For over 25 years, Ralph Greene has been an innovative force with some of the world's most exciting sports and brand enterprises. During Ralph’s 21-year career at Nike, he was at the forefront of some of the most dominant stories in Nike and sports history. Highlights include strategizing and executing "All-School" NCAA sponsorship deals, signing Tiger Woods, Lebron James, and Kobe Bryant. Ralph also ignited an international "wave" into the NBA with the identification and signing of Yao Ming, Tony Parker, and Dirk Nowitzki. Ralph recently launched Columbia Consulting Group and is working with some of the top global sports and brand enterprises. Ralph is also a principal in Oregon Sports Angels – an investor fund on the west coast. In this episode, Ralph reveals how fostering relationships and developing trust led to some of the most iconic apparel deals in sports history. Ralph also gives us behind the scenes access to the inner workings of how the NBA exploded its international footprint. ------------------ ABOUT THE BLUEPRINT PODCAST: Dr. Erik Korem’s podcast “The BluePrint" focuses on High Performance - a science-based, holistic process of achieving excellence in every field. He explores the methods and mindsets that build and sustain High-Performing humans through his experience as a sports scientist working with the NFL, Olympians and other elite athletes. In The BluePrint, he invites athletic champions, entertainers, entrepreneurs, and other exceptional people to discuss their resilience through struggles and triumphs while educating and motivating listeners about their High-Performance Journey. Dr. Erik Korem is a High-Performance pioneer on a mission to help The BluePrint listeners learn how to use stress to perform at their best across a number of fields. He has implemented sports science and athlete tracking technologies with collegiate and professional football teams, working with the NFL, Power-5 NCAA programs, gold medal Olympians, Nike, and the United States Department of Defense. Dr. Erik Korem is also an expert in sleep and stress resilience and the Founder and CEO of AIM7. ------------------ Follow Erik Korem on social media: Twitter Instagram Facebook Hot Pie Media is an on-demand digital audio/video entertainment network with interests primarily in the creation of original, relevant and entertaining podcasts. ------------------ QUOTES: John Danaher on high performance mindset and resilience: “Whenever you are sparring, your mind will have a given direction of focus. The most basic division is between self focus and focus on the opponent.” - John Danaher on high performance mindset and resilience Blue Print host Dr. Erik Korem on high performance mindset and resilience: “In sport, our goal is to develop the most adaptable athletes with the most resilience who can consistently obtain their high performance mindset and potential.” - Dr. Erik Korem on high performance mindset and resilience, host of The Blue Print John Danaher on high performance mindset and resilience: “Philosophy was crucial because it is among the best means of developing a problem solving mindset.” - John Danaher on high performance mindset and resilience Blue Print host Dr. Erik Korem on high performance, performance mindset, and resilience: “The key is using that stress and being able to adapt to it to improve. That's what high performance to me is: the ability to adapt rapidly so you can achieve your potential.” - Dr. Erik Korem on high performance, performance mindset, and resilience, host of The Blue Print John Danaher on high performance mindset and resilience: “The greatest determinant of the outcome of your matches over time by a landslide is your training and lifestyle mentality. This is the high performance mindset you carry every day as you train and progress.” - John Danaher on high performance mindset and resilience

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