are We All Pretending to Be Monogamous? 

43:25 Why the First 1000 Days Are Critical for a Baby 

49:10 Rough and Tumble: The Parenting Technique Everyone Should Teach 

52:06 How Your Brain and Body Change When Becoming a Dad 

54:41 Why Some Dads Don’t Instantly Bond With Their Kids 

58:38 Mental Health Issues From Lacking a Father Figure Early On 

1:02:16 Implications of an Absent Mother 

1:11:24 Biological Fathers vs. Father Figures 

1:12:57 Father Figures in Lesbian Couples 

1:15:04 Are Parents Needed in the First Two Years? 

1:21:27 The Optimal Scenario to Raise a Child 

1:26:19 How Dads Can Bond With Their Newborns 

1:30:02 Love Drugs 

1:38:51 Understanding Attachment Styles 

1:43:14 Is Modern Society Pushing Us Toward a Specific Attachment Style? 

1:44:36 Doomscrolling on Dating Apps? This Is Your Attachment Style 

1:47:43 How to Change Your Attachment Style 

1:51:41 How ADHD May Impact Your Love Life 

1:57:48 Do People With ADHD Cheat More Often? 

2:01:59 How to Contain Your Impulses 

2:03:18 Sex Life and Neurodivergence 

2:04:04 Relationships as the Biggest Factor in Health and Longevity 

2:10:20 What Happens to the Brain When It's in Love 

2:14:23 When Did You Feel Like You’d Made It?

Follow Dr Anna:

Instagram - https://bit.ly/45ElU4p

Website - https://bit.ly/3GcTT9S 

You can purchase Dr Anna’s book, ‘Why We Love: The New Science Behind Our Closest Relationships’, here: https://bit.ly/3GjfOfo 

You can purchase Dr Anna’s book ‘The Life of Dad: The Making of a Modern Father’, here: https://bit.ly/4lbtE2A 

Get your hands on the Diary Of A CEO Conversation Cards here: https://bit.ly/conversationcards-mp 

Get email updates: https://bit.ly/diary-of-a-ceo-yt 

Follow Steven: https://g2ul0.app.link/gnGqL4IsKKb 

Sponsors: 

KetoneIQ - Visit https://ketone.com/STEVEN for 30% off your subscription order

Shopify - https://shopify.com/bartlett 
Learn more about your ad choices. Visit megaphone.fm/adchoices

World Expert on Fatherhood & Love: The Truth About Monogamy, Breakups & The Science of Love! Dr. Anna Machin

In this Moments episode, Dr. Chris Van Tulleken (the Junk Food Doctor) delves into the complexities of foods labelled as "healthy." He explores how certain food products, from diet sodas to breakfast cereals, might not be as beneficial as they're marketed to be, suggesting that the food industry's labelling tactics could influence consumer choices. Tune in to gain insight into how you can be more mindful of your food choices, starting today.

Listen to the full episode here -

Spotify: https://g2ul0.app.link/Vlc73NVEHUb

Apple: https://g2ul0.app.link/fZJ9EW0EHUb

Watch the Episodes On YouTube - https://www.youtube.com/c/%20TheDiaryOfACEO/videos
Learn more about your ad choices. Visit megaphone.fm/adchoices

Most Replayed Moment: The Truth Behind "Healthy" Food Labels - Dr. Chris Van Tulleken

Gabor Mate is a multi-bestselling author and a world leading expert on trauma and how it effects us throughout our whole lives. A holocaust survivor and a first generation immigrant, Gabor’s knowledge and wisdom on the scars trauma leaves behind is deep and drawn from personal experience. 
In a conversation that unlocks the answers to people’s most burning questions about trauma, mental health, ADHD, and the hidden hardwire of our brain, Gabor brings us one step closer to really knowing ourselves and our inner urges. Gabor’s voice, both literally and in terms of what he has to say, is like a balm for anyone who’s mental health has ever caused them worries. Gabor has been through things few of us can ever imagine, and his insights are those few of us could ever have thought of before.

Gabor:
Instagram - https://bit.ly/3zLZvRK
Twitter - https://bit.ly/3E7nca4 

Follow me:
https://beacons.ai/diaryofaceo
Learn more about your ad choices. Visit megaphone.fm/adchoices

Gabor Mate: The Childhood Lie That’s Ruining All Of Our Lives

What if you were told that there is a secret language that makes up 98% of your communication? Impacting your work, socialising, and romantic life

 Vanessa Van Edwards is the founder of ‘Science of People’, which gives people science-backed skills to improve communication and leadership. She is also the bestselling author of ‘Captivate: The Science of Succeeding with People’ and ‘Cues: Master the Secret Language of Charismatic Communication’. 

In this conversation, Vanessa and Steven discuss topics such as, why your resting face matters, the 3 science-backed tricks for confidence, the best gestures for building trust, and how to spot a liar fast. 

00:00 Intro
01:45 The Crucial Role of Cues for Success
03:16 I'm a Recovered Awkward Person
05:07 What's an Ambivert?
07:00 One Word That Can Change the Way People Think
09:11 The Most Fundamental Skill to Invest In
12:13 The Resting B*tch Face Effect
15:33 Do Not Fake Smile!
18:00 The 97 Cues to Be Warm and Competent
21:15 The Formula to a Perfect Conversation
24:09 Science Reveals Why Some People Are Extremely Popular
28:06 Message People Telling Them This...
32:53 The Luck Experiment
34:36 Being Around Successful People Is Contagious
41:26 The Importance of Hand Gestures
43:10 Hand Tricks to Be Liked
53:46 The Scientific Formula to Be More Charismatic
56:19 The Danger Zone of Being Too Warm or Competent
58:16 The Power Cues
1:07:26 How to Spot a Liar
1:14:54 If You've Been Told You're Intimidating, Do This
1:18:09 Don't Let Anyone Use This With You
1:21:16 The 6 Questions to Connect With Someone
1:33:52 Leaning Too Much Towards Someone...
1:38:34 How to Greet Someone
1:49:13 How to Master Messaging
1:54:12 Personal Branding
1:58:32 Improve Your Dating Life With These Tips
2:03:58 Body Language and Brain Connection
2:06:05 Are You Awkward? Watch This
2:09:45 How to Get Someone to Approach You
2:14:39 How to Make Friends as an Adult
2:18:28 AirPods Are Killing Friendships
2:21:48 Ads
2:22:39 How to Spot a Liar (Repeat Topic)
2:28:36 Toxic Relationships
2:31:06 How to Start a Conversation With a Stranger
2:35:32 How to Get Started With All This Knowledge

Follow Vanessa:
Instagram - https://g2ul0.app.link/cm3A7r1O6Ob 
Twitter - https://g2ul0.app.link/IVgMiQ3O6Ob 
Science of People - https://g2ul0.app.link/5LJ8mO5O6Ob 

You can access the images mentioned, here: https://linktr.ee/diaryofaceostudies 

You can purchase Vanessa’s book, ‘Cues: Master the Secret Language of Charismatic Communication’, here: https://g2ul0.app.link/HjfkOgZO6Ob 

Watch the episodes on Youtube - https://g2ul0.app.link/DOACEpisodes 

My new book! 'The 33 Laws Of Business & Life' is out now - https://g2ul0.app.link/DOACBook 

You can purchase the The Diary Of A CEO Conversation Cards: Second Edition, here: https://g2ul0.app.link/f31dsUttKKb 

Follow me:
https://g2ul0.app.link/gnGqL4IsKKb

Sponsors:
Shopify - https://shopify.com/bartlett
ZOE - http://joinzoe.com with code BARTLETT10 for 10% off
Colgate - https://www.colgate.com/en-gb/colgate-total
Learn more about your ad choices. Visit megaphone.fm/adchoices

The Body Language Expert: Stop Using This, It’s Making People Dislike You, So Are These Subtle Mistakes! Your Resting Face Matters & How To Fix It!

From rock bottom to Navy SEAL, and then to storytelling YouTube star from John Ballen to MrBallen, he reveals what it takes to reimagine your life's path

 John Ballen, best known as MrBallen, is a former US Navy SEAL and founder of Ballen Studios. He is the host of the ‘MrBallen Podcast: Strange, Dark & Mysterious Stories’ and author of the book ‘MrBallen Presents: Strange, Dark & Mysterious: The Graphic Stories’. 

In this conversation, John and Steven discuss topics such as, the 5 words that transformed John’s life, the benefits of storytelling, why he was disowned by the SEAL’s, and how to turn your life around in 2025.

(00:00) Intro
(02:13) Becoming MrBallen
(10:25) The Self-Awareness to Take Responsibility Changed Me
(15:09) How You React After Making Mistakes Changes Everything
(16:54) What Is the Navy SEALs?
(19:31) How Long Is Navy SEAL Training?
(23:15) The Difference Between Those Who Made It or Not
(27:18) The Mentality of MrBallen Before and After SEAL Training
(30:02) Hitting Rock Bottom
(33:03) Advice for People Who Feel Stuck
(36:33) I Almost Died: Finding Your True Motivation
(39:54) Retiring Due to War PTSD
(45:44) I Was Dishonored by the Navy SEAL Community
(49:26) I Crossed the Line...
(01:01:33) What Happened to Those Nine Hikers
(01:03:45) Advice to Discover What Motivates You
(01:07:09) The Best Things in Life Are on the Other Side of Fear
(01:14:34) Dealing With People Hating What I Love Doing
(01:18:54) Will You Stop Being MrBallen?
(01:21:26) What Would Make You Leave MrBallen Behind?
(01:25:49) Finding the Next Thing to Check Off Your List
(01:27:29) Dealing With PTSD and Alcoholism
(01:34:03) Coming to Terms With Everything I Did
(01:36:52) Your Demons and Therapy
(01:38:45) The Only Way to Cope With Your Demons
(01:41:03) Ads
(01:42:07) Reconciling With My Dad
(01:46:02) How to Help Men Experiencing Mental Health Issues
(01:50:30) How to Be a Great Storyteller

Follow John: 
Instagram - https://bit.ly/3BjQjbv 
Twitter - https://bit.ly/3Bd3evX 
MrBallen YouTube - https://bit.ly/4irOnhN 
Ballen Studios Website - https://bit.ly/3ZzRv2A 
MrBallen Podcast - https://spoti.fi/49xFsY0 

You can purchase John’s book, ‘MrBallen Presents: Strange, Dark & Mysterious: The Graphic Stories’, here: https://amzn.to/4g7fq0p 

🚀The 1% Diary is live - and it won’t be around for long, so act fast! https://bit.ly/1-Diary-Megaphone-ad-reads 

Watch the episodes on Youtube - https://g2ul0.app.link/DOACEpisodes 

My new book! 'The 33 Laws Of Business & Life' is out now - https://g2ul0.app.link/DOACBook 

Follow me:
https://g2ul0.app.link/gnGqL4IsKKb

Sponsor:
PerfectTed - https://www.perfectted.com with code DIARY40 for 40% off
Learn more about your ad choices. Visit megaphone.fm/adchoices

MrBallen (Former Navy SEAL): I Wasn't Sleeping, I Became A Raging Alcoholic! I Was Disowned By The SEALS! This Will Turn Your Life Around In 2025!

In this moment, Greg Hofman former CMO of Nike explores how the brand’s bold strategies helped the brand become an iconic global powerhouse. He shares practical lessons on building a strong brand identity, connecting with audiences, and leveraging creativity to drive business success.

Head to https://www.linkedin.com/doac24 to claim your credit.

Watch the Episodes On Youtube - https://www.youtube.com/c/%20TheDiaryOfACEO/videos

Greg: https://www.themodernarena.com/about
Learn more about your ad choices. Visit megaphone.fm/adchoices

Most Shared Clip: Inside Nike’s Branding Genius: Lessons for Building an Iconic Brand: Greg Hoffman

Reid Hoffman is the Founder of LinkedIn, founding member of Paypal, early investor in Airbnb And Facebook.He is the co-host of the ‘Possible’ Podcast and best-selling author of books such as, ‘Masters of Scale’ and ‘Blitzscaling’. 

In this conversation, Reid and Steven discuss topics such as, why passion isn’t enough for success, the truth about the PayPal Mafia’s success, why Reid stepped back from LinkedIn, and how to adapt to an AI world. 

00:00 Intro
02:16 How Have You Managed to Be So Successful?
07:34 What Did You Want to Be When You Were Growing Up?
08:46 Why Was Being Born in Stanford Hospital So Relevant to Your Story?
15:27 Self-Awareness as an Entrepreneur
17:38 Should Everyone Try to Be an Entrepreneur?
25:45 How Do I Know If My Business Is Good or Not?
37:06 What Was LinkedIn Like When It First Started?
39:09 Why Were So Many Successful People from the PayPal Mafia?
42:23 The Importance of Sales
49:11 How Important Is Hiring in Business?
55:16 What Are the Different Types of Entrepreneurs?
57:43 Elon Musk’s Approach to Business
01:03:17 Work-Life Balance in Startups
01:08:24 Stepping Back as CEO for LinkedIn
01:12:18 How Does Life Change When You Become a Billionaire?
01:13:58 Political Stance as a Billionaire
01:18:11 Trump’s Redeeming Qualities
01:22:32 The Shift Towards Freedom of Speech
01:25:02 Freedom of Speech as X
01:33:03 What Do You Think Social Media Will Become in the Next Decade?
01:37:58 How Should the Average Person Be Approaching AI?
01:40:12 Is the Gloom Around AI Warranted?
01:50:23 What Should the Everyday Person Be Doing with AI?
01:58:40 How Do We Learn About AI?
02:00:22 Your Early Investment in OpenAI
02:01:45 How Important Is Networking?
02:02:30 Underappreciated Qualities for a Good Entrepreneur
02:05:58 The Qualities You Look for in an Entrepreneur
02:15:21 What Is Happiness to You?
02:19:08 Marriage and Entrepreneurship
02:20:55 Should All Entrepreneurs Be Moving Fast to Build a Company?
02:28:51 How Should You Be Viewing Risk?
02:31:56 How Do We Know When to Quit?
02:34:25 LinkedIn’s Deck
02:37:44 Are You Still Interested in Building Companies?
02:40:17 Are There Any Unchecked Boxes?
02:42:28 Last Guest’s Question

Follow Reid: 
Twitter - https://bit.ly/3OVphKO 
YouTube - https://bit.ly/3OSw33O 
Website - https://bit.ly/3ZP4GxT 
Podcast - https://g2ul0.app.link/IqXyrFoeiPb 

You can pre-order Reid’s book, ‘Superagency: What Could Possibly Go Right with Our AI Future’, here: https://g2ul0.app.link/6iAtlcEeiPb 

Get your hands on the brand new Diary Of A CEO Conversation Cards here: https://appurl.io/iUUJeYn25v

Watch the episodes on Youtube - https://g2ul0.app.link/DOACEpisodes 

My new book! 'The 33 Laws Of Business & Life' is out now - https://g2ul0.app.link/DOACBook 

You can purchase the The Diary Of A CEO Conversation Cards: Second Edition, here: https://g2ul0.app.link/f31dsUttKKb 

Follow me:
https://g2ul0.app.link/gnGqL4IsKKb 

Sponsors:
Linkedin Ads - https://www.linkedin.com/doac24
Learn more about your ad choices. Visit megaphone.fm/adchoices

Reid Hoffman, LinkedIn Founder: It’s Time To Quit Your Job When You Feel This! Selling LinkedIn For $26 Billion Taught Me This About Life! Trump Is Going To Punish Me!

The world is becoming increasingly stressed and anxious, according to Oprah's life coach the solution to coping with modern times involve changing your brain

Dr Martha Beck is a Harvard-trained sociologist and founder of the ‘Wayfinder Life Coach Training’ platform. She is host of the podcast ‘The Gathering Room’ and bestselling author of books such as, ‘The Way of Integrity: Finding the Path to Your True Self’.

In this conversation, Dr Martha and Steven discuss anxiety, lying, how to fix childhood trauma, how to feel peace again, and the real reason anxiety levels are skyrocketing. 

00:00 Intro
02:17 What Are You Aiming to Do With All Your Work?
05:12 What Is the Shift You're Predicting?
07:58 Who Are You in Terms of Your Qualifications?
10:24 Who Have You Worked With?
15:03 Why Did You Decide to Write a Book About Anxiety?
21:24 What Do We Need to Know About the Brain to Understand This All?
27:02 How Would I Switch Away From My Anxiety State Into My Creative State?
35:09 [Empty Timestamp – Possible Edit Note]
40:32 A Three-Step Process to Alleviate Anxiety on a Daily Basis
42:42 We Have to Be Gentle With Ourselves
47:23 The Anxiety Spiral
48:42 Car Horn [Noise Interruption]
53:51 What's Your View on the Suffering Between Men and Women?
58:09 Why Are Young Men Killing Themselves at Alarming Rates?
1:02:29 Your Experiences Growing Up
1:04:35 Facing Abuse as a Child
1:09:34 My Mum Knew He Was Abusing Me
1:15:16 Did Anything Happen to Them?
1:16:08 Forgiveness
1:16:24 Always Wanted to End My Life
1:18:01 Lying Makes You Weak
1:23:35 How Do We Find Our Meaning and Purpose?
1:25:55 What If You Don't Want to Do Something but Feel Like You Have To?
1:28:04 What Is Freedom?
1:30:06 How Different Is the Martha at 32 to Now?
1:36:11 This Light You Saw in Surgery
1:39:31 Why Did Truth Emerge From That?
1:44:10 How Do You Know What Your True Nature Is?
1:45:47 The Grieving Process
1:47:05 Being True About Your Sexuality
1:54:38 What Are the Lies We're Sold About Meaning and Purpose?
1:59:09 Advice for Someone Who Can't Find Their Purpose in Life
2:03:46 How Has the Internet Messed This All Up?
2:10:49 The Last Guest's Question

Disclaimer: Advice regarding mental health concerns should always be sought from certified and qualified professionals.

Follow Dr Martha: 
Instagram - https://g2ul0.app.link/5Le3Vr1uqPb 
Twitter - https://g2ul0.app.link/JCbAdi3uqPb 
Website - https://g2ul0.app.link/unTVO56uqPb 

Studies & sources mentioned
marthabeck.tiiny.co

You can pre-order Dr Martha’s book, ‘Beyond Anxiety: Curiosity, Creativity and Finding Your Life’s Purpose by Martha Beck’, here: https://g2ul0.app.link/KVHfpHdvqPb 

Watch the episodes on Youtube - https://g2ul0.app.link/DOACEpisodes 

My new book! 'The 33 Laws Of Business & Life' is out now - https://g2ul0.app.link/DOACBook 

You can purchase the The Diary Of A CEO Conversation Cards: Second Edition, here: https://g2ul0.app.link/f31dsUttKKb 

Follow me:
https://g2ul0.app.link/gnGqL4IsKKb 

Get your hands on the brand new Diary Of A CEO Conversation Cards here: https://appurl.io/iUUJeYn25v
ZOE - http://joinzoe.com with code BARTLETT10 for 10% off
Learn more about your ad choices. Visit megaphone.fm/adchoices

Dr. Martha Beck (Oprah's Life Coach): I Nearly Died, So I Stopped Lying! Why You're Anxious & How To Fix It! Fix Your Childhood Trauma!

In this episode, you'll learn how Charlie Sloth, renowned DJ and music entrepreneur, stays true to his values whilst building and scaling a global brand. Featuring tough decisions, lessons on authenticity, and the role of integrity in creating a successful brand.

Head to https://www.linkedin.com/doac24 to claim your credit.

Listen to the full episode here -

Spotify- https://g2ul0.app.link//TIVYc9ZjNu
Apple - https://g2ul0.app.link//eF0IPuWwsPb

Watch the Episodes On Youtube - https://www.youtube.com/c/%20TheDiaryOfACEO/videos

Learn more about your ad choices. Visit megaphone.fm/adchoices

Highlight: The Fire In The Booth That Would Have Destroyed My Brand: Charlie Sloth

Rory Sutherland is the author of Alchemy, a senior advertising executive, and the man who understands why some ideas connect with people and some ideas don’t. He’s a columnist, an innovator and a trailblazer in the world of marketing and advertising.
Rory doesn’t have time for business platitudes, but rather looks for the unconventional crazy ideas that really stand out. This is why he devoted years of his life to looking at business from a human behavioural perspective, to understand not just why people should do things, but why they actually do them.
Rory always seeks out the outlier and the unexplainable phenomena. He’s become an expert on why certain emotional triggers cause us to behave irrationally, how you can be aware of yourself when you aren’t making smart decisions, and how you can deploy those triggers when you’re trying to sell something yourself. Rory blessed us with his one of a kind knowledge to make this one of the most memorable conversations we’ve had with an author for a while.

Topics:

The concept of how we value things

Recursive Trends

The brain's marketing function: Signalling

technology making location irrelevant

making something bad to give it value

Scarcity of product

personalisation

how to deliver a product to the world

Why business are focusing on the wrong thing

Personal branding

Why do you think you successful

The last guest question

Rory’s book:
⁠https://www.amazon.co.uk/Alchemy-Surprising-Power-Ideas-Sense/dp/0753556529⁠

Follow Rory:
Twitter: https://twitter.com/rorysutherland

Follow me:
﻿https://beacons.ai/diaryofaceo
Learn more about your ad choices. Visit megaphone.fm/adchoices

The Marketing Secrets Apple & Tesla Always Use: Rory Sutherland

Lyt når som helst, hvor som helst

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