🧱 “MEGOs” — Mattel’s LEGO dupe. Utah’s online bouncer. Pizza’s stuffed crust strategy.

Mattel is launching their own version of LEGO bricks… What will win, brand or price?

Utah will make you show an ID to download Instagram… It’s a Social Media Bouncer (aka “The McLovin Rule”).

The economics of stuffed crust pizza are wild… so why’d Domino’s take 30 years to make one?

Plus, we’re dropping a Snooze Pod… We read 1 shareholder letter to help you fall asleep for Daylight Savings.

$PZZA $DOM $MAT $META

Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… The Doritos Locos Taco 🌮. Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.

“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly.

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Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.

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Episodes drop weekly. It’s The Best Idea Yet.

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