The flourishing future of women's sports | Kate Johnson

The flourishing future of women's sports | Kate Johnson

  • Af
  • Episode
      2383
  • Published
      13. okt. 2025
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Episode
2383 of 2401
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15M
Sprog
Engelsk
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Women's sports are surging in popularity around the world, with record-breaking viewership, attendance and revenue growth. And yet, social media algorithms still skew towards covering men's sports. Olympic rower Kate Johnson, who now leads global marketing strategy for sports and entertainment at Google, unpacks why this is still happening — and what it will take to level the playing field for women’s sports.

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