A huge percentage of digital advertising dollars today go to Google and Facebook, who dominate that sector - and are inevitably central for the future of programmatic advertising. There's a lot of evidence to suggest that the growth in digital advertising in the last two to three years has gone almost entirely into their coffers. At least for the foreseeable future, Facebook and Google will retain the ability to dominate that space. The ability to be able to bid for the attention of particular target audiences, whether they're searching for a specific term, live in a specific place or they like a specific sports team, is something that doesn't seem to be going away, and seems to be rather efficient, thanks in the large part to Artificial Intelligence. In this episode we talk to Lior Tasman who is the CEO of PredictiveBid, an Israeli-based predictive advertising optimization start-up. The team focuses on applying AI to some of the bigger issues in programmatic advertising to help draw out more ROI from ads. We discuss some of the challenges of programmatic advertising and what the future of programmatic advertising may look like from an advertiser's perspective. For more executive interviews on the applications of AI in Industry, visit: TechEmergence.com