Why countries should measure dreams and ambitions (just like GDP) | Lance Katigbak

Why countries should measure dreams and ambitions (just like GDP) | Lance Katigbak

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  • Afsnit
    • 2658
  • Udgivet
    • 1. jul. 2026
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Afsnit
2658 of 1998
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11M
Sprog
Engelsk
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What do you want to be when you grow up? It's a universal question — and yet at some point, people stop asking you. Drawing on a nationwide survey across the Philippines, consumer researcher Lance Katigbak makes the case that countries should keep track of their citizens' ambitions and aspirations. His radical proposal: What if governments didn't just track GDP but also started measuring dreams?

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