An Insider’s Perspective of LPL Strategic Wealth Services: A “Modern” Supported Independence Model

A conversation with Kimberly Sanders – SVP Advisor Solutions, LPL Strategic Wealth Services

Overview

Kimberly Sanders, Senior Vice President of Advisor Solutions for LPL Strategic Wealth Services discusses the evolution of the supported independence space and dives into how models like LPL’s address the changing needs of advisors and their clients. Kimberly also helps to answer the question: What drives an advisor’s decision of one model vs. another in an industry landscape replete with just about every option under the sun?

Listen in…

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About this episode…

In our last episode, Josh Brown of NorthEnd Private Wealth shared his extraordinary journey—a decision in April of 2021 to leave Merrill and build an independent business with a new entry in the supported independence space: LPL Strategic Wealth Services.

Josh’s decision begs the question: What drives an advisor’s decision of one model vs. another in an industry landscape replete with just about every option under the sun?

To help answer that question and others, Louis Diamond welcomes Kimberly Sanders, the Senior Vice President of Advisor Solutions for LPL Strategic Wealth Services.

Kimberly shares an insider’s perspective on the evolution of the supported independence space – not only from her role at LPL but also the knowledge and experience she brings from her previous work with Schwab Advisor Services – and dives into how models like LPL address the needs of advisors, including:

• The drivers behind the growth of independence—and how supported models have answered the callof a changing advisor mindset.

• The value advisors see in supported independence—and why it often wins over building a standalone RIA from scratch.

• The recent expansion of independent models—and how LPL’s solution compares to others in the space.

• The types of advisors attracted to supported independence—and how wirehouse teams are responding to this new entry.

• The roadmap for growth of the model—and what Kimberly foresees as the real opportunity that advisors have in the changing environment.

The world of options available to advisors seems to be growing almost daily. As Kimberly describes it, the independent space has taken another evolutionary leap and is now in the “third wave”—providing options for entrepreneurial advisors who have the desire for greater freedom and flexibility but also want maximum efficiency. And models like LPL Strategic Wealth Services are answering that call and then some. Listen in to learn how.

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Kimberly Sanders

Senior Vice President

Advisor Solutions, Strategic Wealth Services

Kimberly Sanders, Senior Vice President, Advisor Solutions at LPL Financial, leads LPL Strategic Wealth Services, a modern supported independence solution that enables advisors and business owners to build and grow their firms according to their vision. In this role, Kimberly oversees a seasoned management team that enables advisors to optimize on LPL’s relationships, resources, and services to build equity in their brand and business so advisors can continue to thrive.

Prior to LPL, Kimberly served RIA clients and prospects at Schwab Advisor Services, providing business consulting to support the custodian’s existing and potential clients. She spearheaded Schwab’s entree into consulting to the startup market, collaborating with C-suite clients to guide the development of profitability programs, strategies, and succession plans.

Kimberly holds a Master of Business Administration in Finance from the W.P. Carey School of Business at Arizona State University and a Bachelor of Science in Business Administration and Finance from the University of Arizona.

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