The Bud Light Boycott: R.I.P. D.E.I.? with Anson Frericks

0 Anmeldelser
0
Episode
469 of 480
Længde
54M
Sprog
Engelsk
Format
Kategori
Økonomi & Business

Join Atlas Society CEO Jennifer Grossman for the 249th episode of The Atlas Society Asks where she interviews former Anheuser-Busch executive Anson Frericks about his book Last Call for Bud Light: The Fall and Future of America's Favorite Beer, in which he tells the inside story of how Anheuser-Busch suddenly became enamored with stakeholder capitalism, DEI and ESG.

Anson Frericks, a former president at Anheuser-Busch—formerly the home of America’s most popular brewery—watched as the company unraveled at the hands of globe-trotting financiers and progressive middle management. This culminated in the evaporation of $30 billion in market cap after releasing an advertising campaign starring transgender influencer Dylan Mulvaney. Drawing on his own experiences in corporate America, Frericks offers insight into how businesses should focus on shareholder capitalism and the people who buy their products and what may happen when they don’t.


Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Prøv nu
DK - Details page - Device banner - 894x1036

Other podcasts you might like ...