Marketing's Blind Spot with Zoom's CMO Kim Storin

Chad & Cheese go full rebel mode with Kim Storin, the marathon-running, transformation-junkie CMO at Zoom, who just unleashed the company's biggest brand campaign ever: "Zoom Ahead." Featuring SNL's Bowen Yang in a hilarious workplace uprising (written and produced by Colin Jost's No Notes agency), the spot is a love letter to frustrated users everywhere—lampooning clunky competitors while reminding the world why people actually love Zoom.

Kim dishes on reigniting that pandemic-era passion, pivoting from IT buyers to everyday users, embedding groundbreaking AI into workflows, expanding beyond meetings (hello, contact centers, events, and the fresh Bright Hire acquisition for recruiting), and fighting the short-term "coin-operated" mindset with real long-term brand building.

She talks partnering with the C-suite for true ROI, the rise of "human-in-the-loop" over AI slop, empowering employees as brand evangelists, and why trust and customer-centric stories trump CEO monologues every time.

Raw, strategic, and packed with insights for anyone in HR tech or marketing—this episode is a masterclass in keeping an iconic brand human in an AI world.